1、null 2011 M 3 null q , V . S j j ? Z C # t J . j , S . S j N 5 ) J . 3 6 ,2007, (12): 102- 104.23 , . 0 . d j N YJ. S Y 6 ,2008, (4): 38- 41.24 Y , . / j N J . 6 ,2007, (1):135- 137.25 , , . 0 / j N J. H ,2005, (23) :78- 79.26 , . j / j N T J. N ,2006, (11) :54- 56.27 l + ,f ) , . j N s J.I j S n ,2
2、008, (1): 12- 15.28 .u / j k J. S l j ,2005, (3):24- 25.ResearchontheDevelopmentof FilmnullinducedTourismProductsbasedonValueChain ACaseofHengdianWorldStudiosZhang Yi1, Huang Yuannullshui2(1, 2. School of Tourism, Huaqiao University, Quanzhou 362021, China)Abstract: Filmnullinduced Tourism is the fi
3、lm and tourism travel crossnullconjugate, fancied by many tourists. In recent years, the Qiao Jia Da Yuan% as the representative of the filmnullinduced T ourism is popular. Filmnullinduced Tourism Value Chain is built anullround the core business, the use of modern information technology to quickly
4、access information resources, through researchand development, design, production, marketing and other operations activities, progressively more critical aspects of filmtourism value chain, the potential ability to optimize the convergence of the entire value chain and its linkage to continuouslyadd value to film tourism products to achieve economic, social and ecological benefits of coordinated development.Keywords: filmnullinduced tourism; value chain; filmnullinduced tourism products; products exploiting; Hengdian
