1、,商务英语综合教程 第三册,Unit OneKeys to Being a Successful Entrepreneur,1. Do you want to become a successful entrepreneur? 2.What is an “entrepreneur”. How do you define it? 3. What are the basic traits/ keys to being a successful entrepreneur?,Learning Objectives,To know the basic traits of a successful ent
2、repreneur in the modern society; To understand what success means to an entrepreneur; To know the mind of representative entrepreneurs in the world; To use theme-related vocabulary and expressions in real situations.,Part I: Lead-in,Part II: Text A,Part III: Text B,Part IV: Exercise and Quiz,Do you
3、know these world famous entrepreneurs? Who is your favorite one?,Lead-in,Mary Kay Ash,Richard Brandson,Coco Chanel,Michael Dell,Barry Diller,Oprah Winfrey,Rachael Ray,Simon Cowell,Henry Ford,Steve Jobs,Bill Gates,What do you think is the most important trait to an entrepreneur?,Lead-in,Text A: Seven
4、 Key Qualities of Successful Entrepreneurs,Characteristics identifying successful Entrepreneurs:Common senseSpecialized knowledge of your fieldSelf-confidence Ability to get things doneCreativityAbility to leadSelf reliance,1. Cultural Notes 2. Structural Analysis 3. Language points 4. Questions for
5、 Discussion,Text A: Seven Key Qualities of Successful Entrepreneurs,1. Forbes: 美国著名的出版及媒体集团福布斯 2. Richard Branson: 英国维珍集团董事长理查 德布兰森 3. Steve Jobs: 苹果电脑的现任首席执行官兼创 办人之一史蒂夫乔布斯 4. Henry Ford: 美国福特汽车公司的建立者亨利福特 5. Philip Green: 英国零售业大亨菲利普格林,Cultural Notes,Words to Drill,albeit overwhelming assume presumab
6、ly accumulate,demoralize frustrated resentful glamour arrogant,Structural Analysis,Questions for Discussion,Secrets of Self-Made Millionaires When you think of “millionaire,” what image comes to your mind? For many of us, its a flashy Wall Street banker type who flies a private jet, collects cars an
7、d lives the kind of decadent lifestyle that would make Donald Trump proud. But many modern millionaires live in middle-class neighborhoods, work full-time and shop in discount stores like the rest of us. What motivates them to become millionaires?,Translation Exercise:,1. 这位企业家变成了新闻人物。 2. 年轻人的创业热情很高
8、。 3.“社会企业家”这一想法得到了人们的回应。 4. There are mutual acceleration between entrepreneurial research and entrepreneurship education practice. 5.For half a century, the development of entrepreneurship education in America has experienced three stages: fragmentary exploration, gradual optimization and legitimat
9、ion, and its characteristics are: entrepreneurial culture is the endogenetic environment of the development of entrepreneurship education.,Quiz: Complete the following sentences with the proper forms of the words given in the brackets.,The Irish side was 15-3 by Scotland. (overwhelming) He was obses
10、sed with the of wealth. (accumulate) He hates the novel which war. (glamour) 4. Your that I would want to share a flat with you is false. (presume) 5. It is your that compelled me to do as you asked. (arrogant),Ayurveda: 梵文，译为“阿育吠陀”或“生命吠陀医学” Harrods: 英国顶级百货商场哈罗斯百货商店Selfridges: 伦敦著名的赛弗里奇百货 Bloomingda
11、les: 美国布鲁明戴尔百货公司Seibu: 日本西武连锁百货,Text B: Case Study Shahnaz Husain: The Archangel of Herbal Beauty,Cultural Notes,herbal relentless zeal sought-after deterioration,ailment obsession oblivious divert expedition,Text B: Case Study Shahnaz Husain: The Archangel of Herbal Beauty,Word Explanations,Explore
12、 Famous Women Entrepreneurs Historically, entrepreneurship has been a male-dominated pursuit, but many of todays most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present.Suggested website:http
13、:/ NotesWord ExplanationsAssignment,Text B: Case Study Shahnaz Husain: The Archangel of Herbal Beauty,Forbes is an American publishing and media company. Its flagship publication, Forbes magazine, is well-known for its lists, including its lists of the richest Americans (the Forbes 400) and its list
14、 of billionaires.,Richard Branson: an English industrialist, best known for his Virgin brand of over 360 companies.,Steve Jobs: the Americanco-founder, Chairman, and CEO of Apple Inc. and the former CEO of Pixar Animation Studios.,Henry Ford: the American founder of the Ford Motor Company and father
15、 of modern assembly lines used in mass production,Philip Green: a British billionaire businessman who owns some of the United Kingdoms largest retailers, including Bhs and the Arcadia Group.,albeit conj. (formal) although; though,Trans.尽管勉强，他最后还是同意帮助我们。He finally agreed, albeit reluctantly, to help
16、us.他们还等着，尽管越来越不耐烦。They are still waiting, albeit with growing impatience.这是一个结构复杂，但很有用的装置。This is a useful, albeit complex device.,overwhelming adj. very great or very strong; so powerful that you cannot resist it or decide how to react,The evidence against him was overwhelming.对他不利的证据无法抵赖。 The over
17、whelming majority of those present were in favor of the plan.绝大多数与会者都赞同这个计划。 She had the almost overwhelming desire to tell him the truth. 她恨不得要告诉他实情。,overwhelm v. overwhelmingly adv.,assume v. to presume; to take on; to put on,Trans. 1. 认为经济将继续好转是由道理的。It is reasonable to assume that the economy wil
18、l continue to improve.2. 普遍认为，紧张是工作过重所致。It is generally assumed that stress is caused by too much work.3. 法庭承担了保障这个女孩福利的责任。The court assumed responsibility for the girls welfare.4. 这件事看来相当重要。This matter has assumed considerable importance.5. 他装出关心的样子。He assumed an air of concern.,assumed adj. assump
19、tion n.,presumably adv. probably; very likely,Presumably this is where the accident happened.这大概就是事故现场。 Youll be taking the car, presumably?想必您是要买这辆汽车了？ I couldnt concentrate, presumably because I was so tired.我的精神没法集中，大概是太累了吧。,presume v. presumption n.,demoralize vt. (usually passive) to make sb lo
20、se confidence or hope syn. dishearten,demoralized adj. demoralization n.频繁的批评足以使任何人意志消沉。Constant criticism is enough to demoralize anybody.这里的工人显得十分沮丧。The workers here seem very demoralized.Threats of war demoralizd the stock market.战争威胁使股票市场陷入一片混乱。She was demoralized by the fast company she kept.她被
21、结交的坏朋友带坏了。,resentful adj. (of/at/about sth) feeling bitter or angry about sth that you think is unfair,a resentful look 充满怨恨的眼神 She was resentful at having been left out of the team.她对被运动队淘汰感到气愤。 They seemed to be resentful of our presence there.他们好像对我们在那里露面很生气。,resent v. resentment n.,glamour n. th
22、e attractive or exciting quality that makes certain people or things seem appealing or special,Add a cashmere scarf under your jacket for a touch of glamour.在夹克衫里面围一条开司米围巾会使你更有魅力。Now that shes a flight attendant, foreigntravel has lost its glamour for her.她现在是空中乘务员了，去国外旅行对她已失去吸引力。,glamorous adj. gla
23、morize vt.,Key to Translation:,1. The entrepreneur has become a news figure. 2. Young people are enthusiastic about entrepreneurship. 3. The idea of “social entrepreneurship” has struck a responsive chord. 4. 创业研究与创业教育实践相互促进。 5. 美国创业教育在半个世纪的发展过程中经历了零星探索、逐步完善和合法化3个阶段,其特征表现在: 创业文化是美国创业教育发展的内生环境。,Key t
24、o quiz:,1. overwhelmed 2. accumulation3. glamorizes 4. presumption5. arrogance,Ayurveda: Sanskrit, meaning “the science of life,” a system of traditional medicine native to India, a complete approach to health care designed to promote a way of life rather than an occasional treatment,Harrods: one of
25、 the largest department stores in the world, located on Brompton Road in Knightsbridge, London, England.,Selfridges: a famous chain of department stores in the United Kingdom,Bloomingdales: a chain of upscale American department stores owned by Macys, Inc., which is also the parent company of Macys,
26、Seibu: one of the top department store chains in Japan,relentless adj. not stopping or getting less strong; refusing to give up or be less strict or severe,relentless pursuit of perfection.对完美的不懈追求 relentless persecution残酷无情的迫害 relentless criticism不留情面的批评 the relentless population increase不可抑制的人口持续增
27、长relentlessly adv. relentlessness n.,oblivious adj. (of/to sth) not aware of sth,He drove off, oblivious of the damage he had caused.他车开走了，没有注意到他所造成的损害。 You eventually become oblivious to the noise.你终究会变得不在意吵闹声的。,obliviously adv. oblivion n.,1. Common Sense,Your common sense is your natural ability
28、to make good judgments and to behave in a practical and sensible way. 直觉判断力 sound：adj.in good condition; not hurt, diseased, injured or damaged 完好的; 健康的; 健全的; 无损伤的 have sound teeth have a sound mind, ie not mentally illa house built on sound foundations,Adj. based on reason, sense or judgement; depe
29、ndable 合理的; 明智的; 正确的; 稳妥的: a sound argument, policy, etc sound advice 正确的论据 政策等,忠告 a sound business firm信誉好的公司 Is he sound on state education? ie Are his views well founded, officially acceptable, etc? 他对国家教育的见解有道理吗?,(idm ) 1.safe and sound = safe 2. (as) sound as a bell in perfect condition 健康的; 完好
30、的: e.g.医生说我身体很好。 The doctor said I was as sound as a bell.,encounter v Tn (fml 文) 1.meet or find oneself faced by (sth/sb unpleasant, dangerous, difficult, etc) 我开始做这项工作时, 遇到许多困难. I encountered many difficulties when I first started this job. 2. meet (a friend, etc) unexpectedly 邂逅（友人等）.,encounter n
31、 (with sb/sth) sudden or unexpected (esp hostile) meeting 突然的或意外的（尤指敌对的）相遇: 与敌人的遭遇 an encounter with an enemy 我与一个生气的顾客一时发生了冲突. I had a brief encounter with an angry client.,acquire v Tn gain (sth) by ones own ability, efforts or behaviour （靠自己的能力 努力或行为而）获得, 得到（某事物） e.g. acquire a good knowledge of
32、English, a taste for brandy, a reputation for dishonesty 学好英语 学会喝白兰地酒 得到不诚实的名声.,learn a poem by heartie. memorize it 背熟一首诗 She learns languages with ease. learn (how) to swim, to walk, to fly, etc v.gain knowledge or skill by study, experience or being taught,2. Specialized knowledge of your field,l
33、aunch: 1.put (sth) into motion; send on its course 使（某事物）运动; 送上轨道launch a blow, a missile, a torpedo, a satellite 发出一击 发射导弹 发射鱼雷 发射卫星 2.put (sth/sb) into action; set going 使（某人某事物）行动; 使开始: launch an attack (against the enemy) launch a war launch a campaign,3. Self-confidence,be concerned with sth be
34、 about sth 与某事物有关; 涉及某事物 她最近的一部纪录片是关於青年人失业问题Her latest documentary is concerned with youth unemployment.,4.Ability to get things done,Compare “ability” & “capacity” You are capable of better work than this. 你能做得更好. 他能用四分钟跑一英里. He is capable of running a mile in four minutes. capability (to do sth/of
35、 doing sth) 你有能力把这件工作做好. You have the capability to do/of doing this job well.,be to do sth (used as a modal v 用作情态动词) 这个孩子还不会写字. The child is not yet able to write. a machine with the ability to cope with large loads 能处理大负荷量的机器 He has the ability to do the work. 他有做这项工作的能力.,persistent: Someone who
36、is persistent continues trying to do something, even though it is difficult or other people are against it. 坚持不懈的; 执著的 persist in sth/doing sth 蠢人才不认错。 Fools persist in their errors. 尽管父亲反对，她还是嫁给了那个人。 Although opposed by his father, she persisted in marring that man. n. persistence,我们玩地如此开心，以至于忘了天色已
37、经很晚了。 We had such a wonderful time that we forgot it had already been the dusk.,glamour: attractive or exciting quality which sb/sth has, and which seems out of reach to others （某人某事物独特的）魅力, 吸引力 hopeful young actors and actresses dazzled by the glamour of Hollywood在好莱坞电影业光怪陆离的诱惑之下有前途的年轻演员. 她当上了空中小姐,
38、 到国外旅行对她已失去吸引力. Now that shes an air hostess, foreign travel has lost its glamour for her.,glamorous Adj. full of glamour 富有魅力的; 美丽动人的 glamorous film stars 富有魅力的影星.,insight:n. (approv 褒) ability to see into the true nature (of sth); deep understanding 洞察力; 深刻的了解 He was a man of forceful character, w
39、ith considerable insight and diplomatic skills. 他是个性格坚强的人，有着非凡的洞察力和交际手段。 VP:了解, 熟悉; 看透, 识破 gain /have/give an insight into e.g. 该项目将使科学家们对地球大气层正在发生的情况有更新的了解。The project would give scientists new insights into what is happening to the Earths atmosphere.,5. Creativity,come up with sth: find or produce
40、 (an answer, a solution, etc) 她想出了增加销售量的新主意. She came up with a new idea for increasing sales. Similar phrase: put forward, propose, present,introduce,be concerned about/ for sth/that.worried; troubled我们都为她的安全担忧Were all concerned for her safety 我担心他们可能迷路了. Im concerned that they may have got lost. b
41、e concerned with sth be about与某事物有关; 涉及某事物 concern : n. (for/about/over sth/sb):worry; anxiety 担心; 忧虑; 公众对于腐败现象的忧虑 public concern about corruption,Through the AP programme students can earn college credits in high school. 2. We dont mind who gets the credit so long as we dont get the blame. 3. It wo
42、uld be wrong for us to take all the credit. 4. credit card 信用卡； 5. letter of credit n. 商（银行发行的）信用证 6. credit system 信贷制度；赊购或赊销制度,Ability to lead,7. Self-reliance,If you dwell on something, especially something unpleasant, you think, speak, or write about it a lot or for quite a long time.,Thank you!,
