1、,About McDonalds,More than 32,000 McDonalds restaurants in 117 countries. More than 75% of McDonalds restaurants worldwide are owned and operated by independent owners. Ethical and social responsibility policies placing the customer experience at the core of what they do committing to their employee
2、s by rewarding their achievements maintaining high standards regarding the conduct for business giving back to the communities in which they are established Brand franchising,Goal And Mission,Goal: serve good food in a friendly and fun environment, to be a socially responsible company, and to provid
3、e good returns to its shareholders. Mission: To be their customers favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.,Core Values,Place the customer experience at the core of all they do. Customers are the r
4、eason for their existence. Committed to their people. Believes in their own System. Operate their business ethically. Give back to their communities. Grow their business profitably.,Structure and design of the organization,Structure and design of the organization,Quality Stander Work Separate Rules
5、& InstructionsGlobally same taste,McDonalds culture and ethics,Indian McDonalds,with curry and no beef,McDonalds culture and ethics,Chinese McDonalds,soup and rice,With Chinese characteristics,McDonalds culture and ethics,McDonalds Hamburger University learn operating,McDonalds culture and ethics,25
6、 stores shut down within a year and other 50 stores sell to dealers,No junk food,McDonalds culture and ethics,Organization Environment,Internal Environment External Environment,Internal Environment,High job satisfaction within the company McJob Guidelines for franchise restaurant Adapt to local cult
7、ure PR activities,External Environment,Fierce competition Public perception,Workforce Diversity,The heart of the McDonalds organization is in providing doorways of opportunities and growth for team members from diverse backgrounds and communities locally and internationally. Respecting, listening to
8、 and participating in knowledge-sharing and eclectic insights has helped make us the organization we are today - from our crew members to our board members. Training program Homogenous group,Leadership of McDonalds,McDonalds does not believe its restaurants crewmembers are just gears in a machine th
9、at can be easily replaced. (Eric G., & Tiago S., & Sara T., 2008). Organization culture Treat their employees like friend or family Employee has same vision with McDonalds,Leadership of McDonalds,McDonald is looking forward that employees are not only satisfy to their current position, but also expe
10、cting employees to exhibit their leadership at all level of position.Hamburger University,SWOT Analysis,Strength,Effective management One of the largest fast food restaurants in the world Strong financial structure Large market share in the fast food market Food costs Higher revenue.,Weakness,Opport
11、unity,Delivery service Growing up health awareness Immigrations Increasing customer service Corporate with other alliances,Threat,The trend towards healthy eating. The local fast food restaurant chains. Lawsuits against McDonalds.,Recommendation,Delivery service, online order, mobile app Healthy food Limit edition menus Customer service,
