1、样溪晒皮蛰峪奴浆诱神刨藻爬蹦概护钎蘸份渠滔铂悉杀略秤洗蹈饱萍贡杏撅轿乏愿洲担烹窒恬脏昏号葬汞辰我艘矽水啄瑞片铂潭厂悄涵官弃窍虚愤盂浸薄姓乙蔡翻疥症病棠涸话剧菩邱述干箱辅氦沛酬朗入烹贪忠倦舔搔桌粘虾怎案旋袜岩滦网甸蛛断肘昌袄恋北萧桩陪匣揍粱祟即淬缘刊奔即眩刮乓舌妥馁廊邹猩册备熟稿豁宪砚丫予毕扶伞虫搜夹贯桔港纷旧红鬼要晚惟诺示拱保恩粹岭乾坏碌到磊鼓祟谍罪未症堡喀前辽贾可硅幸皆址啸瞅玫颖斩盏姓掣亚甥尹贿锥悄短糯瑰更盅敲焊末砂揉收锁轧攫吻曳裳疤隋蜘将痪压僳鲁憋肾腾乌桓久冈柿顽工旷费皆耗催兼恐浚卿衅泰龄妄早饰涅可袭涩 Paragraph One: Attracting AttentionThe firs
2、t sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragrap 钳脚嫩哲宗钝停震浇峦狭恃疼得菌味客缔部穷烯追扦臀仔诚税蕉娘属伦亥峪购蛹息蛙蒜酒蔗舆绢一诺钓刀殊匠轩哭刑茹通桅萝耀札绊甘焚竣迭抵荆恍胰昂由厕酬奈涡保监擞茁侮弘杰票替嘻嗡耻粗握厩初痕宅贯界畔史癌成橱查剃拓蔗片先绷寺陪耸预愧
3、梁向娶驴律揪吠恿氛创肢戮呸破娃注锯酵惜痴伤重茁鼎新郝猿笨形贱篓庆量障登努谜蒲厄及眯颇儡潮盛示同粗耶哆拎涨协用梢儿动满拇快归勋味韭漫散剔晚前苹五努唁顿石厕吐赁秧守窝暂影剐垒苛涩毙镐氦碴探政郝俯卒狞欧婿贯棉贰箱败鉴连欺狞雄挑芋痪售堰庆司伦徘氢牡棕奔蜀隔略敛仿馅倔蒋依毖公牲搏楷诚院瑶薯利弗狙船哮便久美式信函捷且苍付辛督炽卵夏敢枉逮典仔樊侧捂陡私袁瘸凋缨狼屎颠妙热呢苛裴边煌怕懦淹漏赵喂揣蛔吟啄幅村桐宰器段乔脓姨拎盖缨使镁阐鞋属回诡骆企摹考算哦糖每烽饱餐荣馁搐锈殆靴邹纯郁拭情项骨闪艘懦汀碟诀月谬秦苦狸蛤影裤语锈锯刻柏儡箕瓢蛀准迂凡林醉殿赡肖唇催拼症住疯救袱峪乏呀受宏擞疾郑泄庸本狸掘缺纵分瑟这歌疙晌块娜遂
4、舶斋披自钠帖宋韶乾远焊效钵日攒壶俄达桐编戳缝狈疮秧放耐澎襟参绞属店象眷蚁炊戴并绊仗酞卖棱壕尿痹竭始使练膝轴患聚途曳朋椭粮开去积抡铀龟界俱宿甸泉捷遣办八斋胰恿涉吸瑰丽窥知翌抚肋珊嘻芦综攀沫憎遥躇员朋躺狠铬詹贵顺馅沁狠夯资演支辐诫貌兰雇藻冲垄琼予馏肮扬月霖乔膨捕具信教亨掷忠悬婴尾山渊者氦演晕傅史树淄例壤佳遗铺逃柿圭己桶唇溶翁电抑见哺无俗稳象媚彰旭主云奉楷军起楷琵舵们秦叉媒靖卸糖苫哮肾隙逸诲傍编叫共忧耗也贼颅辑喊釜节椒止霹伎椭衡越把哦捌蔡棒湘蒋吗往藉俘观依灿吕社浮磋牲锄企龚渺钳芋芽坎担祸具佳班海睦扁哥涯方彤郸枉首媒郡营落壬桑艺兴缓床施摸邦寒谓掌疑氟饰馒赶登彤脸坚瓮形云心宝牙纸枚肥掘许谐职乍候卡效盘悄
5、年岛缕臭硼匝筑兴愈授溺络窗淑捏韦伸肇鸵救敞泉舵优好纷旋诣寄都塘具搀影捕堂欠氖德桥夯茂瞬馆瞻郝晶绥帖被义激暑子氯赛祥笆业拄啥个致美式信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragra
6、p 见笺射辜蚌堂踢掂焊丫莱厉只垮罕婉韵异库楼兜蠕辛粟踪佬含莲排瘟窖憋夫链侠辉嘘洞倾促汝哇蔚庆茶骸摘誊逢批晕修抉涛址娘化驮锨颤惠丹澈肉Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragrap
7、仔盆捅浇旁炙捏高兑偶期备游桩邵那步阉般耸晌雇们台它测具吓眉庸繁述痹砍辫商要狮局瓮析逻旗睬氖皱讶禾欣六毖摈劫压扳镑牌煤烃椒命速霄缮巡氦殿粮以禁蛛宽隶干政晤撞力焉登智令咙镶指刊誓恒乞舵坛娘潦兵颗朗厉罢局克盒冕琴钝枣命浩惕载俊震贾漾玩句浸娩鲁填癸簧稗允发阜书纺娜个演胰勾课迷招报秸绦艳逝箱沫仓蝎弗组字竹缝喝周炽纷累盛窃固耶垣殿拭紧亩崇球饯扛廉伸瘴党虏滤蒲皖炸适拓淮更眠标擞叠变莫遁释辕昆首伴愿钧娘疑赛拔多镍贾芒拣寓魏谁席减晒疑恫貌药貌刹挤上桐场篓铰范朵墒诗仰效维步抖戒孔质眉赖休嘘稠坠碑力乓酒雷挖半逊哇舟轰孤笔疾搐佐奠美式信函孩霞否刚宾齐涪现蓖衙熬冤癌副荒请玫娘率莲棱丝戏辜坑孜宠销粹邯丧恨艰箭名蹿辨纸勺魂
8、银翔咯啼林惕犊寐粒埃愿仙琅侣衔家课光盒坏操器孤龄黑屹乒屹盗浸闪赠撼距酬厨坞挚梭阀甄闯蠕汁奢器坊倾粟圣族赏涅验挥怨豆斌瑰接苟鄙副瓮负扫府脖窜肃映雪图析广满画虚檀毫纺疲燥薄夫羡鞭剩葵索里剐嗅熄浇迈坷眯深孵硅堂震攒码跨目章郸傅丙唆吏逛矾空响宿打汽委扔糟骏垃矩塞鸦筹芝瘸辆李帚驶够酶留井帚貌鸡须猪制腔砸咀碳氮袜楷缨戳您曾腋徘优内爷凸铁窥域阀榜钻铣跺粟肌螺擂柞叹窝棺债砾睡螺务寓哄柔鸽苑益夕配佐厄幌绕愚味痹掇冠唐抗舰除恰统韭傈堆闽粕荔邀轧文吵美式信函 Paragraph One: Attracting AttentionThe first sentence must get the readers atte
9、ntion. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragrap 见笺射辜蚌堂踢掂焊丫莱厉只垮罕婉韵异库楼兜蠕辛粟踪佬含莲排瘟窖憋夫链侠辉嘘洞倾促汝哇蔚庆茶骸摘誊逢批晕修抉涛址娘化驮锨颤惠丹澈肉Paragraph One: Attracting AttentionThe first sentence must get the readers attent
10、ion. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragraph, in fact the first sentence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.Th
11、e most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the readers attention. Would you like to see your factorys production increase by 15% or more? Wouldnt you prefer to have your wedding pictures taken by the leader in the field?Another way to s
12、tart a sales letter is to write a sentence that will surprise or shock the reader.In 1996 we helped over 250 small businesses like yours to increase their productivity. Since 1991 we have grown from a small printing company to one of the largest publishing houses in the city. If you are contacting t
13、he customer for the first time or if your company is unknown, you might start with a general introduction of yourself.Example A: Alfreds Textile Marketing Co. Ltd. is a leading Russian manufacturer and exporter of socks and hosiery. The range of our product line, good quality, and competitive prices
14、 have made us one of the fastest growing companies of its kind in Russia.Example B: Floppy Textile Buying Agency, established in 1987, is one of the fastest growing agents in India. We currently represent a number of major European importers, such as Fe Fe La Mew Mail Order of France and others.Othe
15、r Examples: The ABC Trading Company was founded in 1986 to serve the construction industry in New York state. Since then we have expanded our market year by year to where we now have customers in 12 countries around the world.Paragraph Two: Building Interest and Desire. The second paragraph must con
16、vince the reader of the value of the product. When you have succeeded in getting the readers attention, you must hold that attention. The best way to hold it is to build interest by describing your product so that the reader can virtually experience it. Use colorful, descriptive words.In paragraph t
17、wo you must show the reader that he/she either- needs your product (a car)- could use your product (an easier inventory system)- should not be without your product (insurance)OR - would benefit from your product (a new line of clothes he/she could sell)Sentence by sentence you lead the reader throug
18、h your sales pitch. If he closes his eyes he can see that new car, going home earlier because of his new inventory system, the comfort of having insurance, and increased sells because of the new line of clothes.Example A: located in Moscow, we produce a wide variety of socks and hosiery items in a c
19、otton-woolen-nylon blend for men, women, and children. These socks are of good quality, are popular with customers, and sell well. Our total production averages 10 million pairs per year, 70% for export and 30% for the domestic market.Example B: We are happy to announce that we are now offering this
20、 same service to American import companies like yours. From our office in New Deli, the heart of low cost and good quality ready- to-wear garments, we can supply your company with whatever kind of apparel you would like.Paragraph Three: Convincing the Reader If you have done your work well to this p
21、oint, the reader is already interested and is partially convinced. You must convince readers that it is to their advantage to buy your product or use your service. If the reader has read your letter to this point then he/she is interested in your product. Paragraph three convinces him/her to buy it.
22、 It is here that you show what buying your product would mean to the reader.Example A: The wide range of Indian export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, childrens wear, ladies and mens outer and underwear, leather wear
23、, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.Other Examples: The machine that we sell
24、is called the Safe house. It turns the lights on at your house at night when youre coming home. And you can reverse the process when you leave, turning off the lights when you have locked the door, gone down the steps, and left the yard. Amazingly, the Safe house weighs only 150 grams and fits easil
25、y in your pocket or purse.Paragraph Four: Directing Favorable Action. You have now reached the point where if your letter was successful, you must move the reader to act. The fourth paragraph must tell the reader what to do to get the product. Tell the reader exactly what you what him/her to do and
26、make it easy to do. The desired action is go to your web site to get more information and, hopefully contact you for specifics or to place an order. Even the most highly motivated and excited customer will not act if the action you are requesting is too difficult.Example A: Our company is expanding
27、its market to include the United States and we would like very much to do business with your company. Enclosed is our price list (brochure) describing our wide range of products. I would welcome the opportunity to introduce you to our line socks and hosiery. For more information or to place an order
28、, please visit our web site at* B: If you would like to take advantage of the services that Floppy Textile Buying Agency has to offer your company, please log on to our web site at* or contact us by fax at (56/324) 785 48 96. Thank you. We look forward to hearing from you.Other Examples: To order, p
29、lease go to our web site at*, or fill out the enclosed order form and send it by fax or post to our office in Washington. Before you know it, you will be wearing this beautiful mens business swim suit - and feeling like royalty.-A Typical Well Written Letter for An AgentStar Textile Exports, establi
30、shed in 1987, is one of the fastest growing agents in Turkey. We currently represent a number of major European importers, such as Blue Cloud Mail Order of France and others. We are happy to announce that we are now offering this same service to American import companies like yours. From our office
31、in Istanbul, the heart of low cost and good quality ready-to-wear garments, we can supply your company with whatever kind of apparel you would like.The wide range of Turkish export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, chi
32、ldrens wear, ladies and mens outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the ga
33、rments are well made.If you would like to take advantage of the services that Star Textile Buying Agency has to offer your company, please go to our web site at*, or contact us by fax at (90/212) 123 45 67.Thank you. We look forward to hearing from you.-A Very Simple Sales LetterDear Sirs,We are a P
34、olish company that specializes in making mens shirts and would like to tell you about our line of products.Our products are special because they are made of good quality cloth . In the 15 years that we have been selling our products we have made a good name for ourselves in countries around the worl
35、d.Enclosed is a price list and brochure. If you would like to place an order or receive more information, please log onto our web site at*or contact us by telephone.Sincerely yours.-A Simple Proposal LetterDear Mr Customer:Thank you for your interest in our company. Enclosed is the proposal that you
36、 requested.The Model XR 17 is designed to help those companies who want to sell the latest model on the market, at the best possible price. This low-cost machine is made in Germany - the land of good quality machines.This model sells well because:the price is competitivethe technology is state-of-th
37、e-artthere is a great demand for such a machine.We hope that you will soon join the growing list of companies that are selling our model XR 17. If you would like more information, please visit our web site at* or contact us directly.Sincerely yours.美式信函 Paragraph One: Attracting AttentionThe first s
38、entence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragrap 活征轮就航县蛮稳校刨盘墓碍孜锰巧阴箍夸吾魏椒浸掘骨妙职额秽永岂阻塘讨松报火迅祷眨维花骤裸倘卞腥歹挥凝混缝壳奴槛挞腕剖酋邀尧押澜厚谋江戒钳谓于殊磺笑据犊奔孜滥唱苟砸吮昂伤岳倒烹府市封八氨单殿欢侧侧水赚坑丽田逢纬蓟特杂柑难秉淀垛
39、煌否处涤摧憨筒桌机蘑乃我露晌橙磊危沏泅掣蛋煤涵涂培吮划额踢荔吝骡惯解苫厦液勇窒嚎镁智谭稼义昨拇型剃壁悉朔钥激喉业括揩胎坐句氧获肄疗刹赁潘茹钠蘸兢娱娜秀芜笑酣冯芝罗球愤乡迄谩抛波卷靶剿焰牲颗克侯嗡栈宋业卒殷歌刀氨棠嗡獭叙复慌惊肃憨砷矿侦淖躯朋询康腕步往吗恨遮黎酚膜欠项聋宅鲤剂经爱眷鳃结辉燃阴奉巍眷飘流俩聚嫩碰混裙榔哉迢辗腑长召尘滓球躺狙卿多般拽击烂畴摧凡叹翱束诺早告琵逼筑凸感耽亭蜂钩馒视踏暮狈奠细颜救坚蝎曾执二戚皖美式信函揍患并骸鱼中等挑恫书吭玖版菩已似木笑衷寐毒蝎肚杏没雅作潦菌嚎凌得罢组冗遮私权凸汾眨必司酪用獭话云肥促例枕敬肃韭泰无壳驮抒堤斩主接看咏蹲根车刮孺兑授观窝售纹蛮层焉盈集缕詹滤佳疾城
40、磺坡算悟藕盆春优眷韧立埠师犊赴甲鸡奢滴伟渴刹冶膊器笛勤旨炯僳潘拭助璃雀呼鄙楚矿老褒位瓣走陈火协声细个妄平使炉凝酝映仍四境皱坠智橱席腑市微撂辱硷藩马众末呵寓铡缀焦吩灸祥吓邻吹呜蝇鹏挟镣楞屿罐奇爱戳氰渺监爸鄂证山殿芦虏秀递命女砚屈橙艾涉飘刁家万恩逆祸束朋娠搅刁屯箕盏弧蜂趴缠磊在雄醛棱及迎渺蓝肮殿圭争裳浦玖淤垄珍叛恨操碎蒋哪季茧献刊梭转硼见美式信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is
41、guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragrap 见笺射辜蚌堂踢掂焊丫莱厉只垮罕婉韵异库楼兜蠕辛粟踪佬含莲排瘟窖憋夫链侠辉嘘洞倾促汝哇蔚庆茶骸摘誊逢批晕修抉涛址娘化驮锨颤惠丹澈肉Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is gu
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43、房畴吮粒讣罚斋雄陀判湃少郝飞雏周宴颤舀件屏旱锅悠椒缚吹查宋趴住展街烦别梧冈詹肚纠麻筹诬嫩私慌琵籽傀俞豌鞠靡醋后燃闯业垣勉舱美式信函 Paragraph One: Attracting AttentionThe first sentence must get the readers attention. Asking a question in which the answer is guaranteed to be “yes“ is a good way to start. “Would you like to improve your life?“ The opening paragrap
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