1、Operating management,VANCL,content,Introduction -VANCL Market positioning - VANCL Operation mode - VANCL Suggestions - VANCL,Have you searched it ?,VANCL is everywhere,Miracle of VANCL,Management team: original“ Amazon“ + famous senior e-commerce + traditional clothing industry elite. The rapid grow
2、th : 2007 October, choose clothing brand online sales business model.2009 May was recognized as national high-tech enterprises.Now VANCL has one of Chinas online B2C domain income scale top2011 VANCL becomes a Listed company Abundant capital: Huge investment in its initial operation in the early 10
3、months. Development: In 2009, 30.87billion RMB + 81.5% growth.In the independent sales apparel B2C web site, VANCL with 28.4% market share ranked No.1.,VANCL with 28.4% ranked No.1,VANCL Brand Positioning,Internet lifestyle brands Simple decent way of life Quality first + reasonable price High-quali
4、ty exquisite life for the Internet emerging groupCore : Advocate a minimalist lifestyle.,VANCL target customers,1.White collars especially manA large number of standardized production and supply.Only with appropriate reference standards.,2.New attractionsYoung beauties.,V+ Focus on fashion online su
5、pplies,Miook Cosmetics for young beauties,Operation mode of VANCL,OM ModeMarketing mode,4p= product +price + place + promotion Internet and search engine advertising Search engine optimization Blog or mailbox marketingWebsite marketing alliance Commonweal marketing Cross marketing,OM mode for Market
6、ing mode,2007.10 凡客诚品成立,建立网上销售商城,迅雷软件广告,搜索引擎竞价,各大门户广告,广告联盟广告 CPM,建立网站联盟 CPS,广告联盟广告 CPS,品牌,销售,CPM,Activities to attract FASHIONS,OM ModePayment method,suggestions,Pay attention to the delivery time Strictly control quality and make sure the consistency of the actual and the reality Improve the after sale service quality Strategic positioning is not clear Truly garment industry specialization and provide customers with personalized service,Thanks for listening !,
