1、An Overview of MICE Industry,Week 1,MICE: meeting, incentive tour, conference, exhibition or exposition会展,对会展的理解,市长说,会展是一项提升城市文明建设、利国利民的德政工程; 哲学家说,会展是企业经营理念的展示,是步入市场经济后理性成熟的表现; 建筑家说,会展场馆规模宏大、气派,是城市标志性建筑; 数学家说,布展是排列与组合、平面与立体、黄金分割与数模运筹的应用; 环保专家说,会展是“不冒烟的工厂”,是无污染的绿色产业; 经济学家说,会展是经济发展的又一个新的增长点; 展台搭建商说,会展
2、是“奢华“,一掷千金三五天,是最短命的装饰工程; 参展商说,会展是经济、实惠、有效的立体营销广告;,Focus ListeningBenefits of Exhibitions1.What are the benefits resting in Exhibition？,全球/会展,JAPAN、HK、SINGAPOR、CHINA,GERMAN、U.K、FRANCE、ITALY、SWIZERLAND（GENEVA）,SOUTH AFRICA、 EGYPT,AUSTRALIA,BRAZIL,U.S.A. CANADA,中国大陆/会展,大连服装节,国际汽车展、科博会、机床展、冶金展、印刷展、制冷展,广
3、交会、家具展、化妆品展、美容美发展,深圳高交会,中国东盟博览会,博鳌亚洲论坛,航空展,华交会、汽车展、纺机展、国际机床展、服装展,成都车展,乌洽会,东北亚博览会,北京 北京新中国国际展览中心 Beijing New China International Exhibition Center 中国国际科技会展中心 China International Science and Technology Convention Center 全国农业展览馆(1959) China National Agricultural Exhibition Center,上海展览中心 (1955，静安区) Shan
4、ghai Exhibition Center 上海光大会展中心 （徐家汇）Shanghai Everbright Convention and Exhibition Center 上海国际展览中心（虹桥，1992） Shanghai International Exhibition Center 上海新国际博览中心 (浦东，2001) Shanghai New International Expo Center,香港会议展览中心 Hong Kong Convention and Exhibition Center,Characteristics of Chinas Exhibition Ind
5、ustry,Chinese economys take-off paved the way for the exhibition industry: 1. Continued growth in the total number and scale of trade shows 2. China has formed five exhibition industry economic belts 3. The rapid growth of the exhibition industry in the small and medium-sized cities becomes a new fe
6、ature of Chinas exhibition industry,Characteristics of Chinas Exhibition Industry,4. Standard and facilities of shows further improved 5. Diversification of show organizers in China,Interpretation PracticeThe China National Convention Center,Focus Reading The Need for Meetings and Exhibitions,1. _ i
7、s one of the most important factors to increase the demand for meetings.a. Printed and electronic informationb. What the keynoter saidc. Video conferencingd. Personal contact,2. Which of the following goals can not be achieved through meeting?a. Product launchb. Rewarding the employees top performan
8、cec. Training newly recruited employees.d. Making a tour of a city,3. Consumer shows or fairs_a. attract only professionalsb. are open to suppliers and buyers onlyc. arouse public interestd. are open to a limited number of people,4. Mixed trade-consumer shows or fairs_a. are open to sellers and buyers onlyb. are open to the general publicc. are open to the general publicd. are not open to the general public only on certain days,5. Exhibitions can _.a. cut on the costs of promoting productsb. can help marketing your productsc. can acquaint the public with your productsd. All of the above,
