1、AN Bamboo lush, tea tree growth is very appropriate. Emei bamboo shape flat bar, two head nozzle, shaped like a bamboo; Endoplasm aroma hi-fresh; Tang ching, alcohol flavor; Pale green leaves evenly.In the era of brand marketing, through the VI design to reveal a modern enterprise image and brand va
2、lue, sets up the products and services of individual character, let consumers know about it and to develop a sense of Anna brand loyalty.Keywords：zhuyeqing, VI design,tea,health care.1目 录一.绪论 .1二VI 设计的商业价值 .1三AN&NA（安娜）竹叶青茶叶 VI 创意设计与制作浅析 .1（一）AN&NA（安娜）竹叶青茶叶 VI 树设计 .2（二）招贴设计 .21.招贴一的设计 .32.招贴二的设计 .43.手提袋的设计 .64.包装盒的设计 .65.AN&NA 光盘设计 .76.AN&NA 墙体广告设计 .87.AN&NA 赠品页设计 .88.AN&NA 宣传页设计 .9四.结论 .10参考文献 .11致谢 .12附录 .13
