1、The introduction of alibaba,Dian Jie International business 20151201181005,catalogue,1.The target market of alibaba,3.The brand and business of alibaba,4.The international strategy of alibaba,5. The reasons for the success of alibaba,2,2.The development of alibaba,The target market of alibaba,Produc
2、tion organization, production services, financial services, logistics services, information services, network marketing, etc,E-commerce market,alibaba,E-commerce services market,Information platform services, third-party payment services, third-party e-commerce credit evaluation service, partners gu
3、idance service, etc,Cross-border e-commerce market,Cross-border commerce, goods exhibition, logistics, payment, etc,3,B2B,B2C,Third-party payment,C2C,Main competitors,I steel net、global sources,Jingdong mall,Taobao market accounted for 96.5% of the absolute leading market share, there is no competit
4、or in the market.,UnionPay、Tenpay,Mobile shopping,Alibaba wireless occupies the absolute majority of the market share. There is no competitors .,4,The target market of alibaba,In 1999, 18 people led by Jack Ma founded Alibaba group ; In 2000, Alibaba group successfully financing $20 million ; In 200
5、1, The registered users of Alibaba exceeded 1 million ; In 2002, Alibaba began to make profits in the first; In 2003, Alibaba set up Taobao and open B2C business; In 2004, Alibaba create a Alipay platform; In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take o
6、ver the Chinese Yahoo.; In 2006, Alibaba opened the Taobao university courses to provide e-commerce training services for platform users;,5,The development of alibaba,In 2007, Alibaba listed on the Hongkong Stock Exchange ; In 2008, Alibaba set up Taobao mall that is now Tmall ; In 2009, Alibaba lau
7、nched cloud computing services ; In 2010, Alibaba set up Juhuasuan and AliExpress ; In 2011, Tmall and Juhuasuan split from Taobao ; In 2012, Jack Ma founded Alibaba Foundation ; In 2013, Alibaba released a mobile social networking software and to develop mobile social platform services market ;,6,T
8、he development of alibaba,In 2014, Alibaba launched Tmall international . In this year, the annual income of it is as high as 53 billion yuan ； In 2015, Alibaba promoted the development of the digital marketing program in China, and gradually achieve big data marketing ability . In2016, Alibaba grou
9、p platform turnover reached 3 trillion, reach 3.092 trillion yuan, up 27% from a year earlier. It suggests that Alibaba has become the largest mobile economic entity in the world. At the same time,it makes success breakthrough 100 billion yuan, which became the highest per capita capacity of Chinese
10、 Internet companies.,7,The development of alibaba,阿里巴巴国际交易市场,8,The brand and business of alibaba,ali TV operating system,1.Trading platform service,2.Information service,Such as Alimama, cloud computing services,3.The local service life,Such as O2O , ali-health, and ali-travel,4. The control service
11、s,It covers the quality control service about entire production.,5. Terminal platform service,Ali phone operating system, Ali TV operating system,6. The Internet financial services,Ants financial, Alipay, Yu E Bao, Zhao Cai Bao,7. Entertainment services,Ali music, Ali film,9,The brand and business o
12、f alibaba,B2B platform service and cross-border E-commerce services.,Alibaba will build the integration of the global e-commerce service platform, so that it can develop all over the world.,Market internationalization,Service object Internationalization,Capital internationalization,Human capital int
13、ernationalization,10,The international strategy of alibaba,internal strengths,Organization structure,Product strategy,Equity structure,Market positioning,11,The business of Alibaba is divided into 30 division. It can respond more quickly in the change of external environment.,Alibaba has diversified
14、 products, which can be effectively dispersed market risk.,Alibabas market positioning can help it to obtain the biggest living space, and can give alibaba group provides a broad and solid market foundation.,Alibabas ownership structure can guarantee that the talented managers can control the enterp
15、rise and improve the executive force and market competitiveness.,The reasons for the success of alibaba,Global market,Market opportunities,Global market helps to Alibaba to promote their own B2C, C2C, O2O platform business .,Emerging markets,Now Alibaba has already started to do some business in Bra
16、zil and achieved some success. It also demonstrated in similar emerging countries such as South Africa, India, Russia, etc.,Cross-border trade,By increasing the trading links to help bad market to access alibaba global e-commerce platform . On this basis, Alibaba can provide their own brand image .,12,The reasons for the success of alibaba,Thanks,
