1、Chinese fast food and West fast food北京师范大学外语系 09 级姓名： Wmfj2010 年 12 月 6 日星期一1. IntroductionFast food is the product of socioeconomic and cultural development to a certain stage. People are living in a much faster society now they do not have time to slowly enjoy their food while chatting, especially
2、 during lunchtime, which leads to the rapid growth of fast food industry. Modern fast-food industry originated in the 1920s in the United States, and in the 1960s, American fast food began to expand to Eurasian starting a whirlwind of fast food industry in the world. （1）. The Development of Chinese
3、Fast Food IndustryModern Chinese fast food started late, until 1994, our country listed the development of Chinese fast food into the Eighth Five-year Plan, clarifying the status of fast food industry. In the early 1990s, by the initiation and support of the former domestic trade department, on Dece
4、mber 28, 1989 the first modern Chinese fast foodShanghai “Ronghua Chicken“ was the first time in front of everybody. On April 15, 1995 the first Red Sorghum Fast Food opened in Henan. By the end of 1996, Red Sorghum has been covered in Beijing, Zhengzhou, Shijiazhuang, Haikou and other places. Enter
5、ing the 21st century, China has emerged a large number of great modern Chinese fast food enterprises. Malan Noodles, in the report of 2000 China top 100 chain enterprises, has been short-listed by the total sales of 360 million Yuan. Chosen by experts, Malan Noodles was identified as the first brand
6、 of Chinese fast food. In addition, China has many of her own traditional fast food dishes. Of these, steamed buns, dumplings, fried bread sticks, and noodles are the most common and popular, with big-name chains like New Asia Snack, Yonghe King, Daniang Dumpling, GII Wonton, and Babi Steamed Buns.
7、With local players still trying to compete with the likes of KFC, McDonalds and Pizza Hut, competition is fierce. In Shanghai, other than the expected McDonalds and KFC, you will find a large number of these Chinese fast food chains, which at a glance, may look like classic western fast food chain s
8、tores, but they are actually traditional Chinese snack restaurants with a very western look. Nevertheless, Chinese fast food grew rapidly in quantity, but not much well-known brands. Chinese fast food providing with traditional Chinese fast food, in line with the majority of peoples eating habits, h
9、as the home advantage. It should have taken hold, but it was not. In terms of both turnover and influence, Chinese fast food is far behind McDonalds and KFC such Western fast food. （2）. The Development of west fast food industry（KFC and McDonalds in China）KFC (Kentucky Fried Chicken) opened its firs
10、t restaurant in Beijing on November 12, 1987, and it was the first to introduce western-style food to China. By this starting point, KFC started exploring, learning Chinese society and market, to build a management style with Chinese characteristics. In1992 the total of the restaurants was 10; to 19
11、95, up to 71. On June 25, 1996 Chinas 100th KFC set up in Beijing. As the company gradually rich experience in management, the workforce has expanded steadily and operating system is becoming more perfect, the growth rate of KFC in the beginning of the 21st century has been accelerated greatly. So f
12、ar, KFC has been opened more than 1,000 restaurants in more than 200 cities, leading in catering industry in China. On October 8, 1990, the first McDonalds restaurant opened in Shenzhen, China. Then in April 1992, the worlds largest McDonalds restaurant was opened in Beijings Wangfujing with over 10
13、,000 customers there. By the first quarter of 2002, there were more than 460 restaurants7 opened in China. After 14 years into China market, as at the end of 2004, the total number of chain stores reached 600. While its initial development in China was fast, it slowed down later. In the recent three
14、 years of 2002-2004, the average annual number of new openings was only 47.5 with the annual growth rate of about 25 percent, lower than initial 38 percent annual growth rate.3 Our Groups Thought (1) Chinese fast food is good It is well-known that the Chinese fast food has a long history. Talking ab
15、out the Chinese fast food, some people think that it is one of the Chinese cultures which have influenced Chinese one generation by one generation. It is no doubt that the Chinese fast food is so meaningful and healthy as well. Generally speaking, Chinese fast food is divided into 8 categories which
16、 are quite different from each other. Each category has its certain specialties which give people different taste. But no matter what category the food belongs to, it should have 4 characters. They are color, flavor, taste and shape. According to these, the food will be judged as good or bad. A so-c
17、alled excellent dish should be very colorful, delicious, nutritious and good-looking in its shape. From the material chosen, we can see that the Chinese fast food is very healthy. We would choose certain vegetables and meat to make certain dishes. Among the options, we have to choose different veget
18、able and different meat to go with each other. It is not simply a mixture. Based on the color, nutrition, taste, we choose the raw materials for cooking a dish. All these are very reasonable, and sometimes, they have to be arranged and prepared in different order. Talking about the process of the Ch
19、inese fast food, we have lots of different ways of cooking. We usually fry, boil, roast, steam and so on. Of course, different ways of cooking will have different results. Therefore, different food will have different flavor and different taste. Meanwhile, Chinese cooking has a very high demand on t
20、he side materials, such as, salt, sugar, milk, veliger, sauce, jam, oil, honey and so on. So I think Chinese fast food is the best one.(2)The Harm of West Fast Food Damage young children intelligenceEarly in November 2004, they had chengzaoyuan “Chinese foods“ have to introduce the Canadian research
21、ers used the fat and feed on January 2 age group of the mouse. When the mouse to four months, further training of a mouse a simple memory task, “the fat rats as for the common food“ thin “the mouse, the latter study more. Researchers thus concluded the “high in fat west fast food“ will harm the chil
22、dren growing nervous system, and to the brain and thinking of a permanent damage, that fat and sexual precocious.“west fast food“ hydrogenated oils is the oil, vegetable oil and after the hydrogen production of oil, which contains about 38% of the type of fatty acids this is a kind nature the fatty
23、acids, is a man-made fatty acids. The fatty acids of people rebel, a high temperature and it is bad, so “hydrogenated oils is to increase food, and much lower cost in the“ west fast food “in general application. But the “hydrogenated“ will be made to prevent the formation of blood “good“ cholesterol
24、 （ HDL ） reduce, is vulnerable to the veins of infarction “bad“ （ IDL cholesterol ） increase. The long-term consumption pattern will lead to the fatty acids, such as diabetes illness chronic diseases occur. The natural body fat absorption after seven days to metabolize the open, and the type of fatt
25、y acids it needs to be 51 it would be the catabolic or open, and so easier to obesity. In view of this, in 2006, on October 30, the United States as 5,500 Kentuckys chain is forced to announce to the use of hydrogenated oils, but in the KFC but no such action, Carcinogenic substance in a high.In the
26、 middle of may testify to the American fast food of the health hazards of the best documentary for me, “now, and got in 2005 academy award Oscar nomination for best documentary. It was a young American director Morgan; pools locker forced her to within 30 days to eat McDonalds meals for food and dri
27、nk. in this process, there are three doctor （ pulmonology, nephrology, the heart of the nutritional section ） supervise and check his health. Following measures 1.9 meters tall and weighs Sam to 84 kilograms, was very good health. the experiment in two weeks, the doctor discovered that his liver was
28、 badly damaged ； Three weeks later, he found his heart function an exception. The doctor advised him to take some aspirin, but in order to guarantee the authenticity of the experiment was Sam refusal. A month after the end of the experiment is complete, pools on the reaction; lockers liver is poison
29、ing a dull pain in my chest, blood pressure increase by 65%, cholesterol, gained 11 kilogrammes.west fast food as “ have “three high“ and “three low“ and “high heat, high in fat and high protein and mineral, vitamin, low down low meals“, therefore, the international nutrition field called “the waste
30、 food!“4. Comparison between Chinese Fast Food and Western Fast Food(1).Characteristics of Chinese Fast Food and Western Fast FoodIn the populous street, its easy to see KFC and McDonalds, which are extremely popular every day. However, not far from them, there are several Chinese fast food restaura
31、nts by no means bad, but they are not to be compared with KFC and McDonalds. Why theres so huge difference between Chinese fast food and Western fast food?As cultural differences, Chinese and Western fast food has a lot of differences in service, market and management. By comparison, we can see the
32、deficiency of Chinese Fast Food. 1. Service Western fast food restaurants service hospitality, respect for customers, as customers of God, and not stay in the form of highly efficient, quickly and easily, to meet fast-paced life of our contemporaries and the psychological of hating to wait. And Chin
33、ese fast food, it services in honest and trustworthy manner, but in the end of pay, it seems like customers are not the God. Respect for the customer has done far from enough. There is also a big gap between both sides in waiters qualities. 2. MarketAccording to a social research, the middle aged an
34、d elderly people generally do not like Western fast food, but 70% of the young people like it. Even so, they believe Chinese fast food taste better. In a country with a unique catering culture, Western fast food is only for a try occasionally, and Chinese fast food is never tired of eating. In addit
35、ion, with rising standards of living, more people are choosing to eat fast food rather than slave in their kitchen every day. Large mobile populations also contribute to the growth of the industry. But the most important factor in this growing trade is that Chinese people cannot give up Chinese fast
36、 food. From these three points, Chinese fast food has a big market with potential.3. ManagementWestern fast food uses chain management concepts. For Chinese fast food, it is not easy to learn and develop in a short time. A chain store, in addition to the food with its own characteristics, every regi
37、on of the stores should be committed to the development and characteristics of the food. Like KFC, in addition to the famous fried chicken, French fries and hamburgers, it also launched a Chinese taste.Western-style fast food, such as KFC and McDonalds, the head office in each city has the Public Re
38、lations Department, the Finance Department, the Purchasing Department, and many other departments, each department under a duty manager. Its management is in an orderly way. By contrast, a Chinese restaurant has one owner, and the staffs more and less are related. Such conditions can not help people
39、 deeply worried. Chinese fast food, how can you win the Western fast food?According to the analysis and comparison on the difference between Chinese fast food and Western fast food above, what can we learn? (2). To Make Sales Promotion PlanThe traditional fast food industry adopts the small-scale-on
40、ly modes of business operation, which is generally locates in the local market, and mainly depends on customers word-of-mouth traditions to establish the fast-food restaurant prestige. But modern fast food industry uses the large-scale production method, which carries on the wide range of propaganda
41、 promotion to strive for as far and as many as possible customer markets. The traditional promotion procedure has been unable to meet the new competition need. The modern fast food industry has been using every kind of media and channel development massive promotion to enhance the enterprise popular
42、ity as essential method. The fast food enterprises administrators must acquire the marketing consciousness and seriously promote sales. The fast-food enterprises promotion strategy should take the competition as the guidance. Because dining service industry has such characteristic: product does not
43、have the patent, any characteristic food, any good service mode could easily be imitated. Therefore, depending on the product and the service itself only, it has been insufficient to attract and to preserve the market just depending on the product and the service itself only, the enterprise must est
44、ablish their own brand, set up the unique enterprise image, diligently establish the customer to this enterprise product brand by chance, and for a long term cultivate the customer by the quality product to the enterprise brand loyal feeling, and finally establish enterprises patron market.Their concepts, absorbs Western fast foods advanced experiences in production, service, management, and other aspects, Chinese fast food can strengthen. While based in the local community, it also goes out of the country to develop to the world.声明：为保护作者版权，本文已加密，请联系版权所有者或作者！
