1、商务英语写作教学大纲 课程类别 选修课适用专业 全部 开课学期 1 学分 2 总学时 24 理论学时24与其他课程的联系：学习本课程前的相关课程包括：英语写作，英语阅读，英语语法。建议教材 Business English Writing, 羡锡彪 主编，2008, 第二版，高等教育出版社主 要参考书1.商务英语写作实例精解 ，Shirley Taylor，外语教学与研究出版社，2007.2.外贸英语函电商务英语应用文写作(第 4 版) 尹小莹,杨润辉 编著,西安交通大学出版社, 20083.商务英语写作胡英坤，车丽娟主编, 外语教学与研究出版社,20054.商务英语写作手册 （第八版） （美
2、）阿尔里德 等著, 中国人民大学出版社,20075.商务英语写作一本全周玉江编著，机械工业出版社,2011一、课程的性质、地位和任务商务英语写作是英语专业的专业必修课程。通过该门课程的学习，学生可以全面掌握商务英语写作的基本概念、基本理论、基本技巧，也可以巩固英语专业其它专业课程的学习，是一门实用性很强的课程。通过本课程的教学，可以培养学生掌握商务英语写作的基础知识，商务英语书信的基本格式和写作技能，了解主要的商务英语写作类型，提高商务英语书面表达能力，为毕业后成为适应社会现代化建设需要的应用型涉外商务工作者打下良好的基础。通过学习有关商务活动的实用语言材料和实际操练，学生应能独立撰写一般的英
3、语商务函件和简单的商务报告和商务计划书等，意思表达清楚，用词比较准确，无重大语法错误。通过学习，学生能进一步提高基本的听、读、说、写、译的能力。二、课程章节的教学内容及学时分配学时分配序号 章节教学内容 理论 实践 合计1 Chapter 1 Introduction 2 2 42 Chapter 2 The layout of Business letters 1 1 23 Chapter 3 Business Correspondence 1 1 24 Chapter 4 Memos 1 1 25 Chapter 5 Meeting Materials 1 1 26 Chapter 6 B
4、usiness Reports 1 1 27 Chapter7 Business proposals and Business Plans 1 1 28 Chapter 8 Annual Reports 1 1 29 Chapter 9 Questionnaire 1 1 210 Chapter10 Contract 2 2 4合计计划计12 12 24三、教学章节教学目的、基本内容要求、重点和难点Chapter 1 Introduction1. 教学目的: Understand what business writing involvesThe major differences betwe
5、en school writing and business writingUnderstand the principles of effective business writingShow awareness of the importance of culture in business communication2.基本内容要求:Seven steps in the process of wringThree principles of business writing3.重点和难点: Intercultural Awareness in Business Writing Ethic
6、al issues in business writingChapter Two the Layout of Business Letter1. 教学目的: Know the essential parts To enable students to have a further understanding of the direct approach to enquiries and responses to inquiries;2.基本内容要求:The definition of the direct approachThe general structure of good-news a
7、nd neutral messagesThe direct approach to enquiries and responses to inquiries The direct approach to orders using the library and the internet3.重点和难点: Understand the different approaches to good news and bad news letterDeal with complaintsProduce letters of persuasionProduce your own checklist to h
8、elp you write excellent lettersChapter Four Memos and E-mails 1.教学目的: Identify the characteristics of memosDescribe memo elementsKnow how to write effective memosAvoid common errors when writing memos2.基本内容要求: 1. MemosThe definition The usage of memosHistorical Context (background)2. Five features o
9、f Successful Memos3. Two components of Memos 4. E-mails& its format3.重点和难点: 1. Memos & its format 2. E-mails& its formatChapter Five Meeting Materials1.教学目的: Know how to prepare paperwork for a business meetingWrite meeting noticesPrepare agendasWrite meeting minutes2.基本内容要求: Meeting NoticesThe defi
10、nition Nine Principles for Writing MinutesMeeting AgendasMinutesContent of Minutes 3.重点和难点:Notices & its format Nine Principles for Writing MinutesChapter Six Business Reports1.教学目的: Know the categories of business reportsDefine the functions of business reportsLearn the tips for producing good busi
11、ness reportsIdentify the components of formal reports2.基本内容要求: Different Categories of ReportsFunctions of ReportTrips for creating good Business ReportsDirect and Indirect ApproachesFormat and Length of ReportInformal ReportsFormal ReportsPreparations for Business Reports3.重点和难点:Two purposes of Bus
12、iness reportFour commonly used formatsThree components of formal reportsChapter Seven Business proposals and Business Plans 1.教学目的: To learn how to write internal Business Proposals& Business PlansKnow the components of external business proposalGet familiar with writing the request for proposalWrit
13、e business plans2.基本内容要求: Business Proposals1. Definition2. Two types of business proposals3. Internal business proposals Business Plans1. Definition 2. Differences between business proposals and business plans3. The important information in a business plan4. Characteristics of business plans5. Cont
14、ents of business plans3.重点和难点:Two types of Business Proposals& Business PlansFour commonly used formatsThree components of formal reportsChapter 8 Annual Reports1. 教学目的: Know what annual report isKnow the components of the annual reportProduce verbal representation of corporate performance2.基本内容要求:
15、IntroductionThe Annual Report and Its SectionsWriting the Annual Report2. 重点和难点:DefinitionPurposesFunctionsThe audience of the annual report:Chapter 9 Questionnaire1.教学目的:To acquire grammatical knowledge including definition of Questionnaire & Layout of the QuestionnaireTo enable students to have a
16、further understanding of Questionnaire & text and how to prepare a Questionnaire 2.基本内容要求: IntroductionLayout of the QuestionnairePreparing a QuestionnaireForming the questionsDesigning and presenting choices 3.重点和难点:Layout of the QuestionnairePreparing a QuestionnaireChapter10 Contract1.教学目的:Unders
17、tand what a contract is, and be able to distinguish between different typesIdentify the main components of a contractLearn some of the standard words and phrases found in contract language2.基本内容要求: Types of contractSales contract(1) Introduction(2) Price (3) Delivery (4) Terms of payment(5) Document
18、s (6) Claims, settlements of disputes3.重点和难点:Types of contractForce Majeure, Arbitration and claims本课程实践、实习要求与能力要求使学生熟悉熟悉常用商务英语文体的性质特点功能及写作技巧，进一步提高英语进行连贯的书面表达的能力。该课程既是知识的传授，更是一门指导学生用英语进行书面表达的实践课；目的在于训练学习能熟练掌握英语书信等商务文件的写作格式；能较熟练地运用英语商务书信中常用的表达方式能结合各种实际情况，撰写用词语气都能较清楚表达写作者意图的一般商业书信等商务文件。五、本课程的教学方式与考核方法
19、1. 教学方式 商务英语写作要吧写作知识和写作技能训练与实际的业务活动相结合，不是孤立地讲写作，也不是孤立地讲商务知识，力求使一切努力落实到商务写作能力这点上。因此本课程采取案例教学和任务教学两种手段来开展商务写作教学。并在教学过程中渗透跨文化交际知识和交际中的伦理问题，因为商务活动范围的扩展，商务写作涉及的商务业务知识，传递信息的手段和使用的语言也在发生变化。案例教学要给学生提供商务写作的实际事例，让学生通过分析 、体悟、 理解商务英语写作的思维特点， 篇章结构、 遣词造句的方式提高理性认识。任务教学要给学生设置在真实的商务交际场景下需要完成的任务，引导学生从任务的要求 目标读者的预期、 写作体裁的规范方面构思、 写草稿和修改，活动商务写作为商务业务活动的直接体验。2. 考核方法商务英语写作课程的考核包括形成性考核和终结性考试。1形成性考核商务英语写作课程形成性考核占课程总成绩的 30%，成绩根据学生完成作业的情况、在课堂上的综合表现以及参加小组活动和其他学习中心组织的活动的情况综合而定。2终结性考试商务英语写作课程的终结性考试占课程总成绩的 70%，考试按教学大纲的要求进行，统一命题。考试内容应紧密结合所学教材，重点考核学生的写作能力。
