1、Group4,members* * *,Case study Fabtek,Introduction,Fabtek is a small company that produces a new type of fabric called Protean.,The advantages of Protean,1)light strong long-lasting 2)thick thin 3)it can be made in any color 4)flexible soft 5)can conduct electricity,Products using Protean,1.Dazzle:a
2、 rang of shoes for young women Light and comfortable-adapt to the shape of a persons foot Their colour can be changed at any time Shiny, smart and very durable Ideal for dancing,2.Protean steering wheel,Better grip for drivers Safer than all other steering wheels Very pleasant to the touch Low produ
3、ction costs,3.Protean watch straps,Waterproof and easy to clean Anyone can wear them-non-allergic More beautiful than other straps Light up in the dark,An opportunity for Gadget PIC,Recently ,Fabtek conducted Gadget PIC,a company with over 2000 products and a wordwide network of sales offices.Gadget
4、 has designed and developed many best-selling eletronic,household and automobile products.Fabteck has asked Gadget to come up with new ideas for using Protean.Here is an extract from a letter which Fabtecks Chif Executive sent to Gadgets Development Manager.,We are looking for partners to manufactur
5、e products using Protean. We want to work with firms that are creative and which can design exciting,innovative products.We invite you to send us three concepts for new products.,1.A description of the products Cloth 2.Its selling points Fashion 3.Ways in which the products is really new Have tiny vials,doses of medicinns,spiritual significance,4.Its target consumers and main buyers Someone who likes fashion,5.An advertising and promotion plan Do ads n TV and take advertages of computers,Advertisements,Future clothing,Thank you very much!,Bye bye!,
