1、its not about the shoesits about knowing where you goingnot forgeting where you startedits about having with courage to failnot breaking when you are brokentaking everything youve been givenand make something betterits about work before gloryin whats inside of youits doing what they say you canits n
2、ot about the shoesits about what you do in theyits about being who you are born to be1 good to the last drop2 obey your thirst3 poetry in motion dancing close to me4. just do it.5. feel the new space.6. intelligence everywhere.-7. the choice of a new generation.9. take toshiba, take the world.10. no
3、 business too small, no problem too big. ibm11. join orldenglish enjoy nglishworld. (), 12.impossible is nothing (adidas) 14.buy australia, buy you a job.()15.one world, one dream.(),.16.we lead others copy17.impossible made possible18.take time to indulge19. the relentless pursuit of perfection 21.
4、 to me the past is black and white but the future is always color-22. ask for more.23. lets make things better.24. time is what you make of it.(swatch)25. make yourself heard.(ericsson)(26. engineered to move the human spirit.(mercedes-benz)-27. fresh-up with seven-up.(seven-up)28. connecting people
5、.(nokia)29. for the road ahead.(honda)30. the relentless pursuit of perfection.(lexus)-)32. focus on life.(olympus)33. the new digital era.34. a diamond is forever.,.35. every time a good time36. man always remember love because of romantic onlymarlboro37. seeing is not believing (hollywood)38. worl
6、d in hand , soul in cyber. (microsoft), 39. english means science, english means peace.english, 40. intelligence everywhere.-new love is brightest,long love is greatest,short love is harmest,revived love is tenderest,ture love is purest. (love),think different. (apple)in search of excellence. (buick
7、)! ()obey your thirstpainting is silent poetry,and poetry is a speaking picture.-better than the best.construction is solidified art, art is flowing construction. its not enough that we do our best, we have to do whats required. give up to give-up.the proof of gold is firethe proof of woman ,gold; t
8、he proof of man , a woman. one boy is boy,two boys half a boy, three boys no boy., ()connecting people ,nokia .-give me somewhere to stand, and ill move the earth. archimedes (a8)a light heart lives long. delighting you always.canon1. % inspiration is bigger than 99 % perspiration. (genius)where the
9、re is marriage without love, there is love without marriage.lover-11good to the last drop.2obey your thirst.3the new digital era. 4we lead others copy. 5impossible made possible. 6take time to indulge. 7the relentless pursuit of perfection. 8poetry in motion, dancing close to me. 10to me, the past i
10、s black and white, but the future is always color.-11just do it. 12ask for more. 13the taste is great. 14feel the new space. 15intelligence everywhere. -16the choice of a new generation. 18take toshiba, take the world. 19lets make things better.20no business too small, no problem too big.ibm- 21. ju
11、st do it. ()2. ask for more. ()3. obey your thirst. ()4. feel the new space. ()5. focus on life. ()6. good to the last drop. ,()7. a kodak moment. ( / )8. started ahead. ,()9. make yourself heard. ()10. intelligence everywhere. ,(-)11. the choice of a new generation. ()13. the relentless pursuit of
12、perfection. ()14. poetry in motion, dancing close to me. ,()15. lets make things better. ()16. good teeth, good health. ,()17. cant beat the real thing. ()18. tides in, dirts out. -,(-)19. apple thinks different. ,()20. not all cars are created equal. ()21. anything is possible. ()22. our wheels are
13、 always turning. ()23. the world smiles with readers digest. ()24. nobody is perfect. ()25. the globe brings you the world in a single copy. ,()26. live well, snack well. ()28. no business too small, no problem too big. ,(ibm) aadvertising ads account executive account account planning account servi
14、ces account service art directoradvertising campaign advertising agency 4a ( american association of advertising agencies) -above-the-line advertising regulatory mattersagency profit managementadvertising department airport advertising appeal area sampling audience audience share audio-visual advert
15、ising audit bureau of circulation 1914abcanimation -advertising letter sales letterbbidtarget marketbrand imagebelow-the-line advertising (sales promotion advertising)(p.o.p advertising)(direct mail advertising)(exhibition)(sponsorship)billboard advertising brand advertising brand loyaltybrand prefe
16、rence brand insistence brand name buyers market banner brand share market sharebudget percentage of sales methodobjective and task methoddagmardefine advertising goals for measured advertising results bus stop pillar advertising bus stop shelter advertising buttonbulk discountbooklet brochuredmbanne
17、r or streamercchief executive officerclientcopywritercreative departmentcreative directorcatalogdmclicks click rateclick/impression. 5%. 1.5% closing dateclosing timecpm(cost per thousand impression)10001000 banner /cpmbanner10000 coordination-cash discountddemands demonstration diary survey direct
18、mail (dm) letterleafletorderformjunk mail direct mail (dm) advertising direct-response advertising direct response advertising agencyoff-the-page offerdiscount frequencydiscountdomestic market duplicated audience overlapping audienceeexchange advertising export advertising ffrequency frequency full service advertising agency fixed day free advertising free-standing insert advertisement ggift advertising sample global brand hhard-sell advertising iimage advertising impact advertising inadequate advertising impression
