商务英语阅读下2

1、,新编剑桥商务英语学生用书（初级） （第三版） SUCCESS WITH BEC PRELIMINARY 电子课件 主 编 陈小慰 副主编 苏翊翔 编 著 苏翊翔 郑颖峰,Module 2,BEC P,Contents,Section ASection BSection C,_,_,_,2.1 Business Topic,Work in progress,2.1 LISTENING- New project,2.1 GRAMMAR-The present continuous,2.1 READING- Temping is learning,2.1 SPEAKING-Temporary jobs,2.1 VOCABULARY- Hiring and firing,Business Topic,1. be in progress 2. project 3. garden vi. & vt. 4. update 5. construction 6。

2、Unit Overview By studying this unit, you are expected to: learn the common types of company structure; describe a companys structure; know how to write an e-mail to introduce a newcolleague.,Unit 2 Company Structure,Unit 2 Company Structure,Unit 2 Company Structure,Task 1,Task 2,In a company there are various departments with different functions. Discuss with your classmates the specific function of each of the following departments.,Task 1,1,2,3,4,5,6,Unit 2 Company Structure,The Hu。

3、unit02,Teaching Aim,Reading I,Reading II,Extended Activities,Teaching Aim,Teaching Aim,Unit 2 Ownership,1. Cognitive Information（认知信息): Business Ownership 2. Language Focus（内容重点) Key Words:. proprietorship, corporation, debt, legal, formality, specify, dissolve, withdrawal, dividend, conglomerate, assets, utility, offset;. productive, resources, enable, input, output, earnings, maximum profit, motive, executive, boost, discount, bonus, monopoly, regulation,Teaching Aim,Teaching Aim, Ph。

4、Unit 2 The Company,Talk about different kinds of company and ways of working.,Apple Inc. Ford Motor Company Qingdao Haier Co., Ltd. Malaysian Airline System China Books Import and Export Corporation,T1:,Future of Ford Motors,T2:,Future of Ford Motors,T3:,Future of Ford Motors,T4:,Future of Ford Motors,T5:,Future of Ford Motors,Shamrock organization,Shamrock organization,A company reorganization,A traditional oil company has decided to reorganize as a shamrock organization in order to cut。

5、September 15, 2018,1,Unit 2 Electronic Commerce,September 15, 2018,2, Warm-up Background Information Word Study &Text Analysis The Key to Exercises,September 15, 2018,3,Warm-up Discuss the following questions with your classmates: What are the differences between EC models and traditional business models? Which one do you prefer, traditional models or EC models? Why?,September 15, 2018,4,Background Information 电子商务是一场风靡全世界的革命，改变着我们的交易方式、购物方式甚至思维方式。Internet使。

6、Introduction to Business, Part 2,Common to all Businesses Company description Basic structure Business activities,Common to all Companies,A companys identity and purpose; its personality is given by Mission statement Vision statement Value statement,Common to all Companies,Basic structure Structure by Chain of Command Structure by function areas,Common to all Companies,Business activities Business transaction Cash flow,Common to all Companies,Legal requirements for Paperwork Four basic financia。

7、商务英语翻译 之 词汇翻译,词义的选择 词义的引申 词类转换法 视角转化法增 减 法重 复 法数字翻译法,商务英语翻译 之 句法翻译,否定句式比较句式被动句式定语从句,商务英语翻译 之 文体与语篇,商号与名片 商务广告商标与品牌商务信函,句法翻译之一：否定句式,1）完全否定 2）部分否定 3）形式否定 4）含蓄否定 5）否定转移 6）双重否定,否定句式（1）：完全否定,词汇表示完全否定or 引导的并列否定结构,否定句式（1）：完全否定,英语表示完全否定的词语有no, not, never, none, nobody, nothing, nowhere, neithernor等。含有这些词语的。

8、Group4,members* * *,Case study Fabtek,Introduction,Fabtek is a small company that produces a new type of fabric called Protean.,The advantages of Protean,1)light strong long-lasting 2)thick thin 3)it can be made in any color 4)flexible soft 5)can conduct electricity,Products using Protean,1.Dazzle:a rang of shoes for young women Light and comfortable-adapt to the shape of a persons foot Their colour can be changed at any time Shiny, smart and very durable Ideal for dancing,2.Protea。

9、There are many ways to push sales.,Unit 2,Part I,Warming-up,Contents,Part ,Scaffolding,Part ,Practice,Part ,Learning More,Warming-up,Part I,A good sales promoter should be familiar with customers psychology and adopt different promotional techniques for different people. What techniques will you use and what features will you focus on if you want to promote the Apple iPad to the following people? And Why?,(a) a housewife,(b) a foreigner,(c) a young couple,(d) an old gentl。

10、Lesson 2 WWW, Search Engine and E-mail,Warm-upUsually, by what kinds of means for us can we contact our friends in different place? Look at the following pictures, and tell us the ways that Mary and Cheng keep in touch with each other .,Mary, in American,Cheng, in China,Lesson 2 WWW, Search Engine and E-mail,Warm-upWhere can we go to look up when we need some important information for a certain purpose?,Lesson 2 WWW, Search Engine and E-mail,ReadingThe World Wide Web (www), always called simply 。

11、Corporation Introduction, Shopping and Dining,Unit 2,Section 1 Memory Training,. 故事复述,Directions：Listen to the recordings and try to retell them first in the source language and then in the target language.,Sec 2,Sec 1,Scripts:,1. 有个医生沉默寡言别的医生看病总要先向病人左询右问,方才下诊断可他不等病人开口,自己也不说话就动手治疗邻居们对他夫人说:“您先生真是名医高手,您脸上多光彩啊!” 夫人说:“是不是名医我不知道,不过以前很长时间,他一直干兽医”,2. On the night of the twenty-fourth of December e。

12、高等学校英语拓展系列教程,主 编：胡英坤 车丽娟,外语教学与研究出版社,Chapter 2,Structure and Styles of Business Letters,商务信函的结构与格式,Structure and Styles of Business Letters,Chapter,2,The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the readers reaction to the contents of the letter.,Chapter,2,Contents of this chapter,I. Structure of Business Letters,II. Styles of Business Letters,III. Envelop A。

13、练习（第四、五章增词法与减词法） 1. I knew it quite well as I know it now. 2. As he sat down and began talking, words poured out. 3. This typewriter is indeed cheap and fine. 4.The Americans and the Japanese conducted a completely secret exchange of messages. 5. There were rows of houses which he had never seen before.,6. The lion is the king of animals. 7.In catching up with and surpassing the worlds advanced levels, time is the key factor. Time means life, time means speed, time means strength。

14、练习（第四、五章增词法与减词法） 1. I knew it quite well as I know it now. 2. As he sat down and began talking, words poured out. 3. This typewriter is indeed cheap and fine. 4.The Americans and the Japanese conducted a completely secret exchange of messages. 5. There were rows of houses which he had never seen before.,6. The lion is the king of animals. 7.In catching up with and surpassing the worlds advanced levels, time is the key factor. Time means life, time means speed, time means strength。

15、* 1单击此处编辑母版标题样式单击此处编辑母版副标题样式来自 www.3722.cn 中国最大的资料库下载商务广告的翻译商务广告的功能及类型 功能 类型：消费广告（ consumer advertising）服务广告（ service advertising)产业广告 （ industrial advertising)2独特的设计， 独特的品味。 如今的 “苗条 ”牌香烟， 连价格也很 “苗条 ”。 3倾诉衷肠 3 Better late than the late 迟到总比丧命好 All is well that ends well. 烟蒂好，烟就好 一天一块玛斯巧克力，让您工作像工作，娱乐像娱乐 柔顺如丝 4Time for CokeBasketball and flying Co。

16、Business English Development Proposal 2012,杨文才商务英语学习计划,学习计划概述,学员程度：B1（比较基础） 时 间：7-8个月的学习时间 学习理念：根据学员的自身特点，采取一对一的教学方式，以提高能力为主，商务英语为方向，全面提高英语交际能力的同时具备商务英语级别的鉴定（证书） 学习形式：四科专项一对一指导，每周进行单词考核，定期模拟考试 学习周期：一周两课时专项指导课，课上一对一教学进行精讲精练，需要学生做好课下的练习和词汇的积累 方案优势：既可以通过商务英语的方向，全面练习听说读写的能力，还可以在一定时。

17、CENTURY BUSINESS ENGLISH,www.dutpgz.cn,大连理工大学出版社,阅读教程（基础篇I）（第四版）,世纪商务英语,主编：王洗薇,Unit Two Making Introductions,www.dutpgz.cn,大连理工大学出版社,Business Language,In this unit were going to have a look at the proper etiquette of making introductions. The practical reading will enable you to design a business card for yourself. Of course you will also continue to learn some reading skills about how to guess the meaning of new words from context clues.,Business Lang。

18、pptdesign.blogbus.com,Business English Reading Courseware Book 2,Chapter Twelve Abstracts from Articles on Consignment & Auction 寄售与拍卖分析文摘,Step One,First, read Material One under teachers instructions. Then teacher gives hints or tips for reading. Finally, teacher checks the answers and gives explanations.,When Conscience and Closet Collide REVIEWING her wardrobe earlier this season, Elizabeth Marvin had a moment of reckoning. “How did this closet become so massively overstuffed?” she。