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3、age 1 INDUSTRY PROFILE Juices in the United States Reference Code: 0072-0127 Publication Date: April 2010 EXECUTIVE SUMMARY United States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 2 EXECUTIVE SUMMARY Market value The United States j
4、uices market grew by 0.6% in 2009 to reach a value of $21,366 million. Market value forecast In 2014, the United States juices market is forecast to have a value of $22,038.6 million, an increase of 3.1% since 2009. Market volume The United States juices market grew by 1.8% in 2009 to reach a volume
5、 of 16,021.1 million liters. Market volume forecast In 2014, the United States juices market is forecast to have a volume of 17,454.4 million liters, an increase of 8.9% since 2009. Market segmentation I Fruit drink (0-29% juice) is the largest segment of the juices market in the United States, acco
6、unting for 33.7% of the markets total value. Market segmentation II The United States accounts for 30.8% of the global juices market value. Market share Pepsico, Inc. is the leading player in the United States juices market, generating a 23.5% share of the markets volume. Market rivalry Leading incu
7、mbents usually operate in several beverage markets, reducing rivalry somewhat. CONTENTS United States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 3 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 MARKET OVERVIEW 7 Market definition 7 Research h
8、ighlights 8 Market analysis 9 MARKET VALUE 10 MARKET VOLUME 11 MARKET SEGMENTATION I 12 MARKET SEGMENTATION II 13 MARKET SHARE 14 COMPETITIVE LANDSCAPE 15 LEADING COMPANIES 17 Pepsico, Inc. 17 Coca-Cola Company, The 22 Ocean Spray Cranberries Inc 27 MARKET DISTRIBUTION 28 MARKET FORECASTS 29 Market
9、value forecast 29 Market volume forecast 30 MACROECONOMIC INDICATORS 31 APPENDIX 33 Methodology 33 Industry associations 34 Related Datamonitor research 34 Disclaimer 35 ABOUT DATAMONITOR 36 Premium Reports 36 Summary Reports 36 CONTENTS United States - Juices 0072 - 0127 - 2009 Datamonitor. This pr
10、ofile is a licensed product and is not to be photocopied Page 4 Datamonitor consulting 36 CONTENTS United States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 5 LIST OF TABLES Table 1: United States juices market value: $ million, 20050
11、9(e) 10 Table 2: United States juices market volume: million liters, 200509(e) 11 Table 3: United States juices market segmentation I:% share, by value, 2009(e) 12 Table 4: United States juices market segmentation II: % share, by value, 2009(e) 13 Table 5: United States juices market share: % share,
12、 by volume, 2009(e) 14 Table 6: Pepsico, Inc.: key facts 17 Table 7: Pepsico, Inc.: key financials ($) 19 Table 8: Pepsico, Inc.: key financial ratios 20 Table 9: Coca-Cola Company, The: key facts 22 Table 10: Coca-Cola Company, The: key financials ($) 24 Table 11: Coca-Cola Company, The: key financ
13、ial ratios 25 Table 12: Ocean Spray Cranberries Inc: key facts 27 Table 13: United States juices market distribution: % share, by volume, 2009(e) 28 Table 14: United States juices market value forecast: $ million, 200914 29 Table 15: United States juices market volume forecast: million liters, 20091
14、4 30 Table 16: United States size of population (million), 200509 31 Table 17: United States gdp (constant 2000 prices, $ billion), 200509 31 Table 18: United States gdp (current prices, $ billion), 200509 31 Table 19: United States inflation, 200509 32 Table 20: United States consumer price index (
15、absolute), 200509 32 Table 21: United States exchange rate, 200509 32 CONTENTS United States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 6 LIST OF FIGURES Figure 1: United States juices market value: $ million, 200509(e) 10 Figure 2:
16、United States juices market volume: million liters, 200509(e) 11 Figure 3: United States juices market segmentation I:% share, by value, 2009(e) 12 Figure 4: United States juices market segmentation II: % share, by value, 2009(e) 13 Figure 5: United States juices market share: % share, by volume, 20
17、09(e) 14 Figure 6: Pepsico, Inc.: revenues therefore, manufacturers of such products are also classified as suppliers. Overall, supplier power is moderate in this market. Players in the US juices market try to distinguish their products to some extent by stressing their nutritional and health benefi
18、ts. Although it would be difficult for a new entrant to compete with the brand strength of some existing players, it may be possible to achieve small-scale success by stressing a unique production method or nutritional benefits. Shelf space in retail outlets is finite, and retailers may be unwilling
19、 to substitute new, unproven brands for existing juices, reducing the threat of new entrants. The US juices market has witnessed slow growth in terms of value during the past five years of 2005-2009, discouraging new players. Overall, there is a moderate threat of new entrants. COMPETITIVE LANDSCAPE
20、 United States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 16 Substitutes in the juices market include other non-alcoholic drinks, such as carbonated drinks and bottled water. Fruit juices provide added health benefits over other subs
21、titutes as they are high in vitamins, with no fat or added salt. There has been an increasing popularity of smoothies which provide additional benefits compared to regular fruit juices as they are 100% fruit as opposed to being made from just the juice of the fruit. Many market players are planning
22、to diversify their product range into smoothies by using their existing supply chains. Switching costs for retailers and consumers alike are negligible. Furthermore, allocating more shelf space to substitutes may be advantageous in cost terms for retailers, particularly in warmer areas, where juices
23、 are stored in chillers, which require power. However, some substitutes can be stored at room temperature. Other substitutes include homemade juices, which allow consumers to be more selective with their choice of inputs, and tailor juices to their personal tastes. This would tend to reduce demand f
24、or commercial products. However, it would also be time-consuming, which may indicate a reduced threat. Overall, there is a moderate threat from substitutes to the US juices market The US juices market is relatively concentrated, with the three leading players PepsiCo, The Coca-Cola Company, and Ocea
25、n Spray Cranberries, collectively accounting for 42.8% of the market volume. Diversification (for example, The Coca-Cola Company and PepsiCo offers carbonated soft drinks and other products) tends to ease rivalry in the juices market. Fruit juices are usually sold in either single portion bottles, g
26、enerally popular with on-the-go dining, or larger cartons. As there is limited product differentiation in the juices market, players attempt to distinguish their products by a variety of methods. The Coca-Cola Company, for example, is expanding its flourishing portfolio of not-from-concentrate chill
27、ed juices and juice drinks with the introduction of new 13.5 fl. oz. single serve carafes under the Simply Orange brand. Slow market growth in the US market will further increase rivalry amongst players. Overall, there is a moderate degree of rivalry in the US juices market. LEADING COMPANIES United
28、 States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 17 LEADING COMPANIES Pepsico, Inc. Table 6: Pepsico, Inc.: key facts Head office: 700 Anderson Hill Road, Purchase, New York 10577, USA Telephone: 1 914 253 2000 Fax: 1 914 253 2070
29、Website: Financial year-end: December Ticker: PEP Stock exchange: New York Source: company website D A T A M O N I T O R PepsiCo is a leading global beverage, snack and food company. It manufactures, markets, and sells a variety of salty, sweet and grain-based snacks; and carbonated and non-carbona
30、ted beverages in approximately 200 countries across the world. The company has its largest operation in North America (the US and Canada), Mexico and the UK. PepsiCo operates through three business units: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), and PepsiCo International (PI).
31、 The companys three business units are further divided into six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), Europe, and Asia, Middle East and Africa (AMEA). The companys PAF business division inc
32、ludes FLNA, QFNA, and LAF, including Sabritas and Gamesa businesses in Mexico. FLNA markets and distributes branded snacks. These snacks include Lays potato chips, Doritos tortilla chips, Tostitos tortilla chips, Cheetos cheese flavored snacks, Fritos corn chips, branded dips, Ruffles potato chips,
33、Quaker Chewy granola bars, and Sun Chips multigrain snacks In addition, FLNAs joint venture with Strauss Group produces and sells Sabra refrigerated dips. FLNA branded products are sold to independent distributors and retailers. FLNA also owns or leases approximately 40 food manufacturing and proces
34、sing plants and approximately 1,830 warehouses, distribution centers and offices. QFNA manufactures, markets, and sells cereals, rice, pasta and other branded products in the US and Canada. QFNAs products also include Quaker oatmeal, Aunt Jemima mixes and syrups, Capn Crunch cereal, Quaker grits, Li
35、fe cereal, Rice-A-Roni, Pasta Roni and Near East side dishes. The company sells LEADING COMPANIES United States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 18 all these products to independent distributors and retailers. QFNA utilizes
36、 approximately 25 manufacturing plants and production processing facilities in North America. LAF markets and sells salty and sweet snack brands including Gamesa, Doritos, Cheetos, Ruffles, Sabritas and Lays in Brazil, Argentina, Colombia, Peru and Venezuela. It owns or leases approximately 50 food
37、manufacturing and processing plants and approximately 640 warehouses, distribution centers and offices. PAB division includes PepsiCo Beverages North America (PBNA) and Latin American beverage businesses. PAB sells beverage concentrates, fountain syrups and finished goods under various beverage bran
38、ds including Pepsi, Mountain Dew, Gatorade, Tropicana Pure Premium, Lipton, Sierra Mist, Tropicana juice drinks, Naked juice, Propel, Dole and SoBe Lifewater. PAB also manufactures or uses contract manufacturers to market and sell ready-to-drink tea, coffee and water products through joint ventures
39、with Unilever (under the Lipton brand name) and Starbucks. In addition, the business division has licensed the Aquafina water brand to its bottlers. PAB owns or leases approximately 20 plants and production processing facilities and approximately 65 warehouses, distribution centers and offices. In a
40、ddition, the company has an ownership interest in approximately 80 bottling plants and 220 distribution centers. The companys contract manufacturers or co-packers also own or lease approximately 55 plants and production processing facilities and approximately 50 warehouses and distribution centers.
41、The PI business division includes PepsiCos businesses in Europe, and AMEA. Europe markets and sells salty and sweet snack brands including Doritos, Cheetos, Ruffles, Lays and Walkers. It also sells beverage concentrates and fountain syrup under various beverage brands including Pepsi, 7UP and Tropic
42、ana. In addition, Europe licenses the Aquafina water brand to certain of its authorized bottlers. It also manufactures and markets ready-to-drink tea products through an international joint venture with Unilever (under the Lipton brand name). In Europe, the company owns or leases approximately 40 pl
43、ants and 370 warehouses, distribution centers and offices. In addition, it utilizes one plant and production processing facility and two distribution centers that are co-owned or co-leased with a joint venture partner. AMEA manufactures and markets salty and sweet snack brands including Lays, Kurkur
44、e, Chipsy, Red Rock Deli, Cheetos, Doritos, Ruffles and Smiths. The division also manufactures, markets, and sells beverage concentrates, fountain syrups and finished goods under the brands Pepsi, 7UP, Mirinda and Mountain Dew. These brands are sold to authorized bottlers, independent distributors a
45、nd retailers. AMEA owns or leases approximately 80 plants and 1,100 warehouses, distribution centers and offices. It also utilizes approximately 40 properties owned by contract manufacturers or co-packers. The company has a significant customer base. In 2009, the companys sales to top five retail cu
46、stomers accounted for approximately 33% of its revenues from North America, with Wal-Mart (including Sams Club) representing approximately 19%. LEADING COMPANIES United States - Juices 0072 - 0127 - 2009 Datamonitor. This profile is a licensed product and is not to be photocopied Page 19 Key Metrics
47、 PepsiCo, Inc. generated revenues of $43.2 billion in the (FY) ended December 2009, a decrease of 0.04% compared to FY2008. The companys net income totaled $5.9 billion in FY2009, an increase of 15.6% over FY2008. FLNA accounted for 30.6% of the total revenues in FY2009. Revenues from FLNA reached $
48、13.2 billion in FY2009, an increase of 5.7% over FY2008. QFNA accounted for 4.4% of the total revenues in FY2009. Revenues from QFNA reached $1.9 billion in FY2009, a decrease of 0.9% compared to FY2008. PAB accounted for 23.4% of the total revenues in FY2009. Revenues from PAB reached $10.1 billion
49、 in FY2009, a decrease of 7.5% compared to FY2008. Table 7: Pepsico, Inc.: key financials ($) $ million 2005 2006 2007 2008 2009 Revenues 32,562.0 35,137.0 39,474.0 43,251.0 43,232.0 Net income (loss) 4,078.0 5,642.0 5,658.0 5,142.0 5,946.0 Total assets 31,727.0 29,930.0 34,628.0 35,994.0 39,848.0 Total liabilities 17,476.0 14,562.0 17,394.0 23,412.0 22,406.0 Employees 157,000 168,000 185,000 198,000 203,000 Source: company fili
