三星竞争对手分析

1、SAMSUNG010605BJ-kickoff2,CONFIDENTIAL,Mobile Handset Competitor Analysis: Nokia,SAMSUNG ELECTRONICS CHINA (SEC China),August 20, 2001,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,SAMSUNG010605BJ-kickoff2,1,OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK,1. Background information,Location Registered 。

2、SAMSUNG010605BJ-kickoff2,CONFIDENTIAL,Mobile Handset Competitor Analysis: Nokia,SAMSUNG ELECTRONICS CHINA (SEC China),August 20, 2001,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,SAMSUNG010605BJ-kickoff2,1,OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK,1. Background information,Location Registered 。

3、SAMSUNG010605BJ-kickoff2,CONFIDENTIAL,Mobile Handset Competitor Analysis: Nokia,SAMSUNG ELECTRONICS CHINA (SEC China),August 20, 2001,This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,SAMSUNG010605BJ-kickoff2,1,OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK,1. Background information,Location Registered 。

4、一、三星手机市场概述从 2007 年第二季度开始，三星在全球手机市场的份额终于超过了摩托罗拉，成为全球第二大手机厂商。如今，三星又有了新的目标。近日，美国市场调研机构 Strategy Analytics 发布报告数据显示，2010 年三星手机全球手机销量同比增加 23%，达到 2.8 亿部，市场份额同比增加 1.2%，达到 20.6%。从对未来预期看，三星计划 2011 年手机产量提高 20%达到 3.25 亿部，并且计划在三年之内超过诺基亚。从全球各大区域市场对三星手机市场份额的影响来看，中国市场已经成为三星手机全球销量增长的主要动力。三星利用宽广的产品线。