1、,is a term referring to the spreading of McDonalds restaurants throughout the world as the result of globalization, and more generally to the effects of international McDonaldization of services and commercialization of goods as an element of globalization as a whole.,McWorld,Can you imagine a world
2、 without the Big Mac? Or Happy Meals? Luckily, back in 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of their history. From that humble start as a small restaurant, They have become one of the worlds leading food service retailer in 121 count
3、ries, with more than 34,000 restaurants serving nearly 69 million people every day.,The company began in 1940 as a barbecue restaurant operated by The McDonald Brothers (Richard and Maurice McDonald),Their introduction of the “Speedee Service System“ in 1948 furthered the principles of the modern fa
4、st-food restaurant.,Roy Korc,1902.01.14- 1983.01.14A restaurant empireAn overnight success at the age of 52.,“I was overnight success all right, but 30 years is a long, long night.”,Ray Krocs first ( April 1955) franchised(特许经营） restaurant in the chain, similar in style to the McDonald brothers 1953
5、 franchised restaurants in Phoenix, Arizona and Downey, California ), Des Plaines, Illinois, USA.,In 1961 Kroc bought out the McDonald brothers for $2.7 million, aiming at making McDonalds the number one fast-food chain in the country.,This corporate university was designed to instruct personnel emp
6、loyed by McDonalds in the various aspects of restaurant management. More than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility,美国芝加哥橡树溪汉堡大学成立于1961年,“要走的更远，我们必须拥有人才。 所以我乐于在人才培养方面投资。”,日本东京汉堡大学成立于1971年,英国伦敦汉堡大学成立于1984年,澳大利亚悉尼汉堡大学成立于1989年,德国慕尼黑汉堡大学成立于1991年,中
7、国上海汉堡大学成立于2010年,In 1962, McDonalds introduced its now world-famous Golden Arches logo.,A year later, the company sold its billionth hamburger and introduced Ronald McDonald, a red-haired clown designed to appeal to children.,1968: The 1000th McDonalds restaurant opens in Des Plaines, Illinois.,1970:
8、 McDonalds opens in Costa Rica, its third country after the United States and Canada. 1970: Having changed hands in 1968, the original “Big M“ restaurant closes. It is demolished two years later, with only part of the sign remaining; this has since been restored. 1971: The first Asian McDonalds open
9、s in July in Japan, in Tokyos Ginza district. 1971: On August 21, the first European McDonalds outlet opens, in Zaandam (near Amsterdam) in the Netherlands. The franchisee is Ahold. 1971: The first McDonalds in Germany (Munich) opens in November. It is the first McDonalds to sell alcohol, as it offe
10、rs beer. Other European countries follow in the early 1970s. 1971: The first Australian McDonalds opens in the Sydney suburb of Yagoona in May.,1984: On 18 July, James Huberty committed the worst mass murder (at the time) in the US, when he opened fire at theSan Ysidro branch, killing 21 people befo
11、re he was gunned down by a SWAT team sniper. 1985: McDonalds opens its first restaurant in Italy, in Bolzano. 1985: Saul Kahan opens the first McDonalds restaurant in Mexico City, Mexico. 1986: Ali Vardar opens the first McDonalds restaurant in İstanbul, Turkey. 1987: The first Macauese McDonalds op
12、ens on the Rua do Campo, Macau. It is also the first McDonalds restaurant inPortugal when Macau was under the control of Portugal. 1987: On August 12, a Piper Cheyenne, which started in Augsburg, Germany, was on a simulated approach to Munichs main airport Riem, when all instruments failed. The plan
13、e crashed into the McDonalds restaurant in the Wasserburger Landstrasse. Fourteen people were killed in the incident: 4 in the plane, 3 on the street or in a bus, which was also struck by the plane, and 7 in the restaurant. The McDonalds in the Wasserburger Landstrasse has since been rebuilt. 1987:
14、On 23 November, The first Scottish store opened in Dundee, followed by Kirkcaldy.13 years after McDonalds first appeared in Britain. 1988: The first Korean McDonalds restaurant opens in March, in Seouls Apgujeong-dong district. 1988: McDonalds opens its first restaurant in a communist country, in Be
15、lgrade, Yugoslavia (now Serbia). Budapest, Hungary follows in the same year.,1990: On January 31, the first Soviet McDonalds opens, in Moscow. At the time it is the largest McDonalds in the world . For political reasons, McDonalds Canada is responsible for this opening, with little input from the U.
16、S. parent company; a wall display within the restaurant shows the Canadian and Soviet flags. To overcome Soviet supply problems, the company creates its own supply chain, including farms, within the USSR. Unlike other foreign investments, the restaurant accepts rubles, not dollars, and is extremely
17、popular, with waiting lines of several hours common in its early days. 1990: Many other McDonalds restaurants open in Eastern Europe. 1990: In October, the first McDonalds opens in mainland China, in the city and Special Economic Zone (SEZ) ofShenzhen, Guangdong province. 1991: McDonalds opens its f
18、irst restaurant in Portugal (expect Macau), in Lisbons Cascaishopping. 1992: The first McDonalds opens in Africa, in Casablanca, Morocco. 1992: Stella Liebeck receives third-degree burns from coffee purchased at a McDonalds drive-through. She sued in what became known as the McDonalds coffee case. 1
19、992: Derek Wood, an employee, and two friends rob a McDonalds in Sydney River, Nova Scotia, killing three and severely injuring another. Wood is serving a life sentence for his role in the Sydney River McDonalds murders. 1992: On April 23, the worlds largest McDonalds opens in Beijing, China (over 7
20、00 seats). Along with adjacent buildings, it is later demolished. 1992: On April 28, seven McDonalds restaurants are bombed in Taiwan, killing one policeman and injuring four. 1992: The fried apple pie is replaced with a baked apple pie. Fried pies can still be found today in some locations, see the
21、 Fried Apple Pie Locator.,A symbol of globalization A way of American life Speed and Quality The fast pace of modern society,None of Us is As Good As All of Us.-Roy Kroc Management Philosophy: QSCV Q-Quality S-Service C-Cleanliness V-Value,Products of Big,Burgers & Sandwiches,Double cheese burger,Bi
22、g Mac,McChicken,Bacon Buffalo Ranch McChicken,Filet-O-Fish,BBQ Ranch Burger,Breakfast,salad,Snacks & sides,Desserts & Shakes,Beverages,Chicken & Fish,Mighty Wings,Premium Grilled ChickenClassic Sandwich,Premium Grilled Chicken Club Sandwich,McCaf,Some promotions,Donald McDonald “麦当劳叔叔” 本名：麦克波拉科夫斯（Mi
23、chael Polakovs） 绰号：小丑可可（Coco the Clown） 出生：1923年2月23日 往生：2009年12月6日，终年86岁 出生地：拉脱维亚 事迹：创造全球最知名的人物麦当劳叔叔,Im lovin it,美好时光，美味共享（19902001）,更多选择更多欢笑，就在麦当劳（2000-2003）,我就喜欢！(I Lovin It！)(2003-2009),为快乐腾点儿空间！（2009-now）,McDonalds World Locations,The process of McDonaldization is the way in which “ the principles of fast-food restaurant”-efficiency, calculability, predictability standardized control are coming to dominate more and more sectors of American society as well as the rest of the world.Mcdonaldization is now already a reality , not a choice!,
