1、analyzing mistakes 分析失误,Objectives,Management learningListening exerciseWord studyhomework,Management themes,Which companies are involved in this article?What had happened to them? And whats the relationship of them?How did the situation develop?(success or fail?)What are the reasons for this result
2、?How about the conclusions according to the author?Retell it as a story in your own words.,The background information,The GORDON BROWN company was acquired by another furniture company. But the operation is not as good as before, then how can they solve this problem?,Solutions,The reasons for the ac
3、quisition,The operation of the new company,Time and experience are necessary,Management restructure Appoint some new people to be the senior management,4. Consider the needs and wants of the specific customers.,3. new, clear and different strategy to promote the GB products,2. Make the customer acce
4、pt the new style of the product.,Important words,Confidential: 1)Containing secret information, the unauthorized disclosure of which poses a threat to national security 机密的；秘密的a confidential order 密令 a confidential secretary 机要秘书 2)Denoting confidence or intimacy: 亲密的表示信任或亲密的 a confidential tone of
5、voice 亲密的声调Dont become too confidential with strangers. 不要太信任陌生人。Acquire: get, gain 获得，取得，兼并收购 acquisition n. We must work hard to acquire a good knowledge of English.我们必须用功学习才能精通英语。We must cherish the experience acquired at the cost of blood.我们必须珍惜用鲜血换来的经验。A company was acquired by B company.,Speci
6、alize in: vi.专攻, 专门研究; 专营The shop specializes in mountain-climbing gear. 专门销售登山用具That doctor specializes in childrens illnesses.那位医生专门研究儿科疾病。This travel firm specializes in charter flights.这家旅游公司专营包机业务。Reveal: make known (something secret); show 揭露，泄露;显示reveal a mystery secret 揭露一个秘密reveal ones iden
7、tity 揭示身分Research has revealed him to be a hermit. 调查结果表明他原是一位隐士。,Major Definitions,Ethos:n.气质, 道义, 民族精神, 社会思潮, 风气; main character cultural ethos 文化精华Identify: distinguish; know; recognize; I identified the jacket at once; it was my brothers.我立即认出了那件外套Predominant: main or prevalent: 最主要；主要的或流行的：the
8、predominant color in a design 设计中的主色调the predominant feature of sb.s character 某人性格的主要特征He has made predominant achievements in his life.,Translation,我们去新疆开办事处，因为那里没有人经营我们的产品。We are going to set up a representative office/agency in Xinjiang because our products are not represented there.,我们的产品可以通过SI
9、EMENS公司的销售渠道投入市场。Our products can be introduced into the market through the distribution channels/outlets of SIEMENS.,我们的调研显示，加工石油会给我们带来很好的收益。Our marketing research shows the processing oil will present/bring a very good return on our investment.,2005可持平，2006年便可赢利。We can get our investment back/break even by the end of 2005 and begin to make profit the year later,Discussion:,If you are the MD of the Manx, would you acquire GB or not? Why?How can you handle the operation if it after the acquisition? How can you reconcile the steps of GB to the Manxs?,
