1、,BURBERRY,Burberry Group plc (LSE: BRBY) is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartanpattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells th
2、roughconcessions in third-party stores. It runs a catalogue business and has a fragrance line. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. Burberrys trademark products are its fashionable handbags and exclusive fragrances. The Creative Director is Chris
3、topher Bailey.,H,i,s,t,o,r,y,Early years, 19th century,Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former drapers apprentice, opened his own store in Basingstoke, Hampshire, England. In 1880, Burberry invented gabardine, a hardwearing,water-resistant yet breathable fabric, in wh
4、ich the yarn is waterproofed before weaving The Gabardine was patented in 1888. In 1914 Burberry was commissioned by the War Office to adapt its officers coat to suit the conditions of contemporary warfare, resulting in the “trenchcoat“. After the war, the trench coat became popular with civilians.
5、The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.,Burberry was the original name, but then the company soon switched to using the name Burberrys, after many customers from around the world began calling it Burberrys of London. This name is still visible on
6、many older Burberry products. In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word “Prorsum“, meaning forwards, and registered as a trademark.,20th century,In 1911 they became the outfitters for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackle
7、ton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his ill-fated attempt on Mount Everest in 1924. Burberry also specially designed aviation garments. A. E. Clouston and Mrs Betsy Kirby Green made the fastest flying time to Cape Town from Lo
8、ndon in 1937 and were sponsored by Burberry.,Recent history,Burberry was an independent company until 1955, when it was taken over by Great Universal Stores (GUS). Burberry Group plc was initially floated on the London Stock Exchange in July 2002.4 GUS divested its remaining interest in Burberry in
9、December 2005 In 2006 Rose Marie Bravo, who as Chief Executive had led Burberry to mass market success, retired.6 She was replaced by current CEO Angela Ahrendts,Burberry store (red brick building) in the Dupont Circle neighborhood of Washington, D.C. A ladies Burberry handbag in the companys tradem
10、arked check patternBurberry currently have over 70 shops worldwide.,The black, tan, and red pattern known as haymarket check or the “Burberry classic check“ was first used as a lining for the Burberry trenchcoat in 1924.It was not until 1967 that the Burberry Check, now a registered trademark, was w
11、idely used on its own for items including umbrellas, scarves, and luggage. The Novacheck was introduced for the younger market, later altered by making it more “exploded“ (bigger) and slanted in a diamond or “mitre“ pattern.Christopher Bailey debuted the “Housecheck“, a more exploded version of the
12、Novacheck, during the runway show of S/S 06.,The Burberry Check,In 1914 Burberry was commissioned by the War Office to adapt its officers coat to suit the conditions of contemporary warfare, resulting in the “trench coat“.2 After the war, the trench coat became popular with civilians. The iconic Bur
13、berry check was created in the 1920s and used as a lining in its trench coats.,THE TRENCHCOAT,Classic British fashion brand Burberry, launched in early 2004, new womenPerfume- “Burberry Brit“, the latest in a rectangular bottle shape Indias most popular grid lines and simple design of the full expre
14、ssion of the Burberry style, continuing the centuries; also as the Brit (British) expressed by the British spirit, but fragrance is not dull, full of lively atmosphere, as if innocent young girl as a natural. It put a symbol of British style Check totem, leaving Burberry Brit atmosphere where the yo
15、ung with a regal air of a little pretty!,Burberry Brit,New words and Expressions,luxury n. 奢侈，奢华；奢侈品；享受 adj. 奢侈的 fragrance n. 香味，芬芳;香水 accessory n. 附件；配件；从犯 adj. 副的；附属的；同谋的 复数 accessories trademark n. 商标 apprentice n. 学徒；生手 vt. 使当学徒 vi. 当学徒 scarf n. 嵌接，嵌接处；头巾领巾；围巾 vt. 披嵌接；用围巾围fashion accessoy 时尚配件 T
16、he Creative Director 创意总监 trenchcoat 军用大衣，战壕衣,Now the show time,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burbe
17、rry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry
18、 Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Burberry Prorsum 2010 S/S RTW 秋冬,Christopher Bailey,In 2001, Christopher Bailey, 29, assumed the post of creative director at Burberry. A veter
19、an of Donna Karan and Gucci, where hed spent over five years as a womenswear designer under Tom Ford, Bailey was faced with the challenge of forging a hip and fashion-forward identity for the 150-year-old British company known for its sturdy coats and tartan plaid,Enlivening the timeless classics of
20、 Burberrys past with the punky vibe of London street fashion, Bailey set to work on the Burberry Prorsum ready-to-wear collection. The outerwear is still there, but the traditional trenchcoat might be rendered in silvery metallic brocade, ivory leather, or black emblazoned with metal studs. As for t
21、he trademark, oft-copied Burberry check, it crops up occasionally on the edging of a bikini or a handbagsupersized, distressed, or in an unexpected color like green.,(The standard plaid is still found all over the umbrellas, golf gloves, and luggage in the retail stores, but its been banned from the runway.) Bailey tends to work in monochromatic neutrals insteadblack, brown, and gray for fall; white and khaki for springbut adds unexpected flourishes such as tiers of feathers or ruched chiffon. Fashion critics have deemed Baileys image overhaul a success.,E,nd,
