1、What did you watch just now?,Advertisements (ads),What do they persuade people to do?,Support the fight against AIDS,Advertisements,Unit 4 Reading,learning aims,1 to learn some basic knowledgeabout ads 2 How to read expository writing,Step One Lead in,Start Ahead.,Sales for computers.,Taking drugs m
2、eans committing suicide slowly.,Try to divide them into two parts.,Ads for public issuesAds for sales,Project Hope,Say No to drugs,shampoo,computer,public service advertisements,commercial advertisements,Step Two Reading strategy,1 What is expository writing?Expository writing is meant to introduce
3、you basic information on a topic.2 What kind of format does it usually follow?It usually follows the same basic format: introduction of subject, supporting details, conclusion,Discuss the structure of the text,Para1,Para2-5,Para6,Step Three Fast reading,1) What do advertisements encourage people to
4、do?2) What does PSAs stand for?3) What are PSAs meant to do?,To buy a product or service or believe in an idea. zxxk,Public service advertisements.,To educate people about health, safety or any other issue which affects public welfare.,Step Four Reading for details,Task 1 Detailed-reading,1 Where ar
5、e the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?,They are most commonly found in newspapers andmagazines, on billboards, the Internet, radio and TV.,A commercial advertisement is one which someonehad paid for to promote a product or servic
6、e, while aPSA is often placed for free, and is intended to educate people about issues which affect public welfare.,3 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?,Because although the ads do not lie, they do nottell
7、you the complete truth.,In 1996.,1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad
8、warning people against smoking is an example of a PSA.,not only,Not all,PSAs,T / F,Task 2,What are their similarities and differences?,persuasive exciting billboards Internet promote educate expense,Task 3 Task readingFill in the blanks with right words,billboards newspapers magazines the internet r
9、adiozx.xk television,persuasive,exciting,to _ a product or service,to educate people about health, safety or any other issue which affects public welfare,promote,“Bright-Teeth fights bad breath!”,“You are proud of your cooking,so shouldnt you buy the very freshest food?”,“Yes to life, no to drugs”,“
10、Knowledge changes life”,“Project Hope schoolingevery child”,“Smoking is committing a suicide slowly”,Examples,Step Five Consolidation,1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _,A. to sell a product or service at
11、a higher price B. to sell a product or service for free C. to help sell a product or service or make it more popularzx,x,k,2.What does the advertiser mean by saying “You are proud of your cooking, so shouldnt you buy the very freshest food?”,Since you are good at cooking, you neednt buy the very fre
12、shest food. B. Because you are a nice cook, the very freshest food is your favorite choices. C. If you are satisfied with your cooking, you shouldnt buy the very freshest food.,3.Which of the following advertisements is different from the others?,A. Bright-Teeth fights bad breath B. Project Hope sch
13、ooling every child C. Knowledge changes life,4. What is the authors attitude towards ads?,A. All ads tell the complete truth and we should believe them. B. ads dont tell the truth and we mustnt believe them C. Some ads offer inaccurate information and we should be careful about them.,Step Six Have a Discussion,Step Seven Summary,What have you learnt about ads in this passage?,1 Finish the article on Page 95. 2 List the difficult language points on your notebook.,Step Eight Homework,Thank you for joining us! Goodbye!,
