1、,Group 2李帅 张惠刘飞利,Arthur W. Page Society,The Society is named in honor of Arthur W. Page, who served as vice president(副总裁) of public relations for the American Telephone and Telegraph Company （美国电话电报公司）from 1927 to 1946. He was the first person in a public relations（公共关系） position to serve as an off
2、icer and member of the Board of Directors of a major public corporation.,In the decades since, Page has become generally recognized as the dean（大师） of public relations and communications. In the course of his writing, Page established a series of management concepts which are today referred to as th
3、e Page Principles(成功公关原则)Arthur W. Page practiced seven principles of public relations management as a means of implementing（实现；履行） his philosophy.（哲学，人生观）, Tell the truth. Let the public know whats happening and provide an accurate picture of the companys character, ideals and practices., Prove it
4、with action. Public perception of an organization is determined 90 percent by what it does and 10 percent by what it says., Listen to the customer. To serve the company well, understand what the public wants and needs. Keep top decision makers and other employees informed about public reaction to co
5、mpany products, policies and practices., Manage for tomorrow.（未雨绸缪） Anticipate public reaction and eliminate practices that create difficulties. Generate(培育) goodwill. （信誉） Conduct public relations as if the whole company depends on it. Corporate relations is a management function. No corporate stra
6、tegy should be implemented without considering its impact on the public. The public relations professional is a policymaker capable of handling a wide range of corporate communications activities., Realize a companys true character is expressed by its people. The strongest opinions - good or bad - a
7、bout a company are shaped by the words and deeds of its employees. As a result, every employee - active or retired - is involved with public relations. It is the responsibility of corporate communications to support each employees capability and desire to be an honest, knowledgeable ambassador to cu
8、stomers, friends, shareowners and public officials., Remain calm, patient and good-humored. Lay the groundwork for public relations miracles with consistent and reasoned attention to information and contacts. This may be difficult with todays contentious 24-hour news cycles and endless number of watchdog organizations. But when a crisis arises, remember, cool heads communicate best.,Thank you!,
