1、McDonalds,Type of McDonalds Corporation,McDonalds Corporation (NYSE : MCD) is a listed company .In addition McDonalds Corporation is the worlds largest chain of fast-food restaurants.,Employees of McDonalds,MacDonalds staff has two kinds, one kind is the staff who signs the contract, another kind is
2、 the person who temping to pay the rent.,Competition and competitors,1.KFC( Kentucky fried chicken )It is on the increase sales outlets on the internet, it take sandwich in the menu. Its ads is “Only we have the methods to cook chicken correct.” This slogan was very effective.,2. Berger . In recent
3、years, it has not advertisement, and has no development of its restaurants, the only positive factor is imitate the Mcdonalds mode , and increase its breakfast products in many varieties.,Executives,Ray Kroc（雷克洛克）The first chief executive Andrew J. McKenna安德鲁麦肯纳chairmen Jim Skinner（吉姆斯金纳），The deputy
4、 chairman and CEO Michael Roberts（迈克尔罗伯茨），President and COO Operations department (restaurant) and human resources, finance, marketing, real estate, engineering equipment, purchasing, information services department and so on.,Financial,The important source of MacDonald Corporations income is from t
5、hree parts, the real estate transport business income, from alliance shop collection service fee and from straight camp shop earnings. MacDonald Corporation is responsible for alliance business seekers opens a shop the address, and purchases the land and then rents the land to the alliance business
6、seekers, gains the difference.,Products,Entree (主餐类) Hamburger汉堡包汉堡 Cheese Burger 乾酪汉堡/吉士汉堡 Double Cheese Burger 双层乾酪汉堡/双层吉士汉堡 Big Mac 巨无霸/大麦克 Quarter Pounder 足三两牛肉汉堡 Double Quarter Pounder 双层足三两牛肉汉堡 McChicken 麦香鸡 Filet-O-Fish 鱼柳堡/麦香鱼 McNuggets 麦乐鸡/麦克鸡块 McChicken 脆香鸡翼/麦脆鸡,McCrispy Chicken Burger 脆辣鸡
7、腿包/劲辣鸡腿堡 Rice Burger 饭tastic/板烤米香堡/米汉堡 (有鸡腿/牛肉/.等口味) Grilled Chicken Burger 板烧鸡腿堡 Muffin 满福堡(有火腿/猪肉/猪肉加蛋 等口味) (某些地区限早餐时段) Sussage Muffin 猪柳汉堡 Egg Muffin 烟肉蛋汉堡,4. Drink (饮料类) CSD 碳酸饮料(如: Coke可乐/sprite雪碧/芬达) Orange Juice 柳橙汁 Ice Tea 冰红茶 Hot Coffee 美式热咖啡 Latte 义式咖啡(拉提) Capccino 义式咖啡(卡布奇诺) Hot Tea 热红茶 M
8、ilk Shake 奶昔 Sunde 新地/圣代 McFurry 麦旋风/冰旋风,2. Side order (配餐类)French Fries 薯条 （ketchup番茄酱）Salad 沙律/时蔬沙拉/色拉 Hot Pie 苹果批/红豆批/苹果派/红豆派/芋头派. 3. Breakfast (限早餐时段) 各种套餐Big Breakfast 早晨全餐Hot Cake 热香饼/松饼 Bagel 贝果,service offered,MacDonalds gold criterion is “the customer is supreme, customer forever first”. The highest standard of provides the service is QSCV (Quality，Service，Cleanliness，Vale) Innovation services :MacDonald succeeded in China carries out 24 hour business, the fast dining room, take-out restaurant, Sweetmeats standing with McCafe and so on.,
