1、1,New Story of the Hare and Tortoise,龟兔赛跑故事新编,2,Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race.,很久以前，乌龟与兔子之间发生了争论，他们都说自己跑得比对方快。于是他们决定通过比赛来一决雌雄。确定了路线之后他们就开始跑了起来。,3,The hare s
2、hot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race.,兔子一个箭步冲到了前面，并且一路领先。看到乌龟被远远的落在了后面，兔子觉得，自己应该先在树下休息一会儿，然后再继续比赛。,4,He sat under the tree and soon fell asleep. The tortoise plod
3、ding on overtook him and soon finished the race, emerging as the undisputed champ.,于是，他在树下坐了下来，并且很快睡着了。乌龟慢慢地超过了他，并且完成了整个赛程，无可争辩地当上了冠军。,5,The hare woke up and realised that hed lost the race. The moral of the story is that slow and steady wins the race.,兔子醒了过来，发现自己输了。这个故事的寓意是，稳步前进者往往能够获得最终的胜利。,6,This
4、 is the version of the story that weve all grown up with.,我们从小到大所听到的都是故事的这个版本。,7,But then recently, someone told me a more interesting version of this story. It continues.,然而最近，有人给我讲述了这个故事的另一个版本，故事到这里还没完。,8,The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause An
5、alysis). He realised that hed lost the race only because he had been overconfident, careless and lax.,兔子因为输掉了比赛而感到失望，他做了一些失利原因的分析。他发现，自己失败只是因为过于自信而导致粗心大意、疏于防范。,9,If he had not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. T
6、he tortoise agreed.,如果他不那么自以为是，乌龟根本没有获胜的可能。于是他向乌龟提出了挑战：再比一次。乌龟同意了。,10,This time, the hare went all out and ran without stopping from start to finish. He won by several miles.,于是在这一次比赛中，兔子全力以赴，毫不停歇地从起点跑到了终点。他把乌龟甩在几公里后。,11,The moral of the story？ Fast and consistent will always beat the slow and stead
7、y.,这则故事的寓言是：迅速并且坚持下去一定可以打败又稳又慢的对手。,12,If you have two people in your organisation, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organisational ladder faster than the slow, methodical chap.,如果公司中的两个人，一
8、个办事缓慢、但有条不紊且稳妥可靠，另一个办事迅速并且也很可靠，那么速度快的那个在机构中晋升的速度将快于较慢的那一个。,13,Its good to be slow and steady; but its better to be fast and reliable.,缓慢而稳妥很好，但是迅速而稳妥就更好了。,14,But the story doesnt end here. The tortoise did some thinking this time, and realised that theres no way he can beat the hare in a race the wa
9、y it was currently formatted.,但是，到这里，故事还没有结束。这一次，乌龟又动了动脑筋，他意识到，以当前的比赛形式，它是不可能在比赛中胜过兔子的。,15,He thought for a while, and then challenged the hare to another race, but on a slightly different route.,他想了一阵子，然后向兔子发出了新的挑战，他要跟兔子再比一次，但是比赛路线会有所不同。,16,The hare agreed. They started off. In keeping with his sel
10、f-made commitment to be consistently fast, the hare took off and ran at top speed until he came to a broad river.,兔子同意了。他们出发了。兔子遵循了原先的策略，坚持以最快的速度飞跑，直到面前出现了一条大河。,17,The finishing line was a couple of kilometers on the other side of the river.,终点位于河对岸两公里处。,18,The hare sat there wondering what to do. I
11、n the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.,兔子坐了下来，思忖着下一步该怎么办。这时，乌龟赶了上来，他跳进了河里，游到了对岸，并继续向前迈进，最终达到了终点。,19,The moral of the story? First identify your core competency and then change the playing field to suit your
12、core competency.,这个故事的寓意何在？首先应该找出自己的核心竞争力，然后选择适合展现自己核心竞争力的比赛场地。,20,In an organisation, if you are a good speaker, make sure you create opportunities to give presentations that enable the senior management to notice you.,在一个企业中，如果你的口才很好，那么就应该给自己寻找演讲的机会，让高层管理人员能够注意到你。,21,If your strength is analysis,
13、make sure you do some sort of research, make a report and send it upstairs. Working to your strengths will not only get you noticed but will also create opportunities for growth and advancement.,如果你擅于分析，那么就找机会做一些研究，写出报告并递交给上层主管。展现自己的特长不仅能够让领导注意到你，而且还能够挖掘出成长和进步的机会。,22,The story still hasnt ended.,这个故
14、事还未结束。,23,The hare and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could have been run much better.,到了这时，兔子和乌龟成了很要好的朋友，他们一起做了一些思考。两者一致认为，大家在比赛中的表现本可以更加出色。,24,So they decided to do the last race again, but to run as
15、a team this time.,于是，他们决定再比试一次，但是这次，他们两个将作为一个团队的成员出现。,25,They started off, and this time the hare carried the tortoise till the riverbank. There, the tortoise took over and swam across with the hare on his back.,他们出发了，这一次兔子扛着乌龟跑到了岸边，然后，相互对调了一下，乌龟驮着兔子游到了对岸。,26,On the opposite bank, the hare again car
16、ried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than theyd felt earlier.,到了对岸之后，兔子又把乌龟扛了起来，最后，两人一齐冲过了终点线。两人都感到了莫大的满足感，比独自获胜还高兴。,27,The moral of the story? Its good to be individually brilliant and to have strong core competencies; but un
17、less youre able to work in a team and harness each others core competencies, youll always perform below par because there will always be situations at which youll do poorly and someone else does well.,这则故事的寓意又是什么？某个人工作出色、有很强的核心竞争力是件好事，但是除非你能够在一个团队中工作，并运用好每个人的核心竞争力，否则你常常会发现心有余而力不足，因为有些时候你的弱项正好是别人的长项。
18、,28,Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership.,团队协作主要是关于情形领导作用，在某些情况下，让具备相关核心竞争力的人来领导。,29,There are more lessons to be learnt from this story.,从这个故事中，我们还可以吸取其它教训。,30,Note that neither the hare nor the tortois
19、e gave up after failures. The hare decided to work harder and put in more effort after his failure.,无论是兔子还是乌龟在经历了失败后都没有放弃。兔子在失败后决定更加努力。,31,The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harde
20、r and put in more effort.,乌龟则改变了他的策略，因为他已经尽力了。在生活中，当面临失败时，有些时候应该更加努力。,32,Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do both.,有些时候则应该改变策略，尝试另一条途径。另一些时候则两者都需要做。,33,The hare and the tortoise also learnt another vital lesson. When we st
21、op competing against a rival and instead start competing against the situation, we perform far better.,兔子和乌龟还吸取了另一条关键性的教训。当我们不再与对手竞争，而是开始与形势较量时，我们的表现会好得多。,34,When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cokes
22、growth.,当Roberto Goizueta在二十世纪八十年代接任可口可乐公司的CEO时，他面临了来自百事可乐公司强有力的竞争，公司的市场份额正被百事可乐蚕食。,35,His executives were Pepsi-focussed and intent on increasing market share 0.1 per cent a time.,公司的其它管理人员都把注意放在百事公司这个对手身上，致力于每次扩大0.1%的市场份额。,36,Goizueta decided to stop competing against Pepsi and instead compete aga
23、inst the situation of 0.1 per cent growth.,Roberto Goizueta 决定不再考虑与百事的竞争，而是把目光投向0.1%的增长上。,37,He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that market.,
24、他问公司的管理人员，美国人平均每天喝多少饮料？答案是14盎司。那么可口可乐占多少？两盎司。 Roberto Goizueta指出，可口可乐应该获得更高比例。,38,The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something.,竞争针对的目标并不是百事公司，而是
25、水、茶水、咖啡、牛奶和果汁等这些构成剩下的12盎司饮料。公众应该只要一想喝水就会选择可口可乐。,39,To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.,最后，可口可乐在每个街口巷尾都架起了自动贩卖机。销售额大幅增长，从此以后百事公司就再没能追赶上。,40,To sum up, the story of the hare and tortoise teaches us many
26、things. Important lessons are: that fast and consistent will always beat slow and steady; work to your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and finally, compete against the situation. Not against a rival.,汇总一下，我们可以发现龟兔赛跑这则故事揭示了很多道理。重要的以下几条： 快速和坚持总能够战胜缓慢而平稳； 发挥我们的特长； 团队合作、优势互补总能胜过优秀个体的独自奋战； 当面对失败时，永远也不要放弃； 最后，与环境斗争，而不是针对对手。,41,In Short, BE STRATEGIC! 简而言之，就是要讲战略！,
