1、Unit 5 Getting the messageLanguage points in reading:1. People react to advertisements in different ways.react vt.作出反应eg.1When Johns mother made him stay at home, he reacted by behaving noisily.2Dogs react to kindness by showing affection.3When I punished him he reacted by bursting into tears.拓展:rea
2、ct vt. 产生化学反应Hydrogen reacts with oxygen.Acids react on metals.用于成语：react against 作出反抗的反应，反抗react on/upon 对产生影响，反过来影响reaction n. 1反应（可数）2反对（不可数）3反作用，相反的倾向。 （不可数，可加不定冠词）4化学反应，核反应。2and by associating the product with the customers needs,-associate vt.把和联系起来e.g. He associated himself with this campaign
3、.他把他自己与这次战役联系起来。I didnt want to be associated with it at all.我根本不想参与这件事。拓展：associate 还可以作不及物动词使用， “和来往，和共事（与 with 连用）解。e.g. There he associated with working people.在那里他与劳动人民来往。Never associated with bad campanions.永远不要与坏人来往。Associate n.共事的人，同伙，伙伴可用作定语，表示“副的”3Customers see so many ads every day that a
4、dvertisers must work hard to get their message across.get sth. across 使某事被理解（领会）4The best chance to reach customers is to appeal to their emotions.appeal to 投合（兴趣或心意）5There are many things we need to take into consideration before we buy an expensive product,-take into consideration 加以考虑e.g. You mus
5、t take his illness into consideration before dismissing him. 在解雇他之前你必须对他的病情加以考虑。6Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.Armed with facts and figures 这里是过去分词短语作状语，相当于 When customers are armed with facts and f
6、igures,-7Not all ads are used to promote a product or to increase a companys profits.此句句型为，三者以上部分否定句。相当于 All ads are not used to promote a product or to increase a companys profits.意思为：并不是所有广告都被用来推销产品或提高公司的效益。似句型还有：Not every-=EverynotNot both-=Bothnot8Many governments used ad campaigns to make people aware of social problems and government policies.Makeaware of 使 意识到9First of all, we should always keep an eye out for “hidden information”.Keep an eye out 当心，警惕e.g. Keep an eye out, were close to Joes house.
