1、FASHION ?,$ $,Fast Fashion,Chic and stylish with a reasonable price,Issues Facing CeeCee,- by 5Wings,Background,Issue Prioritization,Analysis & Recommendation,Conclusion,AGENDA,Part Background,Market overviewFast Fashion,Background,Short product life cycle,Mimic the newest design,Fast Supply chain,E
2、fficient IT system,Market overviewFast Fashion,Background,Fast Fashion,SPA Model,Continuous growth,Successful strategy,CeeCee overview,Background,AIM,Focusing on up to the minute fashion styles for women at affordable prices.,Leading edge of current trend and style of its own,Reliant on a good outso
3、urced distributor,Reliant on its sophisticated IT system,Limited numbers of each design in order to create an air of exclusivity,Performance,CeeCee overview,Background,Great Growth Potential,Some operation issues,International expansion,Part Issues Prioritization,1. Distributors strike,2. IT failure
4、,3. Expansion into jewellery range,4. Celebrity marketing,5. Ethical issues,Issues prioritization,Part Analysis & Recommendation,Issue 1,Distributors Strike,Supply chain,Distributors strike,Distributors strike,Design,10 to 15 days,Marketing & Sales,Distribution & Storage,Production,Current status,Di
5、stributors strike,Shops,Distribution Center,EIT,Lost profit 189,228,553.7,Lost customer loyalty,Distributors strike,How to minimize the losses?,Maintain current distributor,Set up own distribution team,Employ other distributors,Continue enjoying high efficiencyMaintain long term cooperation,Quick re
6、coveryDiversified risk,Easy to controlHigh utilization,Large expensesTime-consuming,Difficulty to cooperateHigh cost,Risk of similar collapseDifficult to recover immediately,Distributors strike,How to improve distribution?,Help current distributor recoverOutsource to other distributors,Resolve curre
7、nt collapse,Diversify distribution channelsCooperate with more distributorsSet up its own distribution team,Optimize logistics structure,Issue 2,IT Failure,IT failure,Current status,Significant Discrepancy,Website sales,Cash received,Receipt problem,How to collect ?,IT failure,20,000 difference,Whic
8、h way to collect payments?,CeeCees overstretched staffs,Greater losses,IT failure,What causes this IT failure?,Programing error,3 months before detection,Stricter error detection,More frequent internal audit,Timely internal control,IT failure,How to improve internal control?,IT failure,Current outso
9、urcing policy,IT system,CeeCees IT staff,Outsourced IT company,High Risk,Low Cost,IT failure,How much work to be outsourced?,Core design work,Some update work,In-house,Outsource,Clear segregation of duties,Issue 3,Expansion into Jewellery Range,Current status,Recession resistant,Low threshold,Synerg
10、y,Expansion of jewellery range,Whether to expand into jewellery range？,Expansion of jewellery range,NPV: 239,266,Expansion of jewellery range,Whether to expand into jewellery range？,Jewellery,Current products,Reject,Expansion of jewellery range,Whether to expand into jewellery range？,Unsatisfied pro
11、fit,Expansion of jewellery range,Comparison of key statistics,Expansion of jewellery range,Comparison of key statistics,Shop Expansion,Shop expansion,Issue 4,CelebrityMarketing,Celebrity marketing,Whether to use the celebrity ？,Celebrity marketing,Diversify marketing methods,Shop advertising,Celebri
12、ty,Direct media,Designer,On-line,Issue 5,Ethical Issues,Ethic issues,Current status,REPUTATION,CONFIDENCE,MORALE,Supplier Management,What to do?,Ethic issues,What to do?,Ethic issues,RecruitmentTrainingSound working condition,Energy savingEnvironment friendly materialrecycle,Laundry testChemical tes
13、tR&D healthy fabrics,Environment,Employee,Product,Part Conclusion,Conclusion,Short termMinimize lossesdistributor strikeIT failureReject proposalsjewellery expansioncelebrity marketing,Long termImprove outsourcing policiesdistributionIT systemExpand Shop rangeDiversifymarketing methodsEnhance CSR,Conclusion,High End,Fast Delivery,Fair Price,Fashion is Affordable,THANK YOU!,By 5 Wings Justin LiNancy YuanMaggie XuElena Zhong Angela He,Q & A,
