1、Unit 3,Companies,Teaching and learning objectives,1. Talking about companies 2. Vocabulary: Company vocabulary 3. Communication techniques: to present a company 4. Problem-solving abilities: to make an investment plan 5. Business writing techniques: to write a memo,Overview of the unit,1st week Star
2、ting up Vocabulary Listening Reading2nd week Language review Communication skills Case study,Starting up,Company vocabulary (Do you know the words in blue?),Different types of company multinationals (large corporations)- local subsidiary- corporate culture state- owned company, family- owned company
3、, private company SMEs ( small and medium-sized enterprises) small business sole traders( one-man or one-woman business): freelancersProfits companies with shareholders, they want return on investment, shares in the company rise and fall, they try to maximise profitability for investors, in terms of
4、 increased dividends and a rising share price. Publicly quoted companies ( the shares are listed or quoted on a stock exchange),Which adjectives or verbs could come in front of the word company?family-owned multinational small medium-sized company profitable failing bankrupt work for a stay with a c
5、hange,Starting-up,Which of these companies would you like to work for? Why? A family owned company A multinational company Your own company (be self-employed),Companies,Work environment, pay promotion, job security,Family owned company,Friendly work environment Less pressure from work Few opportunit
6、ies for promotion Not good pay or salary Seldom lay people off-affection (a feeling of responsibilities),Your own company,Free like a bird, Felling isolated Heavy pressure of making a profit and company expansion - hard to find business idea Save time: dont have to travel to your office every day, w
7、ear a suit and a tie and deal with nasty and demanding bosses or rude Do what you like, but make a decision only by yourself Never be fired,Multinational Business,The advantages of a multinational business are: Good system for promotion System for welfare Sometimes good pay Access to new technologie
8、s and methods Availability of government grants Disadvantages include: Complex public relation More challenge more pressure from work Lay off people in large amount,Starting up,Match the sectors to the examples of products or services they offer.1. chemicals a) computer programming 2. construction b
9、) supermarkets 3. finance c) plastics 4. IT d) cancer drugs 5. media e) bridges 6. pharmaceuticals f) credit cards 7. retailing g) air services 8. telecommunications h) trucks 9. transport i) womens magazines 10. vehicle manufacturing j) telephone services 1. c 2. e 3. f 4. a 5. i 6. d 7. b 8. j 9.
10、g 10. h,Starting-up,Can you name a company in each business sector? Telecommunications/Media Transport Engineering Vehicles manufacturing Retailing IT/Electronics Construction Food and drink Pharmaceutical Tourism Other,Companies,Vocabulary,Vocabulary,Companies,Noun combinationsturnover: the amount
11、of money a company receives from sales in a particular period. Complete the sentence below with the words and phrases from the box.,Vocabulary,Companies,The amount of money a company receives from sales in a particular period is called its _. The money a company makes after taking away its costs is
12、its _. A company which is more than 50% owned by a parent company is called a _. The employees in a particular country or business are called the _. The percentage of sales a company has in a particular market is its _. The main building or location of a large organization is its _. The cost of a co
13、mpanys shares is its _.,Vocabulary,Companies,Financial PerformanceI am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. _ was $57.2 million, an increase of 15% on last year, and _ rose by 5% to $ 6.4 mil
14、lion. We are a highly competitive business. We have increase our _ to 20%. Consequently our _ has risen and is now at an all-time high of $9.6.Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new products. We have successfully
15、moved to our new _ in central London. We are now planning to start full production at the recently opened Spanish _ in October. Finally, thanks once again to our loyal and dedicated _. Our employees will always be our most valuable asset.,Vocabulary,Complete the chart below with the information from
16、 the box.,Companies,Peugeot, Benetton, container ship operator , American Express, French, Japanese, Italian, drug and chemical maker, drinks supplier,Vocabulary,Companies,Complete the chart with the information from the box.,Listening,Listening,Companies,Pre-listening workListen to the first part o
17、f the interview. What three reasons does he give for Triumphs success?Recording 3.1 According to the recording, three reasons are 3.2 According to the recording, which of the following statements are true?,Listening,Companies,Q: Bruno Tagliaferri, Triumph, has been very successful in re-launching th
18、e company and increase its sales, whatre the reasons for success? A: 1) has a very strong brand name2) invest in and develop new models which attract peoples attention3) give a bike very up-to-date look and : it has focused on styling and on high quality,Listening,Companies,Q: Which of the following
19、 statements are true? 1. The markets are those in which the most motorcycles are sold.2. In France, triumph has its own subsidiary.3. Triumph as its own staff in all its overseas markets.4. Triumph has a poor dealer network which needs to be improved.5. Buyers of motorcycles are enthusiastic, but th
20、ey do not know a lot about motorcycles.6. More than 80% of Triumphs production is sold abroad.7. France is Triumphs largest market in Europe.,Reading,Companies,Scan the text, and fill in the blanks.,Reading,Companies,Key words and expressions:revenue: yield from property or investment, income.收益；收入z
21、odiac: In astrology, this band divided into 12 equal parts called signs, each 30= wide, bearing the name of a constellation for which it was originally named but with which it no longer coincides owing to the precession of the equinoxes.黄道十二宫图：在占星学中，被等分为12份的黄道叫作宫，每宫30度，保留着其原有星座的名称，但由于岁差这些名称已不相符Gemin
22、i:双子星座：Capricorn:摩羯座catalog long-term, quality growth: growth that can be continued over the long term rather than short bursts of unsustainably fast growth.prioritylaunch: to set going; initiate:发动；开始：go + adj: go wild/ crazy/viral/ international/ public/ online,Reading,Companies,Key words and expr
23、essions:Seattle: A city of west-central Washington bounded by Puget Sound and Lake Washington. First settled in the 1850s, it prospered after the coming of the railroad in 1884 and became a boom town during the Alaskan gold rush of 1897. It is now an important commercial, transportation, and industr
24、ial hub and a major port of entry. Population, 516,259.西雅图：美国华盛顿州中西部的一个城市，位于普吉湾和华盛顿湖沿岸，19世纪50年代首批居民在此定居，1884年火车开通车后开始繁荣起来，在1897年阿拉斯加淘金热潮中成为一个新兴城市。它现在是重要的商业、运输、工业中心及主要进口港。人口516,259Toronto:The capital and largest city of Ontario, Canada, in the southern part of the province on Lake Ontario. Originally
25、 a French trading post, it was founded as York by the British in 1793 and renamed as Toronto in 1834. Toronto is an important Great Lakes port and an industrial center. Population, 599,217.多伦多：加拿大安大略省首府和最大城市，位于该省南部安大略湖边。原本为法国人的商品集散地，1793年英国人建立该城，名为约克，1834年重新被命名为多伦多。多伦多是一个重要的五大湖区的港口和工业中心。人口599,217,Re
26、ading,Skills: presenting your company,Companies,What experience do you have of giving presentations both in Chinese and in English. What do you find most difficult in each case?Look at some advice for making presentations; go through points one by one to see if you agree with the following points: F
27、ind out as much as possible about your audience. Introduce yourself (name, position, company) Start with a joke. Outline the structure of your talk. Vary the tone of your voice. Refer to your notes as often as possible. Use clear visual aids. Summarize your main points,Skills: Presenting Your Compan
28、y,Companies,A company boss is presenting his company to potential investors. The presenter does not follow the usual tips for presentations and irritates the investors. Match the tips 1-6 that the presenter does not follow with the audiences reactions a - f,1. Find out about your audience and adapt
29、your presentation accordingly. 2. Introduce yourself. 3. Use humor carefully. 4. Outline the structure of your talk. 5. Vary the tone of your voice. 6. Use clear visual aids.,This is no time for jokes. Is he still in his introduction or is he on to the main part? Hes talking to us as if we were his
30、customers, not potential investors. His slides contain too much information- all those boring figures! Who is this guy anyway? Im falling asleep. He talks in the same tone the whole time.,Skills: Presenting your company,Companies,Listen to a presentation about Tara Fashions. Complete the chart.,Skil
31、ls: Presenting your company,Companies,Skills: Presenting your company,Companies,Listen again. Tick the phrases that you hear in the useful language box.,Skills: Presenting your company,Companies,Role play:You are the HR director. Use the notes below to make a presentation about your company.Use the
32、headings in Exercise B to help you.Make a presentation about the companyAsk questions after your partners presentation,Skills: Presenting your company,Companies,Skills: Presenting your company,Case study,Stage 1,Problem of the companySolution to the ProblemStudents task in the case study,Stage 2 Ana
33、lysis of the background information,Stage 3 Making an investment plan,1. Consider the investment options carefully and decide how to invest the 1.5 million Euros.2. Make a detailed invest plan with reasons for your decision and prepare for a presentation for your plan.3. Write a memo to the CEO outl
34、ining the investment plan. Give reasons for your choices briefly.,Companies,Work in pairs.1. decide how to spend the 1.5 million.2. prepare a presentation of the investment plan, with reasons for your choices. Work in groups of four. Each group will analyze and discuss the investment plan. 1. Present your idea.2. Discuss the different plan of your group members3. Agree on a final investment plan.4. Appoint a spokesperson in each group 5. Lastly, write a memo to your CEO outlining your investment plan. Give reasons for your choices.,Case study,
