1、,CHANEL PRODUCT INTRODUCTION,Group members:,CHANEL,Outline,Business Ideas and Influence,the History of Development,the Description of Attention,Products Show,the History of Development,19131915,1991,1995,1997,Miss Coco Chanel perfume(睫毛膏) in1913,and set up the company in 1915 in U.S.,CHANEL made the
2、 words: fashion passes, style remains.,CHANEL landed in China and established for thousands of sales outlets.,CHANEL won the title “The Chinese market best-selling brands” which is Issued by the National Bureau of Statistics.,Products Show 1,Extra Care Lipstick（倍护润口红）,Products Show 2 (Other Major Pr
3、oducts),CHANEL,A B C D,A. CHANEL NO.5(香奈儿五号香水) B. Blemish Balm Cream (精纯矿物BB霜),C. Fluid Foundation (精纯矿物自然亲肤粉底液) D. Makeup Remover (透净瞬柔卸妆液),Products Show 3 (Chinese Cosmetics Market),All kinds of products of Maybelline in Chinese Cosmetics Market!,The best selling products,This NO.5 Perfume (香奈儿5号香
4、水) has become the world top selling product in recent years.,Business Ideas and Influence,To expand marketing channel,Business Ideas,To serve people who pursue the fashion,the Influence on China,CHANEL launched timely the newest fashion color, with the international trend synchronization, give the l
5、atest, the fastest fashion information to Chinese consumers.,With high quality and popular price, CHANEL is favored by most Chinese consumers rapidly. CHANEL has established for thousands of sales outlets in China in recent years.,CHANEL let more Chinese women combine their own characteristics, with
6、 more confidence and noble posture to show the Oriental females unique inner beauty.,With its famous brand appeal, affinitive price and convenient channel, CHANEL continues its fast development in China and becomes the first brand in Chinese cosmetics market.,1,2,3,4,In order to be irreplaceable, on
7、e must always be different.想要无可取代，就必须时刻与众不同。,I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。粗俗是我们语言中最丑的一个词。我从事设计就是为了对抗粗俗。,Look for the woman in t
8、he dress. It there is no woman, there is no dress.记得要寻找穿衣服的女人。如果完全看不到女人，衣服的意义就失去了。,Innovation! One cannot be forever innovating. I want to create classics.创造！人不能永远创造。我想做的是制作经典。,A girl should be two things: classy and fabulous每个女孩都该做到两点：有品位并光芒四射。,“Where should one use perfume?“ a young woman asked. “Wherever one wants to be kissed,“ I said.“应该在何处擦香水？”一位少妇问我。“只要是想被亲吻的地方”我如此回答。,
