1、Assignment specification (BA Program)英语专业必修课程作业要求 (专升本课程)Course: Practical Business Project DesignAssignment: 02 (Units 6-10)Assignment title: Data Collection/Appendices, Project Implementation, Discussion, Conclusion, Introduction, Abstracts, and the first draft of the whole paper重要声明：本课程的各阶段作业要求以网
2、院在平台上发布的作业要求为准，而不是根据教材中的作业要求完成作业。姓名： 周勋安 _ 学籍号： 071025150003 _ 年级： 07 春高起本 学习中心：深圳爱华 _ 辅导教师： 魏萍 Based on the project design you have completed in the previous stage, you are asked to implement your project and then compose the core parts of your BA degree paper in this assignment. Please refer to un
3、its 6-10 of Practical Business Project Design for guidance and support to this assignment. The information in brackets indicate the specific unit you can refer to. There are SIX parts in this assignment.Part One Data Collection/Appendices (Unit 6Activity 2)DIRECTIONS FOR STUDENTS:In your online cour
4、seware, two categories of forms/methods are introduced to collect primary data: Observation and logs Surveys and interviewsPlease present the types of forms you plan to use to collect data in this project, which are going to be attached as appendices in your BA degree paper. You should give a title
5、to each of the form, such as “Focus Group Discussion Outline”, “Training Evaluation Form” and “Questionnaire”. But first, please restate your project objective and hypothesis to which your tutor can refer while they evaluate the types of data you are going to collect.Project objective: _ Increasing
6、Customers Inquiry Rate by Promoting products on B2B Website at QBC Technology CO., LTD _Project hypothesis: _ It is hypothesized that if products are promoted on B2B website, the customers inquiry rate will be increased rapidly._Insert your description after the prompts in the space below.Form I:App
7、endix VI: Project LogDate 2012-3-19 MondayTask Brief staff on the project Person in Charge Mr.Wu(boss) Participant Sign in time Sign out time Notes1 Kevin Pm8:45 12:00 Engineer listed out purchased device2 Susan 8:48 12:00 Accouter monitored all cost.3 Joanna 8:50 12:00 Sales explained the project f
8、ramework and schedule.4 Merry 8:51 12:00 Sales expressed the matter and the proceeding during the searching work.5 Arlene 8:55 12:00 Sales expressed the matter and the proceeding during the searching work.Comments:The briefing started at 9:00 am as scheduled. All related persons representatives arri
9、ved on time. Boss Mr. Wu introduced the approach of project in about half an hour. Joanna explained the project framework and schedule in about an hour. Kevin listed the necessary devices about the objectives which have to be purchased. Susan will monitor and evaluate the cost of the project. Sales
10、Merry and Arlene expressed the matter they have met and the proceeding during the regular work An open discussion continued until 12:00 pm. Since many works will be conducted on mornings, We will hold a meeting regularly at pm2:00 in the afternoon on each Friday. Form II:Appendix VII; Free B2B Websi
11、tes Observation and thoughts FormFree B2B Websites Observation Logs and T The platform supply free registrations. But information of supplies couldnt be published without payment. So we dont consider it. It can be registered freely. We received inquiry after the second day. The information can be r
12、epublished. It looks very convenient to be used. The platform looks friend. Business information is logical, but it couldnt be It looks disarray. The speed is very slowly to access to network. And it havent republishing Its not original website. The Business License must be supplied when you The
13、 website is from Taiwan. Sometimes we couldnt open After two days we registered it, we received two inquiries. But we can only receive two inquires every seven days. The backstage of management about the website is very excellent. Thirty supplies information can be published. But it hasnt republis
14、hing Three supplies information can be posted for free register. But the information couldnt be updated. It looks without We cant find the place of sign in. And the type font is too small so that we read difficultly.www.made-in- Its original website of made in china. There are large numbers of use
15、rs. Its less effective for free The platform limited strictly for the size of photos we posted. The size of the photo must be limited in less than 23k, and it looks a The platform operates simply and it supply reposted function. We received inquiry after enrolled two days. But there wasnt respons
16、e after we replied. Two days later, we received the same inquiry from the same customer. We must pay charge when we want to reply the inquiry. It looks a cheat It is from Shenzhen. The published supplies information couldnt be accessed until we update senior members after payment. Its an excellent
17、 B2B website. It has reposted function. The link of it usually is advanced Its copy of for small buyers. We have to fill in price, packing, express fee about the goods. It is not fit for exporter. You can see the purchasing information after you are payment members. Form III: Survey Questionnaire
18、sAppendix VIII; Questionnaire of Using B2B PlatformThank you very much for taking the time in busy schedule to complete this questionnaire. This questionnaire is aimed to understand your experience of using the B2B website. Your comments will become an important basis for our study.1. Does your comp
19、any take advantage of the B2B trade platform for finding new customers?A isB No2. Your company develops foreign trade new customers means:A ExhibitionB B2B trade platformC Corporate websiteD Other3. How much does your company spend on the cost of online promotion each year?A. 1 million or lessB. 1-3
20、 millionC. 3-10 millionD. 10 million Yuan4. Your company uses the level of B2B trade platform for members: A. the highest level of MemberB. Senior MemberC. Free Member5. Your company inquiry plate validity of satisfaction: A Very satisfiedB satisfactionC Basic satisfiedD are not satisfied with6. Doe
21、s your company purchase paid advertising?A PurchaseB not to buy7: If your company buys advertising, how about the effect?A Very clearB significantlyC GeneralD Basic has no effect8: Your Company receives inquiries every week:A 10 or lessB 10-49C 50-100D 100 or more9. Your Company considers most benef
22、icial to obtain the operation of inquiry: A Sign-On Platform chat toolB launch a new productC revised and updated productsD publish the latest supply and demandF other10. Inquiry of the main sources: A to promote their productsB General ProductsC TradeD Company pageE uniform distribution ofF not con
23、cerned about11. How does your company identify the B2B trade platform?A Contact the customer service, customer introduction site basic operationB Contact customer introduction effect to upgrade their skillsC Contact , but not any helpD no contact12: Will your company also consider which of several B
24、2B platform? Multiple choiceA Global Trade NetworkB AlibabaC Made in ChinaD Global ResourcesE and TradekeyF China Chemical NetworkG Global MarketH EC21I DiytradeG MFGK ECVVL ECPLAZAM MAKEPOLON Others Form IV InterviewsAppendix VIIII; Focus Group Session OneDate: 2012-3-28Facilities: Our office, loca
25、ted in District45,Baoan, Shenzhen, We chat online by Skype through cameras,micphone,2.1speaker, earphones and computer .Customer Profile: 26 clients from the whole world. They represent about 70% of our customers.Length of Sessions: Approximately an hour and a half.Research Focus: Customers views, f
26、eelings, and attitudes communicated with our B2B websites between Business e-commerce.Target Questions1. In what technologies have you invested in the last 12 months?Figure 1. B2B e-commerce still is the heavier investment in the coming months.In contrast to attention and investment in the past 12 m
27、onths, B2B e-commerce organizations continue the trend.2; What business models does your company use?Figure2. Nearly 50 percent of the respondents use at least two business models, and more than 15 percent use all. In addition to the requirements of language and geographic diversity, B2B companies c
28、ontinue to support a broader range of business models globally. Results of the 2012 survey show that B2B business models can range from pure B2C (.com sites) and pure B2B (large wholesale account sites for dealers) operations to more-complex B2B2B models (multiple dealer/distributor portals) and B2B
29、2C (extranets, portals, consumer shops). In some cases, all the models listed in Figure 5 are part of their business profile.3；How to promote products online B2B portal?Suggest:1)At first, selecting B2B website which is fit for your company? Search in major engines for your product or business relat
30、ed keywords and find if any results are from the portal you are interested in and registering with the B2B website. 2) And then compare the services offered, price, data provided, membership plans and then decide to become paid member. Becoming a paid member of any B2B portal, always cross the credi
31、bility of the portal among business groups.3) You must provide correct contact details, product details or specification, terms and conditions, product availability, sample availability and company profile at the time of registering.4) Do not mention products that you are not dealing with in our com
32、pany. Honest is very important for suppliers. Its really a good suggestion and guild for us to start up business on B2B website. 4, how to increase inquiries by promoting products on B2B website? Suggest:1 ) Product Keywords should be set up correctly :First, to understand e-commerce buyers purchasi
33、ng ways : All international buyers search for Chinese suppliers (factory ) through product keywords. Accurate product keywords can improve exposure rate of inquiries. Enterprise should set more product key words as much as possible2) You may update products supplied information to international buye
34、rs every day any time. ( Best time 4:00 point -4 half )3) MSN or Skype Online: MSN or Skype can communicate with the clients orcustomers in a time.4) You may reply the buyers inquiry promptly within 4 hours .5), You may Keep following up your clients or customers because 80% of sales are from 4-11 t
35、imes the track. 6) Second, the three key elements do well foreign trade business :1) personnel ( foreign trade ) - Foreign Trade must first understand your own responsibilities : The main responsibilities of sales personnel : take the initiative to determine the customer , screening clients , inquir
36、y skills , reply to the inquiry targeted initiative in seeking to buy home . ( proactive )2 ) products - quality / price / performance .3 ) location - your rankings in search engine results in the first few pages ? Location front - high corporate exposure - inquiry - Buyer - orders for execution opp
37、ortunities .FOR TUTORS:You are required to provide between-text comments on the students writing by using the “Edit” function or a contrasting font color to highlight your comments or suggestions. Please tick in the proper cell and write your overall comments in the box of “Tutors Comments” below.评估
38、(Acceptable/Revise)请打勾进行评估（）评价指标Assessment Criteria合格 需修改用了不同的工具来采集数据。A variety of tools are used to collect data.通过这些表格/工具等可获取充分的数据。Sufficient results can be obtained by using these forms.表格中的题项或问题设计严谨，有助于检验项目假设。The items or questions in the forms are well-designed to help verify the credibility of
39、 the project hypothesis.语言正确、准确，无歧义。Each form is expressed in clear, accurate and unambiguous English.Tutors Comments:Part Two Data Presentation (units 6 The trend of rate of inquiry. In figure 13, the comparison of number of customers shows that after promoting products on B2B website in March, the
40、 inquiries increased. We can prodict the inquiries will continue to increase in the future. The increasing of buyersIn figure14, The buyers increased after we promoting products on B2B websites. Because of season, It droped a little. FOR TUTORS:You are required to provide between-text comments on th
41、e students writing by using the “Edit” function or a contrasting font color to highlight your comments or suggestions. Please tick in the proper cell and write your overall comments in the box of “Tutors Comments” below.评估(Acceptable/Revise)请打勾进行评估（）评价指标Assessment Criteria合格 需修改简要概括了项目实际实施情况，包括是否调整了
42、原设计方案。A brief summary of the actual implementation is given, including any deviations from the original design.明确描述数据收集的方法、时间、对象以及数量。Conditions for collecting the data are specified, including dates, times, research subjects and quantity.用图表或表格呈现数据，每个图表或表格有编号和标题。Tables or charts are used to compile
43、the data and show trends. Tables and charts have proper titles and numbers so that variables are clear.数据描述清楚、呈现方式恰当。The data is clearly and properly presented.语言正确、准确，无歧义。This whole part is expressed in clear, accurate and unambiguous English.Tutors Comments:Part Three Discussion and Conclusion (Un
44、it 10)DIRECTIONS FOR STUDENTS:Based on the data you have presented in Part Two, you are now required to select some significant facts and interpret these findings in a broader context. Instead of simply restating your results, you should draw inferences about their implications for business in gener
45、al. This important part will later on be presented in your BA degree paper under the heading like “Discussion”.Write your text under the following blank space according to the above areas. (Suggested length: no fewer than 500 words.) Discussion 7.2. DiscussionIt is undoubtedly to say that our projec
46、t has achieved success. The problem of our company to increase the rate of inquiry by promoting products online is resolved after the implementation of this project. As I mentioned previously, the problem was that the clients decrease rapily. Because the economic crisis,inflation, material worker an
47、d the exchange rate are rising, The company have to survive facing these problem. Promoting products online to increase the rate of inquiry , these negative factors were ease completely.Firstly, the potential buyers focus on the B2B platform. All the information and service functions are around the
48、commodity trading and business opportunities to expand. Such B2B platforms are often brought a lot of potential buyers together. The clear purpose for us exporters released products information easily accessible to the bulk target customers. Secondly, The operation is simple and efficient. We can publis
