1、12011 年 11 月商务英语专业工商导论模拟练习本试卷分两部分满分 l00 分，考试时间 150 分钟。1 第一部分为选择题，应考者必须在答题卡上按要求填涂，不能答在试卷上。2 第二部分为非选择题，应考者必须在答题卡上直接答题，答在试卷上无效。3 请按照试题题号顺序在答题区域内作答。Part One（20%)I Multiple Choice(1X20 =20）Direcnions:In this part, there are items 1-20. For each item, there are fourchoices marked A,B，C and D. Choose the b
2、est one end write your answers on the Answer Sheet.I A(n） is an association of two or more persons to carry on as co-owners of a business for profit.A. sole proprietorship B. partnershipC. corporation D. franchising2. Colombia, Brazil and Chinas Yunnan Province have a(n)in growing cof-fee beams, bec
3、ause in terms of climate those areas are more favourable for growing coffee beans than other parts of the world.A. absolute advantage B. comparative advantageC: definite advantage D. indefinite advantage3. Based on the findings of the job analysis，a(n)lists the objectives,respon-sibilities,main task
4、s of the job，the conditions under which the job is to be done，and its relationship to other jobs.A. job description B. job specificationC. job forecasting D. job scouting4. Which of the following does NOT belong to Non-Tariff Barriers?2A. quotas B. state monopolyC. revenue D. import license system5.
5、is the cheapest mode of transportation, particularly suitable for low-cost bulk cargoes such as coal, ore，grain, timber and construction materials.A. Rail B. WaterC. Truck D. Pipeline6.Ais a business that has one owner.A. partnership B. CorporationC. franchising D. sole proprietorship7. Which of the
6、 following ere goods that consumers would make an extra effort to purchase?AShopping products B. specialty productsC. convenience products D. product mix commodities8. Shipwaith Paper Products produces a variety of goods which are sold to whole salers. The wholesalers then distribute the products m
7、a wide variety of office supply stares and discount stores that sell to the final customers. The distribution channelused for Ship waiths products is an example of a .A. network and node distribution systemB. one-level channel distribution systemC. two-level channel distribution systemD. direct-leve
8、l channel distribution system9. The risk of relying on a single key employee can be reduced byA. purchasing key person insurance B. narrowing the job descriptionC. task specialization D. automating tasks310. According to its attributes，property can be classified into three types. They are the follow
9、ing EXCEPT forA. tangible real property B. tangible personal propertyC. intangible personal property D. inventory11. A(n）is a tax a government imposes on imported goods.A. tariff B. quotaC. excise tax D. exchange rate12. Which of the following is NOT one of the managerial skills?A. technical skills
10、B. mission skillsC. conceptual skills D. human skills13. When the employees are haired，it is important to train and develop them until they are qualified for the jobs. The methods can include the following EXCEPT .A. orientation B. on-the-job methodC. off-the-job method D. performance appraisal14. A
11、ccording to the Herzberg study, managers can motivate employees to be more productive by A. increasing their responsibilities B. increasing their salariesC. providing a safe work environment D. creating job security15. The programs that determine the specific tasks a computer will perform at any giv
12、en time are called A. hardware B. softwareC. virtual reality D. megahertz16. One of the following terms is NOT included in the types of economic system. It is.A. capitalism B. socialismC. mixed economy D. equalitarianism417. A major advantage of railroads as a mode of transporting goods is that they
13、.A. can reach almost my location quicklyB are very inexpensive when transporting goods short distanceC. are often the least expensive way of transporting heavy items long distancesD are the only way to transport gas anJoil safely over long distances18. The composition of debt versus equity financing
14、 is known asA. retained earnings B. revenueC. working capital D. capital structure19. The following are regarded as intellectual properties protected by laws EXCEPT for .A. trademark B. copyrightC. patent D. stock20. The management function that coordinates a firms employees and other resources in o
15、rder to achieve the organizations goals isA. planning B. organizingC. leading D. controllingPart Two（60%）Gap-Filling(1x1010%）Directions：Complete statements 21-25.,filling in each gap with a proper word or phrase:21.insurance covers losses resulting from damage to other people or oth-er peoples prope
16、rty.insurance protect businesses from risk involving the damage and loss to their own property.522. Liabilities are what a firm owes to others. Liabilities are those that can be cleared within one year whileliabilities are those that cannot be paid off within one year.23. Fed can use such instrument
17、s as,discount rates and tocontrol the money supply.24.pricing strategy is also calledpricing, which makes prices appear more acceptable or contain positive indication to customers.25. Besides advantages, sole proprietorships have some disadvantages, such as， limited access to capital, and unshared l
18、oss. T/F Questions (1x1010）Directions：Read statements 26-35. Decide whether they are tune or false by writing “T“ for true and “F“ for false.26. Brokers work as manufacturers sales representatives on a relatively permanent basis, while agents work as go betweens for sellers and buyers on a deal-by-d
19、eal basis.27. For money of a country to function at all，it must be made legal tender for that country by its government and be acceptable to the public.28. Countries with advantages in producing one type of goods will trade for goods they have disadvantages in producing.29. Liability losses are thos
20、e losses to property due to fire, theft, or weather conditions.30. The market for dealings with stocks and bonds is collectively called the securities market.31Large firms may obtain funds by issuing dividends, which are long-term debt securities（IOUs) purchased by investors.32. Lost or stolen trave
21、lers checks can usually be replaced if you promptly inform the issuing company of the serial numbers of the lost checks.33. While middlemen add cost, they add value as well.34. Milk, newspapers，soda, and chewing gum are examples of shopping products.635. Owners of a corporation can earn a return on
22、their investment either by receiving dividends or by selling the stock. Fundamentals of business(1x2525）sole proprietorship 商个体，个体户 partnership 商合伙， 合伙公司shareholder 股东 financing 筹集的资金，融资marketing 营销 channels of distribution 分销渠道， 销售渠道market segmentation 市场细分 product life cycle 产品生命周期pricing 定价 whole
23、saler 批发商promotion mix 促销组合 product advertising 产品广告checking account 支票帐户 credit card 信用卡debit card 借记卡 Fed 美联储copyright 版权 motivate 激励，激发owners equity 所有者权益 gross profit margin 毛利润率net profit margin 净利润率 current assets 流动资产fixed assets 固定资产 premium 保险费creditor 债权人V. Clone ( 1x25 =25 ）Directions: Re
24、ad the following passage and fill in blanks(41-65）with appropriate words from the list at the end of the passageNote that there are more words in the list than the blanks in the passage，Investment in one country (41）individuals organizations (42) Another is an important aspect of international busin
25、ess. Investment may be. for(43） in the form of securities or direct capital in the form of productive facilities. Colonialism and（44) have often been described in terms of powerful nations exploiting the（45）and natural resources of weaker，less-developed Countries. While some exploitation (46）till re
26、main，most developing as well as（47）nations now substantially control the types，(48）and owner-ship terms of investments（49） by foreigners. Much 7of the (50) private investment is now made by multinational（51）（MNCs)Technical distinctions in（52） such global corporations are sometimes made to reflect（53
27、） multinational investments（54） operations are made exclusively by an executive（55）from one nation or by(56) of different national investment leaders. Clearly; these multinational organizations (57) _ major role in world trade and investments (58)_of their demonstrated management skills，（59） ,financ
28、ial resources，and related advantages.（MNCs), nevertheless，must (60)frequently governmental and other(61）who contend that such far-flung companies are able to (62)_ or avoid national regulation by virtue of their ability to（63) new(and at times old) investments from one country to another. Some gover
29、nments have adopted exacting（64） which Macs must follow in their countries the most common of which requires a majority or significant (65） of domestic as opposed to foreign ownership.VI. Traaslation (5% x2=10）Directions Translate sentences into English.66.张伟达和陈浩建立了自己的合伙企业，启动资本为 7 万元69 宏雅可使用长期贷款和短期贷
30、款相结合的资金组合形式。82011 年 11 月商务英语专业工商导论试题答案及评分参考I Multiple Choice1x20 =20）1.B 2.A 3.A 4.C 5.B6.D 7.B 8.C 9.A 10.D11. A 12.B 13.D 14.A 15.B16.D 17.C 18.D 19.D 20.B Gap-Filling（1x1010%）21. Liability; Property22. Current（short-term）；long-term23. Reserve requirements; open-market operation24. Odd; psychologi
31、cal25. Unlimited liability; limited managerial expertise. T/F Questions（1x1010%）26. F 27. T 28. T 29. F 30.T31. F 32.T 33.T 34.F 35.TIV. Term Definition (3 % x5 =15%)936. It refers to a which can assign tasks and responsibilities to different departments by function, by product, by location and by c
32、ustomer.37. It is one of the elements a contract must contain. It means. Each party to the contract must be legally competent to take liability for what it signs in the con-tract.38. There are five types of utilities of intermediaries: time utility, place utility ownership utility, information utili
33、ty and form utility.39. The price that is where supply meets demand is referred to as the equilibrium price.40. It refers to the owner of corporation who holds shares which represent the ownership of the company.V. Clou（125=25）41. by 42. from43. portfolio 44. Imperialism45. charges 46. human47. deve
34、loped 48. Scopes49. made 50. global51. corporations 52. Classifying53. whether 54. and55. group 56. Combination57. play 58. because59. technology 60. Confront61.critics 62. minimize63.shift 64.Rules65.minority10VI. Translation（4x5=20%）66. Zhang and Cheng se t up their own partnership. The start-up c
35、apital is 70,000yuan.67. Zhang has attempted to get around the Guangdong wholesalers and buy directly from the local garment manufacturers.68. What is most important with Hongya is that its products should be superior both in fashion and quality to that of other shops.69.Hongya can adopt the capital structure in the form of both long-term loans and short-term loans.70. Hongya has spent huge amount of money on insurance to cover its factories and warehouses.
