1、Business Writing,2010-2011 2nd termLecturer: Dr. YANG Wenhui E-mail: ,Session 1 Introduction,Objectives of the course,Acquaint you with basic knowledge in business and trade. Familiarize yourself with the layout, format, language (correct and concise) Comprehensive coverage of different stages in bu
2、siness writing (establishing business relations, enquiries and replies, quotations, sales letters, firms offers & counter offers, orders, acceptance and rejections, sales confirmation and purchase contract, payment, transport and insurance, complaint, claim and settlement, telex & fax, electronic co
3、mmerce & e-mail, letter of intent, agreements and contracts, invitations for bids, bid, notice of award & advertisements) Throughout the course, introduction and practice are emphasized. A comprehensive picture in business writing.,Specific purposes,Be able to translate and write business English co
4、rrespondence E.g.: Enquiry and reply, offer and counter offer, order and its fulfillment, payment terms, insurance, transportation, claims and their settlements Be able to interpret the writing motives and purposes,Writing,Have good ideas Fluent and clear Structure/logic pattern Information/material
5、 Natural language with language errors1%,Some examples about its language,Business terms: see page 330-342 / p130-132 Sentence patterns: politeness, properness, and accurate grammar Writing structure: different writing purposes and communicative goals,描写经济贸易上升趋势的词和短语,an increase / to increase a rise
6、 / to rise an upward movement / to go up a jump / to jump a peak / to reach a peak/to peak a recovery / to recover a growth / to grow a leap / to leap a surge / to surge,描写经济贸易下降趋势的常用词和短语,a decrease/to decrease a fall/to fall a drop/to drop a downward movement/to go down a low point/to reach a low p
7、oint a fall off/to fall off a slump/to slump a decline/to decline a collapse/to collapse a cut/to cut a leveling off/to level off,Examples of terms:,import duty 进口税 2、firm price 价格坚挺 3、commercial banks商业银行 4、economic recession经济衰退 5、conglomerate跨行业公司 6、disposable income可支配收入 7、United Nations Confere
8、nce on Trade and Development联合国贸易和发展会议 8、net worth净值 9、futures market期货市场 10、sluggish demand需求不振,Students responsibilities and course policies,Preview Attend lectures on time Do homework Be alert to examples from your own experience. Your observations will bring the course material to life and your
9、willingness to share them with the class is appreciated.,Exams,Exams will cover the writings emphasized in class The PowerPoint will provide a summary of what is covered Items: questions, terms, translation, writing, etc.,Actively participate in various in-class activities, such as group discussion,
10、 writing or role-play etc. Your good performance in class will help you get 15% of the total marks of the course.,Be aware of that your full attendance and excellent completion of the teachers assignments will account for 15% of the total marks of the course. Cooperate with your peers, as well as wi
11、th your instructor,Always strive for the best outcome of any learning activity.Not all readers lead, but all leaders read. Ignorance can be fixed while stupidity is forever. Practice makes perfect.,However, If you miss the lectures for three times, you cannot take the exams If you fail to hand in your homework, you will lose 5% for each assignment,Assessment: In-class performance 20% Homework 30% Final exam:50%,
