1、M4U1 Advertisement,Reading,Let students do the reading comprehension.,Lead-in,Lead-in,Delivery ad,Napkin ad,Coffee ad,Earphone ad,shampooad,Anti-smoking ad,Learning aims,After this class, students should:1. fully understand the reading material 2. know the two main types of ads 3. have a right attit
2、ude towards advertisement,Self-study,Structure of this passage,Reading strategy,How to read expository writing?,1.Introduction of the subject 2.Supporting details 3.Conclusion,Subject/topic,Advertisements,Supporting details,Conclusion,Introduction of ads,Para 1,Paras 2-4,Para 5,Introduction,What an
3、advertisement is.,Does an advertisement tell people the complete truth ?,Public service advertisements.,authors opinions/suggestions,Guidance and exploration,Task 1,What is an advertisement ?,An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an
4、 idea.,Task 2,Commercial ad (to persuade to buy and then to make profit ),Commercial advertisements,They always aim to promote a product or service.,Which kind of advertisement does it belong to?What do they aim to do ?,Task 3,Public service ad (to educate),Which kind of advertisement does it belong
5、 to?What are PSAs meant to do?,Public service advertisements.(PSAs),They are meant to educate people about health, safety, or any other problem that affects public welfare.,Bright-Teeth fights bad breath!,Yes to life, noto drugs. Knowledge changes life.,newspapers, magazines, the Internet, radio, te
6、levision,clever language & attractive pictures,persuade people to buy; make profits,educate people,Discussion:,Q: What attitude we should have when we meet some advertisements which tell incomplete truth?,use our intelligence ¬ be its slave,Summary,What have learnt today ?,two main types of ads h
7、ave a right attitude towards advertisement,Consolidation,Finish the related exercise on page 5.,Writing,你班就“广告”话题展开讨论，大家发表了不同的看法。请根据下列提示，用英语写一篇发言稿。,How to express opinons?,I (dont) think / believe (that),It seems to me (that),In my opinion/view,To me, / Personally, .,Assignment,Review what we have learnt.,Thank You!,
