1、物流与供应链管理 -模型与案例教学中国市场总监资格认证办公室 ,物流与供应链管理 -模型与案例教学中国市场总监资格认证办公室 ,授课提纲 Teaching contents,1.总体框架 Overall structure of the course 2.知识点 Key points to teaching and learning 3.案例分析 Case studies,总体框架 Overall structure of the course,物流理念 Logistics concepts,物流过程 Logistics Process,物流战略 Logistics Strategy,基本概念
2、,基本关系,供应链 物流/物流中心 配送/配送中心 ,物流与生产 物流与流通 物流与消费 物流与市场营销 物流与客户服务,供应链物流目标,供应链,供应链物流关系,供应链物流网络,供应链物流组织,供应链物流业绩,知识点与教学难点 Key points to teaching and learning,1. 现代物流业发展的原因与趋势 2. 物流与相关概念 3. 供应链物流集成商的责任 4. 物流系统设计与物流运作 5. 物流增值服务分析 6. 物流绩效评估,现代物流业发展的10大原因 10 main micro-reasons for the development of modern logi
3、stics,产品更新越来越快 Quicker product update,需求升级越来越快 Quicker demand escalation,需求变化越来越快 Faster demand change,销售价格越来越低 Lower selling price,经营成本越来越大 Higher operation cost,利润空间越来越小 Lesser profit margin,市场划分越来越细 Tinier market segment,零售商圈越来越小 Narrower market strip,市场竞争越来越烈 Tougher competition,物流瓶颈越来越多 More lo
4、gistic bottleneck,现代物流业发展的国际趋势 Global trend of modern logistics development,物流专业化和一体化比翼齐飞 Greater development of both logistic specialization and integration 全球化与本土化趋势都在加剧 Localization abreast with globalization 物流基础设施更加先进和完善 More advanced and sophisticated logistic infrastructure 物流组织管理更加科学和合理 More
5、 scientific and rational logistic management 信息与网络使供应链更透明、反应更迅速 Quicker response and more transparency by information & network 企业间并购与企业内流程重组更加普遍 More merging, acquiring and reengineering,物流专业化和一体化 Logistic specialization and integration,企业内部：功能整合 Internal function integration within a company 企业外部：
6、网络资源整合 External network resources integration among supply chain members 供应链物流的一体化 Integration of supply chain logistics,海尔物流功能和资源的整合 Function and network resource integration by Haier,不是“大而全、小而全” Not all in one regardlessly,全球化与本土化对物流的影响 Impacts of localization abreast with globalization on logisti
7、cs,着眼全球，立足本土 Think globally and act locally,工厂的专业化 Focused factories,仓库的集中化 Centralized inventories,制造、采购的延迟化 Postponement,信息与网络使供应链更透明、反应更迅速 Quicker response and more transparency by information & network,供应链物流的最新需求 New logistics demands in supply chain,1.供应链的快速响应 Quick Response of supply chain pro
8、cess 2.延迟制造导致供应链 Down-shifted supply chain center caused by manufacturing postponement 3.经销商管理库存转向供应商管理库存 Vendor managed inventory from distributor managed inventory 4.降低供应链成本 Reducing supply chain cost by applying Activity-Based Costing and getting Direct Product Profitability 5.客户关系管理 Customer Rel
9、ation Management 6.流程重组 Procedure Re-engineering, ERP,DRP 7.持续补货策略 Continuous Replenishment Program,供应链物流集成商的责任 Responsibilities of supply chain logistics integrator,1. 供应链物流系统总体设计 Master logistics planning for supply chain logistics system,2. 供应链资源开发 Development of supply chain resources,4.物流运作过程监督
10、与控制 Operation supervision and control,5. 供应链物流系统集成整合 System integration,6.一体化增值物流服务提供 Integrated value-added services,3.物流业务外包与资源外购 Logistics operation outsourcing,案例分析 Case studies 参见：认证培训教材物流与供应链管理,1.案例1：海尔-供应链物流重组 （18-21页）2.案例2：连锁超市-配送系统设计 （312-320页）3.案例3：纳贝斯克-作业成本核算 （379-380页）,海尔案例分析 Case study: Haier,15,谢 谢!,更多下载内容请关注我们网站! ,
