1、-,N,I,K,E,-,Just do it,Just do it,Contents,- What is Nike,Nike is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the worlds leading supplier of athletic
2、shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the sta
3、te of Oregon, according to The Oregonian.,Nikes LOGO,What is Nike,What is Nike,- Nikes advertisement,Nike - Just do it (AD),http:/ Nikes market segmentation,*Age,Market Segmentation,*Profession,*Income,Market Segmentation,- Age,Age segmentation pie chart,From the pie chart, we can know that Nike pos
4、ition the mainly market in young people who are 18 to 25 years old. Young people like doing sports. They chase after fashion and have strong sense of identity brands. At the same time, Nike focus their consumers on the white-collar level which have stable incomes. It is necessary for them to lead a
5、high-quality life, so that they are eager to doing exercises as well.,Market Segmentation,- Age,Nikes products are geared to all the necessaries of customers. With the improvement of peoples living standard, doing physical exercises has become a trend of lifestyle. So Nike seizes the opportunity and
6、 introducing a variety of products in different prices in order to meet all the exercise enthusiast.,Market Segmentation,- Income,Nike divides the professions into Student, Free-lancer, Office-worker, Teachers and others. There is no doubt that Nike doesnt rigidly adhere to a certain range. They des
7、ign all kinds of products with different characteristics for sports enthusiasts. No matter you are the most professional athletes who participate Olympics, or you are just a student who like doing sports. You can find a suitable “NIKE” for you.,- Profession,Market Segmentation,In short, Nikes potential customers are the young people who are engaged in sports, fashion and the white-collar with high income. All of them like doing sports and they are focus on the products appearance and performance requirements.,Market Segmentation,
