1、Business writing,Written business communication,. Teaching Objectives,Let the students have a good understanding of business writing specifications and requirements.Enable the students to enumerate the major steps of writhing process.,. Teaching Difficulties,1. The definition of some major terms and
2、 concepts related to business writing. EG: Expressive writingCommunicative writingBusiness writing 2. Some techniques that are useful to solve possible writing problems.,. Teaching Content,（1）The importance of business writing (page2) 1. cost of poor communication Difficult to read; Waste the reader
3、s time; May not produce the desired result,. Teaching Content,（1）The importance of business writing 2. benefits of good communication Save time; Increase confidence; Increase efficiency and effectiveness; Build goodwill,. Teaching Content,(2) Art of writing 1. Purpose of the writerexpressive writing
4、communicative writing,. Teaching Content,(2) Art of writing 1. Purpose of the writerexpressive writingPersonal, informal, employed to encourage the comprehension and reflection on the part of the writer.Primarily about thinking and learning.,. Teaching Content,(2) Art of writing 1. Purpose of the wr
5、itercommunicative writing analytic, formal, impersonal aim: to inform or persuade a reader application of methods: persuading & informingThink: how to persuade your reader? There are several steps (page 4) look at it and retell it.,. Teaching Content,(2) Art of writing 2. Style & Manner of writingcl
6、arity (clear)plain styleconcisionrhetoric,. Teaching Content,(2) Art of writing 2. Style herky-jerky jumps of view and time,. Teaching Content,(2) Art of writing 2. Style & Manner of writing plain style (common) 平实the simplest style is the most beautiful.to develop a baseline style of short words, a
7、ctive verbs, and relatively simple sentences convey clear actions,. Teaching Content,(2) Art of writing 2. Style & Manner of writing concision 简洁 (page 5) action-oriented subject-verb constructions that match syntax with logic what can we do to write concision composition?Produce wordy early drafts
8、work through several stages of revision to find and eliminate all the flab,. Teaching Content,(2) Art of writing 2. Style & Manner of writing rhetoric修辞 By means of stylistic and structural techniques. Even simplicity is a rhetorical choice.,. Teaching Content,(2) Art of writing 3.The duty of all lo
9、vers of writing (page 5) Two most important things: truth to the fact; a good spirit in the treatment （moral， ethic )注意：中西方价值观与伦理观存在差异,. Teaching Content,(3) Business writing process 1. Planning 计划 2. Researching 调查 3. Organizing 组织 4. Composing 成文 5. Revising 修改 6. editing and proofreading 编辑和校对 7.
10、Writing checklist 写清单,. Teaching Assignments,Keys to In-class Exercise1T 2F 3T 4T 5T 6F 7T 8F 9T 10F 11F 12T 13F 14T 15T 16T 17T 18F 19T 20T,. Teaching Assignments,Keys to After-class Exercise Expressive writing Expressive writing is mainly concerned with academic learning. It is personal and inform
11、al, employed to encourage comprehension and reflection on the part of the writer. Open-ended and creative, expressive writing is a good way to start learning about a topic. The process of writing a restless cycle of inquiry, composition, and revision pushes students and learners toward the true goal
12、s of higher education: critical thinking, creativity, analysis, synthesis, and informed judgment. In this view, then, writing is primarily about thinking and learning, not showing off what you already know. If a writing task teaches you nothing, assignment has been a failure.,. Teaching Assignments,
13、Keys to After-class ExerciseCommunicative writing By contrast, communicative writing is analytic, formal and more or less impersonal. It presupposes that the writer already has considerable knowledge and understanding of the topic, and is writing to inform or to persuade a reader. It demands adheren
14、ce to established conventions of tone, voice, diction, evidence, and citation; these conventions will vary according to discipline and type (e.g. memo, E-mail, business report, plan, and proposal, lab report, history paper, legal brief). Writers communicate their thoughts to others in writing via pr
15、oper application of methods of Persuading and Informing.,. Teaching Assignments,Keys to After-class Exercise Business According to the lexical definitions, the term of business covers operations of all organizations, not just confined to the commercial organizations. Every organization or every busi
16、ness transaction (or dealing) requires communication a phone call, meeting, letter, memo, oral presentation, formal report, contract, complaint or claim and the success of the business dealings depends on the effectiveness of the oral and written communications. One of the clichs in business is that
17、 nothing happens until somebody sells something. Communication is central in business because it is central in life: it establishes relationships, and makes human organization possible.,. Teaching Assignments,Keys to After-class ExerciseBusiness writing It goes without saying that “business” covers
18、an extremely broad spectrum of entities and activities, and you probably also aware, at least intuitively, that “business writing” covers an equally broad spectrum of organizations and business activities. Therefore, when we talk about “business writing,” were talking about a great many different th
19、ings. In other word, nobody reads business documents or writings for pleasure. Business writing differs from other writings in the following features:Purposeful It solves problems, conveys information, calls for actions, records events and so on;Transactional (result-oriented) Each writing or docume
20、nt must accomplish one specific task. If not, the writing is meaningless;Reader-oriented - It focuses on the receiver, not the sender;Dynamic Business writers are writing in the dynamic and changing business environments; andEconomical Time is money, and resources are limited. We must make full use
21、of them, including time.,. Teaching Assignments,Keys to After-class ExerciseWriting process The writing process consists of series of steps (of planning, research, organization, composition, revision, editing & proofreading) carried out to complete a writing job in a definite order. It provides a framework to learn about business writing. Since writing is a recursive rather than linear business activities, it compels us to realize that writing is an ongoing, dynamic process. Indeed, a piece of writing is never really finished its merely delivered to a deadline.,
