1、1,CANADA BEEF EXPORT FEDERATION SEMINAR Food Safety in Canada 加拿大的食品安全,Canadian Industry Update Since BSE經歷 BSE 後的加拿大牛肉產業現況,2,Food Safety in Canada 加拿大的食品安全,Presentation by Ben Thorlakson Chairman Canada Beef Export Federation,3,Thank you ,To all importers, distributors, processors and end users of
2、Canadian beef for your support over the past year.感謝所有的牛肉進口商、經銷商、加工業者及廣大的消費者於過去到現在對加拿大牛肉的支持。By working together, we will be able to reestablishaccess. Our past and future success is shared and strong.透過一起的努力，我們相信將再次建立加拿大牛肉產品的銷路，共享我們過去和未來的成功與茁壯。,4,May 20th BSE Immediate suspension of trade for Canadi
3、an beef 對加拿大牛肉貿易的衝擊,2002 - nearly 60% of Canadas beef production went to exports 在2002年，將近60%加拿大生產的牛肉，出口至世界各地Canada positioned as 3rd largest exporter of beef and cattle in the world加拿大是世界第三大牛肉及活牛出口國,5,Domestic processors immediately reduced slaughter rates 屠宰業者大幅的減少屠宰量,Pre-BSE70,000 head/weekBSE發生前
4、 萬 頭/週,Post-BSE30,000 head/weekBSE發生後 萬 頭/週,Slaughter Rates 屠宰量,6,Helpful developments: 有利於產業發展的項目,Support of Canadian consumers加拿大消費者的支持 Canadian Government BSE assistance programs加拿大政府針對BSE的輔助計劃 Opening of boneless beef exports from cattle UTM into US and Mexico美國及墨西哥宣佈開放進口月齡以下、去骨的加拿大牛肉 2004 proce
5、ssing rates average 67,000 head/week 7% higher than same period in 20032004年初屠宰量67,000頭/週 比2003年同期增加%,7,Canadas slaughter capacity Historical 加拿大牛隻屠宰量的歷史,Canada does not have capacity to process all of its slaughter cattle加拿大沒有足夠的屠宰能力處理所有可供屠宰的牛隻 Demand met by US plants美國的屠宰場,彌補此不足的屠宰需求 In mid-1970s,
6、 Canada processed 4.5 million head annually1970中期，加拿大每年可處理.百萬頭牛隻 By early 1990s, Canadas capacity declined to 2.7 million head1990初，加拿大牛隻屠宰量降至每年.百萬頭,8,Canadas slaughter capacity Current 目前加拿大牛隻屠宰量,Arrival of Cargill/Excel and Tyson/IBP in 1990s changed declining capacity1990年代 Cargill&Tyson 改變加拿大牛隻屠
7、宰量下滑的趨勢 2002 close to 3.4 million head processed in Canada2002年，於加拿大牛隻屠宰量接近每年.百萬頭 Current beef herd is nearly 5 million head necessary to process 4.4 to 4.5 million head of cattle annually.目前加拿大牛牧群接近百萬頭而其中.百萬頭需處理 Until May 20, surplus production was processed in the US至2003年5月20日，過剩的牛隻都被運送至美國處理,9,Ca
8、ttle Prices Youthful grain-fed cattle 年輕穀物飼養的牛隻價格,Pre-BSE $110/cwt BSE發生前$110/每百磅Federal Government Assistance Program聯邦政府協助計劃December 2003 US BSE case2003年12月美國發生第一起BSE案例,July 2003 $35/cwt2003年7月$35/每百磅recovered to $80-$90/cwt by Fall 20032003年秋天牛隻價格恢復至$80-$90/每百磅price weakened to $70/cwt牛隻價格跌至$70/
9、每百磅,10,Cattle Prices Mature cattle 淘汰母牛的牛隻價格,Pre-BSE: $60/cwt BSE發生前$60/每百磅Marginal increases since牛隻價格略為增加 Current weekly slaughter rate 目前每週的屠宰量,August 2003: $10/cwt2003年8月:$10/每百磅current price = 20/cwt目前價格 $20/每百磅25% - 30% lower than pre-BSE levels每週的屠宰量低於BSE發生前25%30%,11,The cost of one BSE cow 產
10、業的損失,An independent study suggests one BSE cow will cost the Canadian industry close to $4.5 billion by early 2004至2004年初期，這頭BSE牛造成加拿大約45億加幣的損失(約1,125億台幣),12,Market Reopening 市場重新開放,Canadas production capabilities are ready to respond as each market opens加拿大的生產力仍維持完整,隨時可應付每個市場的需求,As in the US and Me
11、xico, market reopening is an orderly process that maintains consumer confidence 依美國及墨西哥經驗，要重新開放加拿大牛肉市場交易需有賴於消費者的信心,13,Ben Thorlakson, Chairman Canada Beef Export Federation,“We look forward to reestablishing trade with your market. “We remain dedicated to serving your needs.”我們期待市場的重新開放，以提供您最好的服務,14
12、,Food Safety in Canada 加拿大食品安全,Presentation by Ted Haney President Canada Beef Export Federation,15,A warm welcome ,Thank you for taking the time to attend the Federations Food Safety Seminar.熱烈歡迎各位同學參加此研討會,16,加拿大牛肉產業過去貿易獲利成長不錯，直到2003年5月20日，在加拿大檢驗出北美首例BSE而中斷,Our industries have increasingly enjoyed
13、a profitable trading relationship. This market building process was interrupted on May 20, 2003.,17,Canadian Consumer Confidence 加拿大消費者對牛肉的信心,Canada is first country to see beef consumption increase following a BSE incident Turning point for the world加拿大是唯一發生BSE事件後，消費量還持續提高的國家。此結果亦改變了全世界對BSE的觀點,18,C
14、onsumers provided unprecedented support 消費者展現對加拿大牛肉的支持,High degree of confidence in the safety of beef消費者展現高度的信心在於牛肉食品安全上Testament to transparency and professional communication by Government and industry政府及產業以透明和專業的溝通來處理此一事件,19,Canadian Public Response 社會大眾的反應,Rallies in support of industry were he
15、ld across the country 國內產業及消費者對加拿大牛肉的支持 Beef was consumed and purchased in significant quantities牛肉消費量的增加 Public began to feel angry that Canadian beef was being banned on basis of political intervention社會大眾對因政治因素而使加拿大牛肉仍被限制出口而感到關心,20,No other country in the history of BSE has experienced a subseque
16、nt increase in beef consumption. Transparent and factual communications empower people to make appropriate decisions.,沒有一個國家在發生BSE事件後，消費量還持續提高的，此結果亦證實，透明且實在的溝通可幫助消費者作最好的決定,21,2003 June 六月時的市場調查,Canadian Consumer remains high 加拿大消費者對產業的調查據高度的信心 88% trust CFIA, 相信加拿大食品檢驗局所提供的資訊 85% trust CCA, 相信加拿大牛飼養
17、協會對事件的看法 84% trust cattle producers 相信牛隻業者的做法 June Web survey Is Canadian Beef Safe 86.5% yes 8% no, As high as we have ever seen 有高達86.5%的受訪者認為加拿大牛肉是安全無虞的 Key was the openness of the investigation, strong science based assurances from CFIA and Health Canada, and the availability of informed and cre
18、dible cattle industry spokespeople以科學為保證根據，獲得消費者的信任,22,Canadian beef consumption jump 60% and 70% in July & August 加拿大牛肉消費量，七月增加60%，八月增加70%,23,Jump in consumer consumption occurred following:牛肉消費量增加的原因 CFIA investigation加拿大食品檢驗局的調查Implementation of Specified Risk Materials policy政府通過“特定危害物質”排除於人類的食物
19、鏈,24,Consumer Confidence 2004 2004年消費者信心調查,Research Methodology 調查方法 Surveys performed in first and last week of January 2004 於2004年1月的第一及第四週完成調查 Approximately 1050 individuals per survey Accuracy 3% (95% of the time)共1050受訪者，95%可信度，誤差+/-3%Beef Safety Ratings 對牛肉安全的評價 Approximately 90% of consumers
20、give beef a safety rating of 5 or greater on a scale of 1-10. This rating is comparable to historical findings It is also virtually identical to results obtained by NCBA in the U.S.A. for the same time period有90%受訪者給於5分以上的分數 相信牛肉是安全無虞的 Agree Strongly/Somewhat categories combined,25,Consumer Confiden
21、ce 2004 2004年消費者信心調查,Almost 90% agree* that “The food industry in Canada is well regulated for the protection of consumer health” 高達90%消費者同意加拿大食品安全確實保障消費者健康Approximately 30% agree* that “If some countries are limiting or banning Canadian beef then it must mean that there is a good reason to be conce
22、rned about the safety of Canadian beef. “ 僅30%人認為其他國家禁止進口加拿大牛肉有其擔心的必要Approximately 65% agree* that “If I knew it would assist Canadian beef farmers, I would buy more beef” 65%的消費者表示,若加拿大牛戶需要幫忙,他們可以買更多的牛肉 *Agree Strongly/Somewhat categories combined,26,The Federation hopes that international consumer
23、s will openly receive Canadian beef once market access has been restored. 我們相信,在市場開放後,國際間的消費者會歡迎加拿大牛肉,In Mexico, Canadas beef export volumes recovered pre-BSE levels and surpassed them to reach new high levels墨西哥是最好的例子,因加拿大牛肉至墨西哥的出口量已達BSE發生前的標準,27,“The Canada Beef Export Federation remains dedicated
24、 to serving our international customers service and product needs. “I ask for your continued support and assistance as Canada moves to completely recover from the trade crisis that is BSE.” 加拿大牛肉出口協會將會繼續服務我們國際間的客戶及消費者,希望你們也能繼續支持加拿大,以克服因BSE所造成的貿易障礙,Ted Haney, President Canada Beef Export Federation,28,- End -,
