1、澳大利亚市场营销方案代写-澳大利亚金菲士葡萄酒海南市场营销方案 Australia JinFei wine marketing planEye to recordIn this paper, key words, 1In this paper, the, the, the, the, the, the, the, the, the, the, the, the, 1The first part: the wine industry the present situation and the development tendency, 1A Chinese wine market conditi
2、ons, 1Second, wine market, hainan province, 11, industry, basic situation, 12, development trend, 2The second part, hainan wine market environment, analysis, 2A, wine market demand analysis, 21, the demand of wine, 22, consumption market behavior analysis, 23, hainan wine market of each old brand an
3、d price situation, 3Second, hainan wine market competition environment, analysis, 31, domestic wine brings market impact, 32, the wine industry competition, 4Third, Chinas wine market environment, policy, 41, the state industrial policies, 42, macro economic control policy, 43 and other external env
4、ironment, policy, 4The third part, the hainan wine marketing is the way and strategy, 5A, competitive advantages and disadvantages, 5Second, distribution channel, analysis, 51, retail channels, 52, entertainment, consumption, 63, hotels, consumption, 64, food service industry, consumption, 6 three,
5、marketing executive strategy, 61, target market positioning, 62, problems and opportunity analysis, 63, advertising strategy, 7The fourth part, wine project staff, fund budget, equipment, the structure of the organization, planning, 7A, personnel, organization structure configuration, 71, organizati
6、on mode, 72, the personnel, the duties and management, 73, incentive policy analysis, 8Second, equipment place, planning, 9Three, budget, 91, cost investment analysis, 92, the profit space benefit analysis, 93, financial sensitivity analysis, 9Reference material, 10This paper keywords: wine market c
7、ompetition strategy analysis the wine promotion strategyThis paper the: the feasibility plan describehttp:/ s the general situation of the wine market in China, environmental analysis and some related policies, and focuses on the market operation of hainan wine and competition situation analysis, so
8、me JinFei Australia and the marketing and promotion of wine on strategy, and so on.The feasibility of The program will be expounded on China s wine market overview, environmental analysis, and a number of related policies, roundup focuses on The wine market and competition analysis. Australia Gin Fi
9、zz made wine marketing and promotional strategies such views.The first part: the wine industry the present situation and the development tendencyFirst, the Chinese wine market conditions1, competition becoming more deadly, termhttp:/ inal become main battlefieldThe contradiction of supply wine in Ch
10、ina have become increasingly prominent, market competition becoming more deadly. From 2006 to and wine enterprise will be the focus of the promotion, marketing to hotels, clubs, kara ok hall, discos and bar, supermarket and shopping center, terminals, terminal market development as the main battlefi
11、eld game manufacturers. Into the store fee, buyout fee, so unfair competition still exist, foreign penetration strength to increase.2, structural adjustment pace, high-grade change trend is obviousWith the standardization of the wine market, consumption is matured, the brand, the quality as the main
12、 factors of wine consumption, and economic development, consumers disposable income, and other macroeconomic factors, consumers of wine consumption gradually turned to luxury consumption, the wine industry structure to pour the pyramid to change. Wine gradually to the high end in development, high-e
13、nd wine fast development situation, 2006 years of high-end wine consumption of about 40% of the total market, especially the ice grape wine became the highlight of high-end wine consumption.3, consumption show is mature, the product evaluation new standardsBrand reliability is always know in recent
14、years consumer product quality standard of evaluation wine, and the wine industry in the well-khttp:/ nown brand ZhangYu, Great Wall, dynasty brands are are after a long time of market test to acquire higher consumer loyalty. As consumers to the deep understanding of the wine, consumption gradually
15、mature, in addition to brand known reliability, raw materials, production, year, and start to become the winemaker consumer choice of one of the standard products4, China become the focus of attention of the international wineThe imported wine has been comprehensively aimed at the Chinese market. Fo
16、reign penetration strength is gradually increasing, the multinational wine to capture the permeability market, cultivating the brand recognition. At the same time, along with the improvement of peoples living standard, more and more consumers will start to imported wine consumption. The imported win
17、e impact the market, but the competitiveness of the enterprises in our country wine domestic wine market still greater than the imported wine, our country wine enterprise with its local brand, low cost, more suitable for taste and a strong product advertising and promotion, in the fierce competition
18、 in the market is still dominated a favorable terrain.Second, hainan wine market1, industry basic situationSupply-haikou wine main homebred brand is mainly ZhangYu sincerity, long, dynasty, its sales account for 70% of the market. Profit total accounted for 87% of the industry is. Major foreign Fran
19、ce, the United States, Australia, South Africa, and Spain, retail terminal distribution, business ultra terminal sales situation general.The potential market, high income http:/ and high consumption, high grade, the high demand for quality of life, is the highest paying group of tourists and many ou
20、tstanding characteristics, they have developed or are forming of wine drinking habits, will give the future of haikou wine market with new vitality.The product promotion-haikou is a tourist city, the mobility is bigger, whether television, newspapers, or a signpost advertisement, car body advertisement may have spread effect, to the brand reputation spread some chance. So with haikou of advertisement, also can be launched four party for the brand plays a certain role.
