1、潍柴集团情况介绍 Introduction to Weichai Group,二一三年四月 April, 2013,目录 Content,企业概况 Brief Introduction,潍柴创建于1946年，全球员工50000余人，资产总额840亿元，2012年，实现销售收入809亿元，是目前中国综合实力最强的汽车及装备制造集团之一，位居“中国企业500强”第109位，“中国制造业500强”第39位，“中国机械工业百强企业”第2位。其中发动机业务板块拥有员工17000余人，年生产柴油机能力2亿千瓦，是中国最大的柴油机专业研发、制造、销售企业。Weichai, founded in 1946,
2、with more than 50,000 employees worldwide, total assets of 84billion RMB , sales income of 80.9 billion RMB in 2012, is one of the strongest automotive and equipment manufacturing companies in China. Weichai is listed as 109th in the “China Top 500 Enterprises”, 39th in the “China Top 500 Manufactur
3、ing Enterprises”, 2nd in the “China Top 100 Machinery Industry Enterprises ” . The engine segment has more than 17,000 employees and the annual production capacity is 200 million KW. It is the largest professional diesel engine R&D, manufacturing and sales company in China.,威海建厂，隶属威海市武装部,1946,1953,1
4、955,1984,2000,2002,2004,2005,2007,2009,2012,自行研制了6160型中速柴油机,实行“三三制”改革,潍柴动力在香港上市,吸收合并湘火炬回归A股上市,战略重组法拉帝；并购凯傲林德,正式更名为潍坊柴油机厂,引进重型汽车用斯太尔发动机项目,成立潍柴动力股份有限公司,“蓝擎”发动机研制成功,收购法国博杜安；山东重工成立,发展历程 Development History,Established in Weihai,1946,1953,1955,1984,2000,2002,2004,2005,2007,2009,2012,Developed 6160 medium
5、 speed engine,Implemented property reform,Listed on Hong Kong Stock Market,Merged Torch Automobile Group and returned to A stock market,M&A Italy Ferretti Yachts Group, KION Group,Renamed as Weifang Diesel Engine,Introduced heavy-duty vehicles Steyr engine,Established Weichai Power Co., Ltd,Manufact
6、ured Landking engine successfully,Purchased Baudouin in France, SHIG is established,发展历程 Development History,集团产权结构 Group Property Structure,山东省国资委 State-owned Assets Supervision and Administration Commission of Shandong Provincial Government,山东重工集团有限公司 Shandong Heavy Industry Group,山推股份等 Shantui, e
7、tc,潍柴控股集团有限公司 Weichai Holding,山东汽车工业集团Shandong Automobile Group,潍柴道依茨公司 Weichai Duetz,潍柴进出口有限公司 Import and Export,潍柴动力股份有限公司 Weichai Power,潍柴重机股份有限公司 Heavy Machinery,扬州亚星客车股份有限公司 Yaxing Motor Coach,意大利法拉帝公司 Italy Ferretti Group,德国凯傲林德液压 KION Linde Hydraulic,陕西重汽 Shaanxi HD Automobile,陕西法士特 Shaanxi F
8、ast,株洲 火花塞 Sparkplug,株洲齿轮 Zhuzhou Gear,重庆潍柴高速机 Chongqing Engine,法国博 杜安 France Baudouin,潍柴动力扬柴 Yangchai,潍柴西港新能源公司 New Energy Power,境内外四支股票 Four Stocks,2004年3月11日，潍柴动力(2338 HK) 在香港联交所主板上市。 On March 11, 2004, Weichai Power(2338HK) was successfully listed on Hong Kong Stock Exchange.,2007年4月30日，潍柴动力(000
9、338 SZ)通过换股方式吸收合并湘火炬在深圳证券交易所挂牌上市。 On April 30, 2007, Weichai Power (000338 SZ) was listed on the Shenzhen Stock Exchange through stock swap.,境内外四支股票 Four Stocks,2007年4月30日，潍柴重机(000880 SZ)在深圳证券交易所恢复上市。 On April 30, 2007, Weichai heavy machinery (000880 SZ) was listed on the Shenzhen Stock Exchange re
10、sumed.,1999年8月，亚星客车（600213 SH）在上海证券交易所上市。2011年3月3日，成立潍柴（扬州）亚星客车有限公司。 On August, 1998, Yaxing motor coach(600213 SH）was listed on Shanghai Stock Exchange. On March 3, 2011, Weichai (Yangzhou) Yaxing motor coach Co.,Ltd was established.,豪华游艇,四大业务板块 Four Bussiness Plates,重型汽车动力总成,船舶动力推进系统,Vehicles,Heav
11、y Duty Truck + Coach bus + MPV + Forklift,Powertrain,Components,Yachts,Engine+ Heavy Duty Transmission + Heavy Duty Axle/Propeller,Hydraulics + Spark Plug + Gears + Piston Pin,Ferretti Yachts,西南板块：中高速大马力发动机，MPV生产基地 Southwest Plate: Medium/high speed large power engine; MPV factory,长三角板块：高速小功率发动机，亚星客
12、车，盛达专用车 Yangtze River Plate: High speed low power engine, Yaxing coach bus, Shengda special purpose vehicle,环渤海板块：中高速全系列发动机 Bohai Plate: Medium/High speed engine,西北板块：陕重汽卡车、法士特变速器、汉德车桥 Northwest Plate: SHAC HD truck, Fast transmission box, Hande axle,中南板块：汽车零部件 Central South Plate: Auto parts,东南板块：新
13、能源客车，叉车生产基地 Southeast Plate: New energy bus, forklift,国内产业布局 Domestic Layout,美国芝加哥，运营中心 Chicago, USA, Operation center,新加坡，运营中心 Singapore, operation center,法国马赛，博杜安生产基地 Marseilles, France, Baudouin production base,德国法兰克福，凯傲叉车、液压生产基地 Frankfurt, Germany, KION forklift and hydraulic parts production ba
14、se,意大利弗利，法拉帝游艇生产基地 Forli, Italy, Ferretti yachts production base,海外产业布局 Oversea Layout,德国法兰克福，叉车、液压研发 Frankfurt, Germany, Forklift and hydraulics R&D,上海，整机匹配技术研发 Shanghai, Engine matching R&D,“五国十地”全球研发中心 Global R&D Centers,13,领先的品牌和市场地位 Leading Brands and Market Position,重型发动机产量全球第一 # 1 HD Engine P
15、roduction in the World,重型卡车中国第四 # 4 HD Truck in China,重型变速箱产量中国第一 # 1 HD Transmission Products in China,重型车桥品牌中国第一 # 1 Brand in HD Axle in China,豪华游艇世界第一 # 1 Luxury Yacht Group in the World,火花塞产量中国第一 # 1 Spark Plug Production in China,欧洲第一、世界第二的叉车制造商，液压技术全球领先 # 1 Forklift Production in Europe, in hy
16、draulic fields,习近平、胡锦涛、李克强、张德江、刘云山、张高丽等现任及原党和国家领导人先后莅临潍柴。习近平主席视察潍柴时，充分肯定了潍柴为建设创新型国家作出的贡献，并勉励潍柴在振兴装备制造业中，继续搞好自主创新，创出更好的自主品牌，全面提升企业核心竞争力。Present and former national leaders Xi Jin-ping, Hu Jin-tao, Li Ke-qiang, Zhang De-jiang, Liu Yun-shan, Zhang Gao-li visited Weichai. Chairman Xi affirmed Weichais c
17、ontribution, encouraged Weichai to continue the independent innovation, create better brands and improve enterprise core competitiveness.,党和国家领导人亲切关怀,企业文化框架 Company Culture Structure,包容 Inclusi-veness,沟通 Comm-unication,执行 Execution,创新 Innovation,成本理念 cost,人才理念 HR,Marketing 市场理念,Service 服务理念,廉洁理念 Int
18、egrity,质量理念 Quality,管理理念 Management,研发理念 R&D,环境理念 Environment,安全理念 Safety,Manufacturing 制造理念,激情 Passion,责任 Responsibility,感恩 Gratitude,以“约法三章”为代表的新时期国有企业特色文化 Three regulations,企业特色文化 Characteristic Culture,先后受到贾庆林、贺国强等多位党和国家领导人的高度肯定。被中央电视台、新华社、人民日报等10多家中央媒体，集中宣传报道。Highly affirmed by national leaders
19、 Jia Qing-lin, He Guo-qiang, etc. Reported by CCTV, the Xinhua News Agency, Peoples Daily, etc.,“约法三章”使企业凝聚焕发出了前所未有的向心力和执行力。1998年以来，潍柴从销售收入不足5亿元增长到近1000亿元，从濒临破产成长为行业龙头。The three regulations stimulated unprecedented execution force. Since 1998, Weichais revenue increased from RMB 500 million to 100 b
20、illion, transformed into an industry leader.,坚持原则，敢抓敢管，不做老好人，不当太平官； 扑下身子，真抓实干，为企业干实事，为职工办好事； 以身作则，清正廉洁，要求职工做到的，我们首先做到，不允许职工做的，我们坚决不做。 Stick to principles and implement reforms, refuse to be a goody-goody, Do practical things for the company and do good things for the staff, Take the lead to be hones
21、t, fulfill anything that we demand it from the staff and never do anything that the staff is not allowed to do.,以“三高团队”为代表的潍柴“三高精神” Weichai “3 High” spirit represented by “3 High experimental team”,高原 4000米 青藏高原 High altitude 4,000 meters Tibet Plateau,高温 82 敦煌大漠 High temperature 82 Dunhuang desert,
22、高寒 零下40 黑河雪原 High cold -40 Heihe snowfield,反候鸟的80后三高试验队 The 3 High experimental team,全国巡讲 national tour speech,五一晚会重点宣传 Media publicity on May Day,潍柴“三高精神”得到党和政府的高度肯定，集中展现了潍柴人“牢记使命、敢当重任的崇高境界，奉献企业、知识报国的价值追求，锐意探索、勇于超越的创新意识，众志成城、密切协作的团队精神。”Weichai “3 High” spirit was highly affirmed by government which
23、 showed its traits of responsibility, its pursuing of commitment to the company and nation, its efforts of innovation, its teamwork spirits.,企业特色文化 Characteristic Culture,以高管团队博客为载体，践行民主、公开、透明管理理念Senior managers blog operation,高温,2010年，开通董事长博客，为员工搭建了一个交流沟通、暴露问题、建言献策的平台。Opened presidents blog in 2010
24、, built a platform for employees to communicate, expose problems and give suggestions.,2012年3月，公司高层管理团队全部在内网开通博客，拓宽与员工沟通交流的渠道和平台。On March, 2012, opend blogs for all senior managers, broaden the communication channels between employees and senior managers.,党务公开、厂务公开、阳光决策、民主决策 Business affairs publici
25、ty, Democratic decision-making,企业特色文化 Characteristic Culture,目录 Content,销售收入（亿元） Sales revenue ( in RMB 100 million),自1998年以来，潍柴创造了连续十多年高速增长的业绩。2012年，面对严峻的宏观经济形势，集团实现销售收入809亿元，利润34亿元。Since 1998,Weichai achieved rapid growth continuously. In 2012, facing severe economic situation, we achieved sales r
26、evenue of 80.9 billion RMB and profit of 3.4 billion RMB.,利润总额（亿元） Total profit (in RMB 100 million),1998-2012企业经营成果 Business Performance,42%,57%,企业2013年经济运行情况潍柴集团(1-3月份） 2013 Business PerformanceWeichai Group（Jan.-Mar.),Revenue (in RMB 100 million),Total Profit (in RMB 100 million),Total Profit and
27、 Tax (in RMB 100 million),Total Export Sales (in US $ 100 million),企业2013年经济运行情况发动机板块(1-3月份） 2013 Business PerformanceDiesel Engine(Jan.-Mar.),Revenue (in RMB 100 million),Total Profit (in RMB 100 million),Total Profit and Tax (in RMB 100 million),Total Export Sales (in US $ 100 million),企业2013年经济运行
28、情况产品销售(1-3月份） 2013 Business PerformanceSales(Jan.-Mar.),Diesel Engine (in 10,000 units),SHAC Truck (in 10,000 units),Transmission Box (in 10,000 units),目录 Content,愿景 Vision,目标 Target,五大支柱产业 Pillar industry,关键举措 Key measures,2015年销售收入达2000亿；冲刺世界500强 Achieve RMB 200bn Revenue by 2015, Listed in World
29、Fortune 500,Oriented by diesel engine, to become an international group owning powertraincore technology and one of the unique pole in global equipment manufacturing industry,动力 总成 Powertrain,整车 整机 Engine & Vehicle,关键零部件 Components,后市场 服务 Post -market service,集团战略愿景 Company Strategic Vision,打造以整机为导向
30、 拥有动力总成核心技术的国际化企业集团 发展成为独具特色的全球装备制造业的重要一极,豪华 游艇 Luxury yacht,转变思维方式，培养核心能力，强化集团化建设 Change ways of thinking, cultivate core capability, strengthen the construction of collectivization,愿景：打造全系列、全领域发动机提供商，成为全球第一。 Vision: To become a full series, full fields general engine supplier, ranking world No.1,全
31、系列：发动机功率在当前的基础上，不断向上和向下延伸，通过产品系列不断拓展，防范产品单一带来的风险。Full series: Engine power extends upward and downward, to avoid the risk of single product series.,高速重型发动机 High speed HD engine,中速柴油发动机 Medium speed diesel engine,高速中型发动机 High speed medium-power engine,高速轻型发动机 High speed light-power engine,低速柴油发动机 Low
32、 speed diesel engine,通过合资、并购、技术引进和自我开发等途径 Through Joint venture, M&A, Technology import, independent R&D,发动机板块战略愿景 Engine Plate Strategic Vision,全领域：扩大产品在国民经济各行业、各领域的应用范围和市场占有率， 主要目标市场包括卡车、客车、工程机械、船机、发电、农业机械等。Full fields: Expand products application in national economics and market share, target mar
33、ket includes: trucks, buses, engineering machines, marine engines, power generating machines, agricultural machines, etc.,多功能商用车 MPV,联合收割机Combine,载重车 Truck,牵引车Tractor,挖矿钻机Mining rig,自卸车Tipper,发电机组Generator,船舶 Marine boat,游艇 yachts,挖掘机Excavator,叉车Forklift,压路机Roller,装载机Loader,汽车起重机Crane,客车 Bus,发动机板块战略
34、愿景 Engine Plate Strategic Vision,愿景：打造全系列、全领域发动机提供商，成为全球第一。 Vision: To become a full series, full fields general engine supplier, ranking world No.1,全球第一：不仅是产销量第一，核心是各方面实力全球第一。World NO.1: Not only NO.1 in production and sales volume, but NO.1 in company comprehensive strength.,发动机板块战略愿景 Engine Plate
35、 Strategic Vision,愿景：打造全系列、全领域发动机提供商，成为全球第一。 Vision: To become a full series, full fields general engine supplier, ranking world No.1,1. 从产品制造向整体解决方案转变依托山东重工，打造五大系统解决方案。From manufacturing to integrated solutiondepending on SHIG, shaping 5 system solutions.,实现三大转变 Three Transformations,潍柴车用发动机 + 法士特重
36、型变速箱 + 汉德重型车桥 动力总成 Weichai vehicle engine + Fast heavy transmission + Hande heavy axle Commercial vehicle powertrain,潍柴发动机 + 山推机械结构件 + 液力变矩器 传动系统 Weichai engine + Shantui Machinery structural component + Torque converter Transmission system,潍柴船用发动机 + 齿轮箱 + 螺旋桨 推进系统 Weichai marine engine + Gear box +
37、 Propeller Propelling system,1. 从产品制造向整体解决方案转变依托山东重工，打造五大系统解决方案。From manufacturing to integrated solutiondepending on SHIG, shaping 5 system solutions.,潍柴发动机 + 液压件 + 泵、阀等关键液压件 液压动力总成系统 Weichai engine + Hydraulic components + Pump and valve, etc. Hydraulic powertrain,潍柴发动机 + 法士特自动变速器 + 电机与电机控制系统 + 电池
38、 新能源动力系统 Weichai engine + Fast gears + Motor control system + battery New energy powertrain,实现三大转变 Three Transformations,指导方针：战略指引、渠道共享、共赢发展 Guided by strategy, channels sharing , win-win development 通过5P服务模式，抓住保外维修服务-“后黄金利润段”。 Through 5P service, grasp the maintenance service after warranty period“
39、golden profit period”.,2.制造业务型向服务业务型转变发展后市场业务。From manufacturing to servicedeveloping post-market business.,实现三大转变 Three Transformations,Professional service,Professional part,Professional oil,Professional product,Professional remanufacturing,5P post-market service,打造产品全生命周期服务和独具特色的后市场服务平台。 2015年后市场
40、业务实现 100亿元。 Build product life cycle service and unique post-market service platform, achieving RMB 10 billion revenue in post-market business.,国际市场重组意大利法拉帝游艇公司 Restructured Italy Ferretti Group,法拉帝目前有八大品牌，每一个都是各自细分市场的高端品牌 Ferretti Group has eight high-end brands targeting at each specific segment,3.投资业务型向消费业务型转变发展消费品制造和服务。From investment to consumption businessdeveloping consumer goods and service.,实现三大转变 Three Transformations,谢 谢！ Thanks!,
