1、September 15, 2018,1,Unit 2 Electronic Commerce,September 15, 2018,2, Warm-up Background Information Word Study &Text Analysis The Key to Exercises,September 15, 2018,3,Warm-up Discuss the following questions with your classmates: What are the differences between EC models and traditional business m
2、odels? Which one do you prefer, traditional models or EC models? Why?,September 15, 2018,4,Background Information 电子商务是一场风靡全世界的革命，改变着我们的交易方式、购物方式甚至思维方式。Internet使电子商务飞速发展，为企业和消费者带来了很多商机 和便利。,September 15, 2018,5,电子商务世界是中国电子商务协会唯一指定会刊，内容全面关注与人们生活工作密不可分的电子商务应用，栏目包括：资讯、评论、封面故事、对话、淘金路（故事、创业、营销）、诚信、支付、企业、
3、安全、硬件、人才、消费、生活等。生动的故事、详实深入的报道，让人们感受到电子商务带来的变革，带领人们走入电子商务时代，帮助人们利用电子商务来挖掘获取商机。,Background Information,September 15, 2018,6,Text AnalysisA Brief Introduction to Electronic Commerce Electronic Commerce and Electronic Business 1 Many people think the term “electronic commerce” (EC) means shopping on the
4、 Internet. However, electronic commerce also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning and other activities.(译文),September 15, 2018,7,Text AnalysisSome people use the t
5、erm “electronic business” (EB) when they are talking about electronic commerce in the broader sense. Most people use the terms “electronic commerce” and “electronic business” interchangeably. In this book, the term “electronic commerce” (EC) is used in its broadest sense and includes all business ac
6、tivities conducted by electronic data transmission technologies. (译文),September 15, 2018,8,Text AnalysisClassification of ECA common classification of EC is by the types of entities participating in the business processes. (译文) The following types of EC 2 are commonly distinguished.,September 15, 20
7、18,9,Text Analysis Business-to-business (B2B). All of the participants in B2B EC are either businesses or other organizations. (译文) Most of EC today is of this type. It will become the main trend of EC judging from its development.,September 15, 2018,10,Text AnalysisBusiness-to-consumer (B2C). B2C E
8、C means retail transactions of products or services from businesses to individual shoppers. (译文) B2C EC is also called e-tailing. This is what most people think EC is about.,September 15, 2018,11,Text Analysis Consumer-to-consumer (C2C). In C2C EC, consumers transact directly with each other. The mo
9、st common example of C2C is online auction. (译文),September 15, 2018,12,Text AnalysisA Brief History of EC 3From a humble beginning in the mid-1990s, EC grew rapidly until 2000, when a major downturn occurred. (译文) Many people saw news and reports about the “dot-com boom” followed by the “dot-com bom
10、b”. During the 2000 to 2003 period, many industry observers were writing obituaries for EC.,September 15, 2018,13,Text AnalysisJust as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news and reports colored perceptions during thi
11、s period. (译文) In 2003, the general economy was still in the doldrums, but EC began to show signs of new life. Companies that had survived the downturn were not only seeing growth in sales again, but many of them were showing profits. Although the rapid expansion and high levels of investment of the
12、 boom years are not likely to be repeated, the second wave of EC 4 is well underway. (译文),September 15, 2018,14,Text Analysis Large enterprises dominated the first wave of EC. The second wave of EC includes a large proportion of smaller enterprises. Enabling these enterprises to use EC is a substant
13、ial business. (译文) A 5 primarily serves small and medium-sized enterprises (SMEs) and has made great success. Now A is one of the most popular B2B Web sites in the world.,September 15, 2018,15,The Key to Exercises: Reading comprehension 1 (1) F (2) T (3) F (4) F (5) T,September 15, 2018,16,The Key t
14、o Exercises: Reading comprehension 2(1) In this book, the term “electronic commerce” (EC) is used in its broadest sense and includes all business activities conducted by electronic data transmission technologies.(2) Business-to-Business (B2B); Business-to-Consumer (B2C); Consumer-to-Consumer (C2C).(
15、3) Large enterprises dominated the first wave of EC. The second wave of EC includes a large proportion of smaller enterprises.,September 15, 2018,17,The Key to Exercises: Vocabulary A4 B7 C1 D6 E2 F3 G5,September 15, 2018,18,The Key to Exercises: Translation 1 但电子商务还包括很多其它商业活动，例如企业之间的交易活动，企业用以支持采购、销
16、售、招聘、计划以及其他活动的内部业务流程。(2) B2B电子商务的所有参与者都是企业或组织。(3) B2C电子商务是指产品或服务由企业销售给个人。(4)正如互联网繁荣时代因为突然的成功导致不切实际的期望一样，这时的新闻报导的色彩又过分灰暗。(5) 尽管互联网繁荣时代的高速发展和大规模投资的情况不 大可能会再现，电子商务的第二次浪潮还是扑面而来。,September 15, 2018,19,The Key to Exercises: Translation 2(1) shop on the Internet (2) all business activities conducted by ele
17、ctronic data transmission technologies (3) by the types of entities participating in the business processes (4) news and reports about the “dot-com boom” (5) the second wave of EC,September 15, 2018,20,The Key to Exercises: Reading Material1.D 2.B 3.C 4.A 5.D,September 15, 2018,21,Word Studyretail n
18、. 零售 a retail dealer (price, store) 零售商 (价格,店) a small retail business 小额零售生意,September 15, 2018,22,Word Studyauction n. 拍卖 a public auction 公开拍卖 buy a thing at an auction 在拍卖中买某物,September 15, 2018,23,Word Study overly adv. 过度地 Im not overly tired. 我不太疲倦。 overly protective 过度防护的,September 15, 2018,
19、24,Word Studygloomy adj. 阴暗的，悲观的 It is a gloomy day. 今天是阴天。 gloomy news 令人悲伤的消息 gloomy predictions 悲观的预测,September 15, 2018,25,Word Studycolor vt. 影响，歪曲 The interpretation of facts is often colored by prejudices. 对事实的解释往往由于偏见而被歪曲。 You must be aware that personal feelings may color judgment.你该知道个人感情会
20、影响你判断的正确性。 The war colored the lives of all of us.战争影响了我们所有人的生活。,September 15, 2018,26,Word Studyperception n. 理解，感知 a man of keen perception 感觉敏锐的人,September 15, 2018,27,Word Studyexpansion n. 扩张，膨胀 Heat causes the expansion of gas. 热使气体膨胀。 the new nations westward expansion新国家的西部扩张,September 15, 2
21、018,28,However, electronic commerce also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning and other activities. 但电子商务（EC）还包括很多其它商业活动，例如企业之间的交易活动，企业用以支持采购、销售、招聘、计划以及其他活动的内部业务流程
22、。,September 15, 2018,29,In this book, the term “electronic commerce” (EC) is used in its broadest sense and includes all business activities conducted by electronic data transmission technologies. 在本书中，我们将采用电子商务（EC）这个词的最广泛的定义，包括通过电子数据传输技术进行的所有商务活动。,September 15, 2018,30,A common classification of EC
23、 is by the types of entities participating in the business processes. 电子商务通常是按照参加商业活动的交易主体的类型来进行分类。,September 15, 2018,31,All of the participants in B2B EC are either businesses or other organizations.B2B电子商务的所有参与者都是企业或组织。,September 15, 2018,32,B2C EC means retail transactions of products or service
24、s from businesses to individual shoppers.B2C电子商务是指产品或服务由企业销售给个人。,September 15, 2018,33,The most common example of C2C is online auction.最常见的C2C电子商务的例子就是网上拍卖。,September 15, 2018,34,From a humble beginning in the mid-1990s, EC grew rapidly until 2000, when a major downturn occurred. 电子商务从20世纪90年代中期默默无
25、闻地起步，突然开始迅猛发展，2000年陡然进入低迷期。,September 15, 2018,35,Just as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news and reports colored perceptions during this period. 正如互联网繁荣时代因为突然的成功导致不切实际的期望一样，这时的新闻报导的色彩又过分灰暗。,September 15, 2018,36,
26、Although the rapid expansion and high levels of investment of the boom years are not likely to be repeated, the second wave of EC 4 is well underway.尽管互联网繁荣时代的高速发展和大规模投资的情况不大可能会再现，电子商务的第二次浪潮还是扑面而来。,September 15, 2018,37,The second wave of EC includes a large proportion of smaller enterprises. Enabling these enterprises to use EC is a substantial business. 电子商务的第二次浪潮的主体包括很多小企业，帮助这些企业应用电子商务的前景很好。,
