1、Chapter 17,Managing Retailing, Wholesaling, and Market Logistics,Marketing Management Tenth Edition Philip Kotler,Objectives,Retailing Wholesaling Market Logistics,Four Levels of Retail Service,Self-service Self-selection Limited-service Full-service,Retail Positioning Map,Bloomingdales,Kinney Shoe,
2、Wal-Mart,Tiffany,Classification Of Retailer Types,Specialty Stores,Department Stores,Supermarkets,Convenience Stores,Off-Price Retailer,Superstores,Catalog Showroom,Store Type Length and Breadth of Product Assortment,Discount Stores,Types of NonStore Retailing,Direct Selling,Direct Marketing,Buying
3、Services,NonStore Retailing Accounts for More Than 12% of All Consumer Purchases, and is trending up.,Automatic Vending,Low Price Low Status Low Margin,Mid Price Mid Status Mid Margin,High Price High Status High Margin,New Entrants,Wheel of Retailing,Why are Wholesalers Used?,Management Services & A
4、dvice,Selling and Promoting,Market Information,Buying and Assortment Building,Risk Bearing,Bulk Breaking,Transporting,Financing,Warehousing,Goals of the Logistics System,Inventory When to order How much to order Just-in-time,Costs Minimize Costs of Attaining Logistics Objectives,Warehousing Storage
5、Distribution,Order Processing Submitted Processed Shipped,Logistics Functions,Logistics Systems,Transportation Modes,Checklist for Choosing,Transportation Modes,Rating Transportation Modes,Rail 3 4 2 2 3 Water 4 5 1 4 1 Truck 2 2 3 1 4 Pipeline 5 1 5 5 2 Air 1 3 4 3 5,Source: See Carl M. Guelzo; Introduction to Logistics Management Englewood Cliffs, NJ: Prentice Hall, 1986), p. 46.,Review,Retailing Wholesaling Market Logistics,
