1、DO YOU LIKE CACHOU? What do you like best?,HALLS,关爱牙齿，更关心你。YOUR EXTRA,LOTTE(乐天）,YAKE-雅克,绿箭,DOUBLEMINT,世界杯、好丽友、COOLAS（酷莎）、金剑、黄剑,So, obviously, the most popular is the green arrow.,、消费者分析(customer analyse） 1.现有消费者分析： （1）现费有消者的性别（Gender）,（3）现有消费者的收入（earning ）,（4）现有消费者受教育程度（education ）,（5）使用后的满足程度（satis
2、faction）,The first,Design设计,because,绿箭无糖薄荷糖口味种类(taste)：原味薄荷，留兰香，茉莉，柠檬,产品的外观与包装(appearance and pack),contents:,Origins,Flavors,Ingredients,Benefit of chewing,Origins,Enjoy the refreshing taste of Doblemint gum. The unique, minty flavor you cant get anywhere else. Doublemint was launched in the U.S. I
3、n 1914 and has since become one of the worlds best-selling chewing gums, enjoyed by generations of consumers worldwide.,Today, the classic Doublemint flavor lasts longer than ever. Doublemint is one of the largest selling gum brands in the world, available in over 140 countries.,Gum 口香糖 Single packs
4、 片装 5-stick pack 5片装 15-stick Pack 15片装 Mints 薄荷糖 0.28 ounce （盎司）containers 每盒0.28盎司,Flavors,Ingredients,Sugar（白砂糖）, Gum base（胶基）, Dextrose(葡萄糖浆）, Corn syrup(玉米糖浆）, Natural and artificial flavors（食品添加剂）; Less than 2% of glycerol（少于2%的甘油）, Aspartame（阿斯巴甜）, Soy lecithin（大豆卵磷脂）, Acesulfame k（安赛蜜）, Tita
5、nium dioxide（二氧化钛）, Blue 1 lake（亮蓝铝色淀）, Beta-carotene（-胡萝卜素）, BHT (To maintain freshness). （二丁基羟基甲苯）,Benefit of chewing,Chew gum can help you control craving, improve your oral health, and help you stay focused and relax yourself. 嚼口香糖能帮你控制渴望，改善你的口腔健康，让你集中精力和使你感到放松。,CACHOU,Recently, we have a survey
6、 about cachou. We got some conclusions from customs as follows: Age: Ninety percent is teenager, and children is ten percent. But both wrinkly and the old hardly eat it. Month-earning:800 to 1200 yuan 、3000 to 4000 yuan and 1500 to 3000 yuan separate 1.5%、2.9% and 15% .Mostly people are students and
7、 low people who earn 1000 to 1500 yuan a month, more than 80%. Education: Primary or the low take 5%,special school or master or the above both are 10%, Junior school or college take 75%. After-uses satisfaction: 40% people love and a half of people hate it, 10%people remain neutral. Various cachous
8、 in our life, like Halls 、YIDA、 LOTTE 、YAKE 、GREEN ARROW and so on.However, the moster popular is the green arrow. But why? First , the design is novel and advertisement efforts. Second , they have all kinds of flavors.Finally, their appearance and pack is beautiful.Lastly, let me introduce the advantage of cachou:Chewing gum can help you control craving, and particularly on people who quit somking; improve your oral health, help you stay focused and relax yourself. I think it is a good time to chew gum when you are boring.,The end.,组员：蓝活，杨仕婷，温朝环，陈黎明，卢成胜，徐汉文，傅振华,Thank you,
