1、1BEC 课堂笔记Unit 1work towards a common objective 朝同一个目标共同努力share information 共享信息different point of view 不同的观点(be) under pressure 有压力toiletries 化妆品厂，清洁、化妆用品公司major brand 主导品牌sales department 销售部门sales staff 销售人员company culture 公司文化expatriate 旅居海外的management consultant 管理顾问managerial skills 管理技能creativ
2、e thinking 创新技能team building 团队建设effective management style 有效的管理方式a survival course 生存技巧培训课程food and accommodation 食宿profile 简介，小传，概况simulation 模拟训练marketing mania 营销激情go for profit 追求利润behind schedule 进度落后计划stick to the schedule 严格按照计划进行co-operative 齐心协力的have communication problems 交流有困难attach imp
3、ortance to team building 重视团队建设develop team work 开拓团队协作an effective team 精锐的团队a high-performance unit 高效的团队exchange of views 交流看法emphasize team spirit 强调团队精神share the same value 具有相同的价值观collective efforts 共同的努力international communication 国际交流official language 官方语言 language skills 语言技能exceed 超越over-e
4、stimate 过高地估计manageable 便于管理understate 轻描淡写culture-specific 某一文化所特有的work environment 工作环境the business world 商界seminar 研讨会management 管理人员follow-up evaluation 后续评估supplier 供应商department training budget 部门培训预算deadline 最终期限voice mail 语音信息answering machine 录音电话 （英国英语用 answer phone）half-year sales report
5、半年度销售报告complimentary ticket 免费赠送的票native speaker 操本族语言的人time schedule/ 时间安排表Ericsson 全名为 Ericsson Telecommunications瑞典爱立信电讯公司Stockholm 斯德哥尔摩（瑞典首都）Helsinki 赫尔辛基 （芬兰首都）Scandinavian 斯堪的纳维亚（北欧地区，包括挪威，瑞典，丹麦，冰岛等国家）Copenhagen 哥本哈根（丹麦首都）Danish Telecommunications Trade Fair 丹麦电子通信交易会口语练习What makes a good tea
6、m?1. the members work towards a common objective2. they discuss roles and allocate them to team members3. they co-operate fully with each other4. they help individuals develop within the team5. the members trust each other6. everyone makes an equal contribution to the team7. the members share inform
7、ation effectively within the team8. they listen to different points of view9. they talk openly and honestly within the team210. when people are under pressure, others offer help.Do you work in a good team? Explain why/why not?Unit 2customer satisfaction form 顾客满意调查问卷complete the form 完成表格questionnai
8、re 调查问卷criteria 标准atmosphere 情调attentiveness 周到value for money 物有所值objective 目标enhance 提高mezzanine 中层楼（指介于一层和二层之间）reasonable prices 合理的价格interior design 室内装修group dining 团体用餐group menu 团体用餐菜单 catering requirement 用餐要求tour groups 旅游团birthday party 生日会corporate events 公司社交活动wine tasting 品酒会company pre
9、sentation 公司业务报告会business trip 商务旅行salad 色拉steak 牛排corporate hospitality 商务接待，企业社交tip 技巧，窍门，忠告to be in need of 需要business objectives 商务目标social setting 社交场合training consultants 培训咨询corporate events 商务活动a social event 社交活动accommodation 住处poor timing 时间不当sales figure 销售数字the recipe for success 成功秘诀est
10、ablish/build a good business relationship 建立良好的商务关系trade fair 贸易会fashion sportswear 运动时装teenage 少年production methods 生产方式head office 总部design team 设计小组marketing and sales directors 营销和销售部门的主管in due time 经过一段时间，到适当的时候A round of golf 一场高尔夫球A sightseeing tour of the city 城市观光游A visit to a sports event
11、观看体育赛事A shopping trip 购物游fact-finding mission 情况考察offer your company a substantial contract 为您的公司提供一份客观的合同to place an order with 向 定购a valued customer 有价值的客户finalise one or two small details concerning 对与有关的一两个详细情况做出最后决定。a manufacturer of fashion sportswear 时装运动服生产商a two-day stopover 为期两天的中途停留Work i
12、n pairs. Use the criteria above to ask your partner questions about the last restaurant he/she went to.根据以上表格中所列出来的各项标准，向你的搭档询问她上次去过的酒店的有关情况。参考词汇和表达：Could you tell me (something) about？你是否能告诉我？Could you say something about？您是否能谈谈？How is the？怎么样？What is like? 怎么样？What about ？怎么样？What do you think of
13、？对您怎么想？What is your impression of ？您对的印象如何？3How do you like the ？您认为怎样？Speaking. What are the advantages and disadvantages of mixing business with pleasure.把商务和娱乐结合的有利之处和不利之处是什么？build a good business relationship 建立良好的商务关系establish rapport with clients 与客户建立联系enhance mutual understanding 增进相互理解a mor
14、e colorful life 更为丰富多彩的生活work and play are one 工作与休息融为一体difficulty of swapping roles 角色交换的困难forget your role 忘记自己的角色too preoccupied with your work 对工作过于专心作文范文Dear Ms GoddardWith reference to your letter of November 13, I am writing to thank you for your kind invitation.I would be very pleased to acc
15、ept your invitation to visit Oxford and see Trackplus production facilities. I would also be interested in meeting your colleagues at Head Office, the design team in particular. I should also be delighted to accept your offer of arranging for me to see a play in the west end.Unfortunately, due to a
16、business trip abroad, I am unable to come to England at the end of November as you suggested. However, as I feel it is important that we meet before Christmas I would be grateful if you could tell me if the second week of December would be suitable for you?I look forward to hearing from you again.Yo
17、urs sincerely.Paolo Fellini.Unit 3Managing cash flow 管理现金流量cash flow 现金流向，现金流量，现金流动cash flow gap 现金流量差额case study 安例分析final payment 最后付款bar chart 柱形图total sales prices 总售价down payment 订金bill 要求支付的费用（动词）remainder 剩余物computer network 电脑网络系统early settlement discount 提前付款折扣labor cost 劳动力成本credit terms 信
18、用期限outstanding 剩余的outstanding balance 剩余金额order books 订货本a shortage of cash 现金短缺turnover 营业额average monthly turnover 平均月营业额financing cost 融资成本cash on delivery 货到付款credit term 信用期限margin 利润penalty 处罚inventory 库存Speaking What are typical inflows and outflows for your company?All the money which is com
19、ing into the company 流入公司的所有的资金Cash inflow from operations include 公司营运中流入的资金包括Income from sales 销售收入Receipts from debtors 债务人偿还的债务收入Receipts from minor revenues such as rent revenue 小额收入，比如租金All the money which is going out of the company 流出公司的所有资金cash outflow from operations include 公司营运中流出的资金包括ca
20、sh purchases 现金交易payments to creditors 先债务人偿还债务的支出4payments of expenses 公司费用开支wages for employees 雇员工资Improving cash flow 提高现金流量SpeakingWork in pairs. Look at these suggestions for improving Quick Computers cash flow. Choose the best five ideas. How would they benefit the company?读以下针对 Quick 公司现金流量问
21、题提出的建议，选出 5 个最好的建议。说说它们对公司的益处。Ask customers for cash on deliveryReduce credit terms from 30 to 20 daysAdd penalty charges fro late paymentPay suppliers after 30 days, not 10Reduce inventory to a minimumFind cheaper suppliersPay staff monthlyCut the staff wage billIncrease pricesIncrease sales参考词汇和表达
22、improve business performance through cash flow planning 通过资金流量来改善公司业绩bill as soon as work bas been done or order fulfilled 工作完成后或按订单发货后马上要求对方付款bill promptly so that you can have the cash available to cover the payments 及时要求对方付款您就有资金来支付自己需要的支出adding penalty charges for late payment urges clients to p
23、ay promptly对拖欠付款的增收罚款促使客户及时付款reduce the amount/time of credit given to customers 减少向客提供的赊帐数量，缩短信用周期。Increase sales(particularly those involving cash payments) helps to solve the capital problem 提高销售量（特别是含有现金支付的销售量）有利于解决资金问题Monitor the payment performance of customers 监控顾客的付款表现Weed out these slow pay
24、s/no pays 淘汰那些拖欠付款或不付款的顾客Become more selective when granting credit is good for the businesss cash flow, too 提供赊帐时对客户进行更严格的筛选对公司的现金流量也有好处Trimming your inventory is also a good way to avoid cash-flow problems 减少存货也是避免现金流量问题的好办法。Placing an order 发出订单词汇准备place an order 发出订单cancel an order 取消订单confirm a
25、n order 确认订单supplier 供应商mail order company 邮购公司headquarters （公司）总部catalogue 商品目录单summer collection 夏季时装采购summer catalogue 夏季时装商品目录recommendation 推荐信item 产品in standard length 标准长度article 商品measurements charts 尺寸图knitted skirts 针织袜子vendor 销售商人quantity 数量standandise 使符合标准asap 尽快Otto 奥托邮购公司（德国最大的邮购公司）Ha
26、mburg 汉堡SpeakingOtto, the Hambrug-based mail order company, has suppliers all over the world. What qualities do you think Otto looks for in its suppliers?总部设在汉堡的奥托邮购公司，在世界各地都有供应商，您认为奥托公司要求供应商具有那些品质。参考词汇和表达reliable supplier 可靠的供应商5possess basic qualities of honesty, integrity, accountability, and dep
27、endability. 具有诚实，正直，责任心以及可靠等基本品德。Provide good quality merchandise 提供品质优良的商品Goods of consistent quality 质量稳定的商品Have flexibility toward new/additional requirements 对新的/额外的需求有灵活性Courtesy and co-operation are also important 礼貌和合作也很重要Can provide a quality product or service 能够提供高质量的产品或服务。Timely delivery
28、及时送货Operate in just-in-time delivery policy 依照准时送货的方针运营Attractive price 有吸引力的价格Competitive price 有竞争力的价格Writing：How could you improve Antonellas fax? Make notes under the following headings.怎样修改安东尼拉的传真？根据下列的要点进行说明。Layout (格式) accuracy （准确性）Clarity(行文清晰性)Paragraphs （段落安排） sentences （句子）Connectors （连接
29、词）Write a clearer version of Antonellas fax.Dear KorinnaRe: order for Faci (314739) and Cristi(315227) skirtsThank you for your fax concerning the above skirts.I discussed the problems regarding the two skirts with Mr Hubner during his trip to Italy.The skirt made by Faci has a slit at the bottom, w
30、hich might make it difficult if the customer wanted to change the length of the skirt. We therefore agreed that the vendor would have to supply the skirt in two different lengths.Mr Hubner thought it might be better to leave the two different lengths of the Cristic skirt. The skirt has special knitt
31、ing technique; as a result, it might be difficult if the customer wanted to shorten it.When Mr Hubner left Italy, I thought we had sorted the problems out. I was therefore surprised by you fax cancelling the other sizes.Please le me know if you definitely want to cancel the other length skirts. As f
32、or reducing the total quantity, I will wait for confirmation of the information about lengths before I contact the vendors.Thanks and best regards.Discussing changes. 谈论改变要点解释：1. So thats Cristi and Faci in standard length only. 那么克里斯蒂和法西公司的裙子都只要标准长度规格的货。2. I thought Id wait until we knew what was h
33、appening about the lengths.我原打算弄清了裙子的长度后再3 And is it still 400 pieces of each?每个品种是否还要 400 件？1. starting the reason for calling 2Confirming information 3. Requesting action1. Promising action2. Thanking3. Referring to future contact答案解释：1 Im ringing about2 We definitely want/ So thats 我们确定需要3 Do you
34、 think you could 您是否能购4 Ill call them我会打电话给他们的5 Thanks for 感谢您6 Ill fax you/ I will speak to you later 我会给你发传真的How would these functions be expressed in a formal letter?这些功能在信函中应该怎样表达？1I would like to ( inform you / request 6etc.) 我想（告诉您/请求您）2I m writing to confirm that 我写信是要确认3Please could you ？/ I
35、 would be grateful if you could 您是否能4i will/shall我将（在口语中用缩略形式 Ill ，但在书面中用正式的 I shall5. Thank you for/I am very grateful for 感谢您6I look forward to( hearing from you/seeing you etc )期盼。Confirming changes 确认更改WritingWriting a 40-50 word reply to Antonella:telling he no to change the charts. 告诉她不要更改尺寸图c
36、onfirming that all knitted skirts will be in standard length. 确认所有针织裙子都必须是标准长度的。suggesting a delivery date for the finished order. 对运送订单成品的日期作出建议。Dear AntonellaThank you for your fax. In answer to your queries, I can confirm that the measurements charts do not need changing and all knitted skirts wi
37、ll now be produced in a standard length. We would like to propose a delivery date of 30 June. Does that suite you?Best regards.KorinnaUnit 4Selling points 卖点词汇准备：selling point 卖点（吸引顾客的）environmental-friendliness 对环境无害的user-friendliness 用户使用方便的a computer superstore 电脑超市kitchen appliances 厨房用具mobile p
38、hone 手机competitive advantage 竞争优势diversify 多元化own-label clothing 自己品牌的服装shopping habits 购物习惯basic requirements 连锁超市industry analyst 行业分析家cut-price 讲价销售的retail food market 食品零售市场saturate 使饱和personal loan 个人贷款mortgage 住房按揭savings account 储蓄帐户margin 利差，赚头boost profits 提高利润publicity 招引公众注意的brand consult
39、ants 品牌顾问公司estate agent 房地产商bonus points 积分loyalty scheme 忠实（顾客）奖励计划brand loyalty 品牌忠诚air miles 里程奖voucher 优惠奖券banking sector 银行业target customer 销售对象credit card 信用卡interest rate 利率direct mail 直接邮寄广告推销法public relations 公共关系retailer 销售商retail group 零售集团customer-focused 以顾客为中心的incentive 刺激参考词汇和表达a bran
40、d represents a certain culture 一个品牌代表一种文化be attracted by the quality brand image 被优质的品牌形象所吸引the brand name carries high credibility 民派具有很高的可信度brand leader 畅销品牌have a strong sense of brand loyalty 具有强烈的品牌信任感reasonable price 合理的价格good after-sales service 良好的售后服务have confidence in the reliability of th
41、e product 信赖产品的可靠性good quality 良好的质量7consistent quality 稳定的质量user-friendly design 方便用户的使用设计Brandstretching 品牌延伸Sainsburys Bank 塞恩斯伯里超市银行Speaking: What would be the advantages and disadvantage of buying all of these financial products from the same providers?如果从同一个供应商那购买这些金融产品，有什么不利和有利之处参考词汇和表达conven
42、ience/convenient 方便get discount through loyalty vouchers 通过忠实奖券获得优惠have trust in the reliability of the brand name 对名牌可信度的信任have confidence in the good qualitygood service 良好的服务not necessarily the best deal in every case 并非每个项业务都是最好的over-reliance on one company if anything goes wrong 如果出现差错，过分依赖一家公司
43、do not put all your eggs into one basket. 不要把所有的鸡蛋都放在同一只篮子里reduce the risk 减少风险要点解释1 So ,the vast majority of marketing is either in-store or through direct mail. 绝大部分营销是商店里边进行的。或者通过向顾客直接寄邮件的方式来完成。2 Weve bought very little advertising space, but we do also use public relations as a marketing tool.我们
44、购买的广告版面很少，但是我们也把公共关系作为营销的手段。3 And how does a new bank like Sainsburys succeed in attracting people away from the High Street Banks? 塞恩斯伯里开办的银行是怎样把人们从传统的银行中吸引过来的？这里的 High Street 是英国英语，指市镇商业区的大街。The high street banks 是指传统的银行。4 Quite simple by offering value for money and excellent customer service sta
45、ndards. 很简单，通过提高资金效益以及提供优质的客户服务方法。这里的 value for money 是指物有所值的程度。5 Our key operation advantage is that, as a telephone-only operation, Sainsburys bank doesnt have the high over-heads that a branch network does. 我们的运作优势是：作为只通过电话运作的业务，塞恩斯伯里银行没有一般银行网点所要支付的管理费用.overheads 指企业的日常开支，包括工资，租金，设备，内部装饰以及缴税等的花销，
46、费用。6 Sainsburys experience in retailing means that its bank can apply a retailers customer-focused mentality to the financial services sector. 塞恩斯伯里在零售业的经验意味着它所属的银行能把零售商的以顾客为中心的理念引入金融服务这一行业。7 We firmly believe that our commitment to our customer will prevent brand damage. 我们坚信我们对顾客的承诺会防止对品牌的损害。8 Who
47、 could have imagined, back in t 1869, that a small family dairy would grow into a major retail group operating over 800 stores?谁可以想象，早在 1869 年的一个小小的销售奶制品的家庭店铺，会发展成一个拥有800 多家连锁店的大型集团。What is public relations ？什么叫公共关系？The benefits of good PR 良好公共关系的益处词汇准备public image 公众形象advertising campaign 广告宣传活动com
48、pany values 公司价值观dealership 商品经销特许权，特许经销商point-of-sale 销售网点showroom 展示厅manufacturing plant 制造厂image 形象8company image 公司形象up-to-date 现代的survey 调查product launch 产品发布press coverage 报界对的报道customer satisfaction survey 顾客满意程度调查motoring magazine 汽车杂志display 陈列品venue 地点invitation 邀请函freelance journalist 自由撰
49、稿人information packs 资料袋advance preparation 预先准备senior executive 高级主管itinerary 路线，旅程brief 简介management staff 管理人员. listening : Eilish Oshea, Public Relations Manager at Skoda UK, talks about her job. Before you listen, decide whether the following are the responsibility of the PR or Marketing Department at Skoda.斯柯达英国公司的公关经理艾丽茜欧希谈论她的工作。听之前，先判断下列各项在斯柯达英国公司是属于公共关系部还是销售部的职责。Communication with the press 与报界沟通Research into the publics needs 研究公众的需求Development of the companys reputation
