1、2002/12/20,1,龟 兔 赛 跑 另 一 章,作者：龟毛的乌龟 校稿：有三栋房子的兔子 排版：有孙子的母鸡,2002/12/20,2,Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race.从前，有一支乌龟和一支兔子在互相爭辩谁跑得快。他们決定來一场比赛分高下，选定了路线，就此起跑。,2002/12
2、/20,3,The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race.兔子帶头冲出，奔驰了一阵子，眼看它已遥遥领先乌龟，心想，它可以在树下坐一会兒，放松一下，然后再继续比赛。,2002/12/20,4,He sat under the tree and soon fell asleep.
3、 The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.兔子很快地在树下就睡着了，而一路上笨手笨腳走來的乌龟则超越过它，不一会兒完成比赛 ，成为货真价实的冠军。,2002/12/20,5,The hare woke up and realised that hed lost the race. The moral of the story is that slow and steady wins the race.等兔子一觉醒來，才发觉它输了。这个故事
4、給我们的启示是：缓慢且持续的人会赢得比赛。,6,核心战略愿景（举例）,华为: 华为的追求是在电子信息领域实现顾客的梦想，并依靠点点滴滴、锲而不舍的艰苦追求，使我们成为世界级领先企业。为了使华为成为世界一流的设备供应商，我们将永不进入信息服务业。通过无依赖的市场压力传递，使内部机制永远处于激活状态。,迈瑞：使命：向全球提供最优性能价格比的医疗设备和服务，为人类的健康作出卓越贡献。愿景：成长为世界级优秀的医疗设备供应商，使迈瑞成为人类生活链中不可或缺的一环，为客户，员工，股东，社会创造价值。,Apple（1996）: Apple will be a leader in providing simp
5、le、powerful、high-quality information products & service for people who create、communication and learn.,1.遵守有关设备维修保养制度的规定； 2.自觉遵守安全生产规章制度和劳动纪律，不违章作业，并随时制止他人违章作业的行为； 3.爱护和正确使用机器设备、工具，正确佩戴防护用品； 4.关心安全生产情况，向有关领导或部门提出合理化建议； 5.发现事故隐患和不安全因素要及时向组织或有关部门汇报； 6.发生工伤事故，要及时抢救伤员、保护现场，报告领导，并协助调查工作； 7.努力学习和掌握安全知识和技能
6、、熟练掌握本工种操作程序和安全操作规程； 8.积极参加各种安全活动，牢固树立“安全第一”思想和自我保护意识； 9.有权拒绝违章指挥和强令冒险作业，对个人安全生产负责。,六、员工在安全生产方面的权利和义务：,权利： 1.享受工伤保险和伤亡赔偿权 2.危险因素和应急措施的知情权 3.安全管理的批评检控权 4.拒绝违章指挥、强令冒险作业权 5.紧急情况下的停止作业和紧急撤离权,义务： 1.遵章守规，服从管理的义务 2.佩戴和使用劳动防护用品的义务 3.接受培训，掌握安全生产技能的义务 4.发现事故隐患及时报告的义务,9,1、整理与判断：SWOT和定位,1-1 SW和OT分析,一个会为自己明确定位并持
7、续强化、追求观众心理认知的演员是聪明的。葛优在甲方乙方和天下无贼中成功地塑造了冷幽默的代表形象，而夜宴的笑场给了他形象错位的反面证明。企业的运作定位同样如此。有些行业利润大，有些行业利润小。就是在同一行业内，企业在行业链条上所处的位置不同，利润也不一样。企业需要进行全面分析，重新定位客户、竞争者和自己。,2002/12/20,10,This is the version of the story that weve all grown up with.这是从小伴随我们长大的龟兔赛跑故事的版本。,2002/12/20,11,But then recently, someone told me a
8、 more interesting version of this story. It continues.但最近有人告訴了我一个更有趣的版本。故事这么连续下去。,2002/12/20,12,The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realised that hed lost the race only because he had been overconfident, careless and lax. 兔子当然因输了比赛
9、而倍感失望，为此他做了些缺失预防工作（根本原因解析）。它很清楚，失败是因它太有信心，大意，以及散漫。,2002/12/20,13,If he had not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed.如果它不要自认一切都是理所当然的，乌龟是不可能打败它的。因此，它单挑乌龟再來另一场比赛，而乌龟也同意。,2002/12/20,14,This time, t
10、he hare went all out and ran without stopping from start to finish. He won by several miles.这次，兔子全力以赴，从头到尾，一口气跑完，领先乌龟好几公里。,2002/12/20,15,The moral of the story？ Fast and consistent will always beat the slow and steady. 这故事的有什么启示？动作快且前后一致的人将可胜过缓慢且持续的人。,2002/12/20,16,If you have two people in your org
11、anisation, one slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organisational ladder faster than the slow, methodical chap. 如果在你的工作单位有兩个人，一个缓慢，按部就班，且可靠，另一个则是动作快，且办事还算牢靠，那么动作快且牢靠的人会在组织中一直往上爬，升迁的速度比那缓慢且按部就班办事的
12、人快。,2002/12/20,17,Its good to be slow and steady; but its better to be fast and reliable.缓慢且持续固然很好，但动作快且牢靠则更胜一筹。,2002/12/20,18,But the story doesnt end here. The tortoise did some thinking this time, and realised that theres no way he can beat the hare in a race the way it was currently formatted. 这
13、故事还沒完沒了。这下轮到乌龟要好好检讨，它很清楚，照目前的比赛方法，它不可能击败兔子。,2002/12/20,19,He thought for a while, and then challenged the hare to another race, but on a slightly different route.它想了一会兒，然后单挑兔子再來另一场比赛，但是是在另一条稍许不同的路线上。,2002/12/20,20,The hare agreed. They started off. In keeping with his self-made commitment to be cons
14、istently fast, the hare took off and ran at top speed until he came to a broad river. 兔子同意，然后兩者同時出发。为了确保自己立下的承诺从头到尾要一直快速前进，兔子飛驰而出，极速奔跑，直到碰到一条宽阔的河流。,2002/12/20,21,The finishing line was a couple of kilometers on the other side of the river.而比赛的终点就在几公里外的河对面。,2002/12/20,22,The hare sat there wondering
15、what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.兔子呆坐在那裡，一時不知怎么办。这时候，乌龟卻一路跚跚而來，撩入河裡，游到对岸，继续爬行，完成比赛。,2002/12/20,23,The moral of the story? First identify your core competency and then change the playing fie
16、ld to suit your core competency.这故事的有什么启示？首先，辩识出你的核心竞爭力，然后改变游戏场所以适应（发挥）你的核心竞爭力。,2002/12/20,24,In an organisation, if you are a good speaker, make sure you create opportunities to give presentations that enable the senior management to notice you.在你的工作单位，如果你是一个能言善道的人，一定要想法创造机会，好好表现自己，以便让层峰注意到你。,2002/
17、12/20,25,If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs. Working to your strengths will not only get you noticed but will also create opportunities for growth and advancement. 如果你的优势是从事分析工作，那么你一定要做一些研究，写一个报告，然后呈送上楼。依着自己的优势(专长)來工作，不僅会让上头的人注意到你
18、，也会创造成长和进步的机会。,2002/12/20,26,The story still hasnt ended.故事还沒結束。,2002/12/20,27,The hare and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could have been run much better.这下子，兔子和乌龟成了惺惺相惜的好朋友。它们一起检讨，兩个都很清楚，在上一次的比赛中，它们可以
19、表现得更好。,2002/12/20,28,So they decided to do the last race again, but to run as a team this time.所以，他们決定再赛一场，但这次是同队合作。,2002/12/20,29,They started off, and this time the hare carried the tortoise till the riverbank. There, the tortoise took over and swam across with the hare on his back.它们一起出发，这次可是兔子扛着
20、乌龟，直到河边。在那裡，乌龟接手，背着兔子过河。,2002/12/20,30,On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than theyd felt earlier.到了河对岸，兔子再次扛着乌龟，兩个一起抵达终点。比起前次，它们都感受到一种更大的成就感。,2002/12/20,31,The moral of the story? Its
21、 good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always perform below par because there will always be situations at which youll do poorly and someone else does well.,2002/12/20,32,这故事的有什
22、么启示？个人表现优异与拥有坚强的核心竞爭力固然不错，但除非你能在一个团队內（与別人）同心协力，並掌控彼此间的核心竞爭力，否则你的表现将永远在标准之下，因为总有一些狀況下，你是技不如人，而別人卻干得蛮好的。,2002/12/20,33,Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership.团队合作主要就是有关情境（权变）领导这档事，让具备处理某一情境能力（核心竞爭力）的人当家做主。,2
23、002/12/20,34,There are more lessons to be learnt from this story.从这故事，我们可以学到更多,2002/12/20,35,Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure.我们了解，在遭逢失败后，兔子和乌龟都沒有就此放弃。兔子決定更拼，並且投入更多的努力。,2002/12/20,36,The torto
24、ise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. 在尽了全力之后，乌龟则选择改变策略。在人的一生中，当失败临头時，有時我们需更加努力。,2002/12/20,37,Sometimes it is appropriate to change strategy and try something
25、different. And sometimes it is appropriate to do both.有時则需改变策略，尝试不同的抉择。有时候，兩者都要一起來。,2002/12/20,38,The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far better.兔子和乌龟也学到了最关键的一课。当我们不再与竞爭对手较力，而
26、开始逐鹿某一情境時，我们会表现得更好。,2002/12/20,39,When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cokes growth. 1980年代，当古茲维塔接掌可口可乐執行长時，他面对的是百事可乐的激烈竞争，可口可乐的市场成长正被它蚕食掉。,2002/12/20,40,His executives were Pepsi-focussed and intent o
27、n increasing market share 0.1 per cent a time. 古茲维塔手下的那些管理者，把焦点全灌注在百事可乐身上，一心一意只想着一次增长百分之零点一的市场佔有率。,2002/12/20,41,Goizueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.古茲维塔決定停止与百事可乐的竞爭，而改与百分之零点一的成长此一情境角逐。,2002/12/20,42,He asked his executive
28、s what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他問起美国人一天的平均液态食品消耗量为多少？答案是十四盎斯。可口可乐在其中有多少？答案是兩盎斯。古茲维塔说，可口可乐需要在那块市场做大佔有率。,2002/12/20,43,The competition wasnt Pepsi.
29、It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something.我们的竞爭对象不是百事可乐，要是佔掉市场剩余十二盎司的水、茶、咖啡、牛奶及果汁。当大家想要喝一点什么時，应该是去找可口可乐。,2002/12/20,44,To this end, Coke put up vending machines at every s
30、treet corner. Sales took a quantum jump and Pepsi has never quite caught up since.为达此目的，可口可乐在每一街头摆上販賣机会，销售量因此节节上升，百事可乐从此再也追赶不上。,2002/12/20,45,To sum up, the story of the hare and tortoise teaches us many things. Chief among them are that fast and consistent will always beat slow and steady; work to
31、your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and finally, compete against the situation. Not against a rival.,2002/12/20,46,结论：龟兔赛跑的故事启发我们良多。 最重要的是：动作快且前后一致的人总是胜过缓慢且持续的人；依着自己的优势(专长)來工作；結合所有的資源且团队合作的人，总是打败单打独鬥者；面对失败時，絕不轻言放弃；最后，与某一情境竞爭，而不是限定某对手。,
