1、中级商务英语BEC21 Face to face 1.1 First impressions A Work in pairs Imagine that these people are greeting you when you arrive as a visitor in an unfamiliar office. Discuss these questions with your partner: What impression does each person give? Which person seems the most welcoming? B Youll hear each p
2、erson above talking to a visitor. Work in pairs Discuss these questions with your partner: Which of the visitors are greeted in a friendly and efficient way? Which of the visitors are made to feel welcome? What made the unwelcoming people seem unfriendly or unhelpful? C Work in groups Discuss these
3、questions with your partner: What impression do you try to give to the people you deal with in business? What impression do you try not to give? Add some more adjectives to these lists: I try to be: pleasant sincere efficient _ _ _ I try NOT to be : unfriendly shy aggressive _ _ _ What exactly would
4、 you say when you greet a visitor to your office?D Youll hear three conversations in which people are meeting and being introduced to each other. Listen to what they say to each other and fill the gaps below: 1 Alex White: a new employee, meets Chris Grey. Alex White: Id just like to_. My names Alex
5、 White and Im the new export sales co-ordinator. Chris Grey: Oh, yes. Ive heard of you. How_? Im Chris Grey._you 2 Liz Jones, a colleague from Canada, is visiting the office in London. Tony Harris: Ms Smith, Id_Mrs Jones. Mrs Jones is from our sales office in Toronto. Liz Jones: Hi! Claire Smith:_,
6、Mrs Jones? Ive been_meeting you. Liz Jones: Oh, please_Liz. Claire Smith: And Im Claire. Liz Jones: Hi. Claire Smith: well, Liz, did you _? Liz Jones: yeah, not too bad 3 Miss Lucas, a visitor from Argentina, is introduced to Mr Evans. Mrs Green: Mr Evans, _Miss Lucas? Shes from Argentina. Mr Evans:
7、 Yes, I think were met bdfore. Its_! Miss Lucas: That;s right, hello again._? Mr Rvans: Fine, thanks Work in pairs Listen to the conversations again and notice how the small talk(social conversation) develops. Discuss how each conversation might continue. Here are some questions that you could ask a
8、 new colleague or client if you want to be friendly and start a conversation: Did you have a good journey? Is this your first visit to？ Do you need any help or information? When did you actually arrive? Where are you staying? Whereabouts do you come from in？E The class is divided into two teams. If
9、youre in the A Team, look at File1 on. If youre in the B Team, look at File2. Follow the instructions in your File. File1 You are in the A Team. Choose one of the surnames and positions below for this role-play activity. Use your OWN real first name and title (Mr, Ms, Dr, etc.). Write your full name
10、 and position on a badge or label, so that everyone can see who you are. SURNAMES Rossi Mackenzie Jabbari Schmidt Martin da Silva Gomez Foster Kobayashi ONeill Lefvre Cartier Bellini - or another surname POSITIONS: managing director training officer production manager vice-chairman purchasing manage
11、r personnel manager export sales manager chief designer sales director public relations officer marketing director vice-president - or another position Imagine that the members of your team all work for ACME Industries. Youre going to meet some visitors (members of the B Team). Introduce them to you
12、r colleagues. 1 A visitor from the B Team will introduce him or herself to you. Talk to this person for a minute or so. 2 Find a colleague to introduce your visitor to. At the same time you will be introduced to another visitor. Say goodbye to our first visitor and then start a conversation with the
13、 second visitor. Talk to this person for a minute or so. 3 Repeat step 2 with a different colleague. 4 Continue until your teacher asks you to stop. 5 Look at File2 and choose a new identity. Play the role of a visitor this time. File2 You are in the B Team. Choose one of these surnames and national
14、ities for this role-play activity. Use your OWN first name and title (Mr, Ms, Dr, etc.). Legrand Geneva, Switzerland Harris Plymouth, England Gabrielli Milan, Italy Mller Munich, Germany Yip Singapore Rockford Detroit, USA Beaumont Lille, France Martens Brussels, Belgium Vlachou Salonika, Greece Car
15、reras Barcelona, Spain Oliveira So Paulo, Brazil Fukuda Osaka, Japan Wallnfer Vienna, Austria Mckinley Edinburgh, Scotland Imagine that each of you is VISTOR to ACME Industries. Youre each going to meet someone who works there (members of the A Team). They will Introduce you to their colleagues. 1 I
16、ntroduce yourself to someone who works at ACMW Industries. Talk to this person for a minute or so. 2 Your host will introduce you to one of his or her colleagues. Say goodbye to your host and then talk to this new person for a minute or so. 3 step2 will be repeated with a different ACME employee. 4
17、Continue until your teacher asks you to stop. 5 Look at File1 and choose a new identity. Play the role of a member of ACME Industries staff this time. F Work in small groups Ask your partners: What do you find difficult or enjoyable about talking to someone youve never met before? a superior or head
18、 of department? people from different countries? (Consider several different nationalities.) a large group of people?词汇和短语(Words and Expressions)aggressive adj. 敢作敢为 ambition n. 志向，抱负 aperitif n. 开胃酒 architect n. 建筑设计师 Argentina n. 阿根廷 blink vi. 眨眼睛 cable TV 有线电视 chain n. 连锁店 chew vi. 咀嚼、深思 click vt
19、. 使发出卡嗒声 considerably adv. 相当地 continually adv. 不断地，连续地 conversationalist n. 健谈者 co-ordinator n. 协调人 counterpart n. 相对应的对手 delegate n. 代表 Denmark n. 丹麦 efficient adj. 效率高的 enjoyable adj. 愉快的 entertaining n. 款待 European Union(EU) 欧洲联盟，简称欧盟 frustration n. 使人灰心的事 gap n. 隔阂，差距 gesture n. 姿势，手势 Greece n.
20、 希腊 gymnastic adj. 体操的 Holland n. 荷兰 Hungary n. 匈牙利 impression n. 印象 indigestion n. 消化不良 Ireland n. 爱尔兰 Irish n. 爱尔兰人 light-hearted adj. 轻松愉快的，无忧无虑的 nationality n. 国籍 New Zealand n. 新西兰 Norway n. 挪威 notable adj. 显著的 offence n. 冒犯 offensive adj. 冒犯的 Pakistan n. 巴基斯坦 Paksitani n. 巴基斯坦人 previous adj. 先
21、前的 prospect n. 预期，前景 quiz n. 小测验 Saudi Arabia n. 沙特阿拉伯 Scandinavian n. 斯堪的纳维亚人 Scotland n. 苏格兰 Scot n. 苏格兰人 sigh vi. 叹气 sincere adj. 真诚的 sniff vi. 嗅，吸气 superior n. 上级，上司 surname n. 姓 Sweden n. 瑞典 syllable n. 音节 temporary adj. 暂时的 welcoming adj. 热情的，友好的 whereabouts adv. 下落，行踪 yawn vi. 打呵欠 1.1 First i
22、mpression 初次印象 A 用英语交谈时，正确使用称呼在社交中很重要。名字在英语姓名和汉语姓名相反，英语前，称为 first name, 姓在后，称为 last name, 或 surname, 或 family name。如： John Smith Peter Brown Alice Green (名) (姓) (名) (姓) (名) (姓) 注意当面称呼时一般不用全名。 交谈时的几种称呼方式： 用 Mr, Mrs, Ms 或 Miss+姓，表示尊敬，礼貌，较为正式。 Mr, Mrs, Ms 不能单独作呼语，不能说：Good morning, Mr/Mrs/Ms. Miss 可以单独作
23、呼语，用于学生称呼女教师；一般人称呼女招待员、女店员；店员、仆人 称呼未婚女子等。 直呼名字。通常用于熟人之间，是友非正式的称呼。如今在许多英语国家，特别是美国 不太拘泥于形式，直呼其名不仅限于熟人之间了。在工作中初次见面也常常直呼其名。 但在高等学府学生对教授一般还是用尊称，如：Dr.Smith（史密斯博士） 。 不知对方姓名时可用 sir 或 madam 表示尊敬。例如： Excuse me, Sir, can you tell me how to get to the closest gas staion? 对不起，先生，你能不能告诉我怎么去最近的加油站？ 对有头衔的人，用头衔姓表示尊敬
24、。如：Dr. Brown（布朗博士） ， Professor Black（布莱克教授） 。 B 不论我们走在哪里，初次印象至关重要。请听几段与客人初次见面打招呼的录音，并注意 听哪几段录音态度比较友好，哪几段显得不太客气。 听力 预习 to have an appointment with sb. 与某人有约会 Is Mr Grady in yer? 格莱蒂先生来了吗？ Yet 是副词，意思是“已经” ，表示一种语气。例如：Is everything ready yet? 一切都准备好了吗？ 练习一 听录音，填出每须对话中所缺的词或句子： 1 Woman: Good evening, Mr.
25、Green,_again. 2 Man: Good morning, madam,_? 3 Man: Good afternoon._Mr Ferguson please. 4 Man:_, can I help you at all? 5 1st man: ErGood morning, sir_? 6 2nd man: Yes, er_Ms Shapiro. I think Imay be a bit early 7 Woman: Good morning, Mr Rossi._? 8 Man: Erhello, Miss MacDonald,_erMrs Sanderson_ 9 Man
26、: Good morning,_._Mr,Suxuki. 10 Woman: If youll just_, Mr. Martin, Ill_ 练习二 指出下面句子中的呼语是否正确：表示正确，表示不正确。 1 Good mornging, Mrs, White! 2 What can I do for you, madam? 3 Hello, Alice Green! 4 How are you, Mr? 5 Alice, this is my friend Helen. 6 Your letter, Professor John Smith. 7 Im pleased to meet you
27、, Ms. 8 Welcome to our company, Mr Peter Brown. 9. Can I help you ,Miss? 10 Excuse me, are you Dr Ford? C 英语和汉语一样，也有许多描述与人接触中留给另人印象的形容词。例如：pleasant 令我愉快的，sincere 真诚的，efficient 效率高的，unfriendly 不友好的，shy 害羞的，aggressive 敢作敢为的。下面方框中列举更多的形容词： calm laxy nice stupid polite sleepy friendly honest helpful rud
28、e foolish sly(狡猾的) confident(自信的) alert(机灵的) quarrelsome(爱争吵的) tricky(耍花招的) reliable(可靠的) intelligent(明智的) selfish(自私的) clumsy(笨拙的) D 在业务往来中，初次接触时除了谈业务外，也可以 一些虽与工作无关但可以促进相互了解的话题，它可以缓解初次相遇时的紧张气氛。这样的对话在英语里称 small talk 或 social conversation, 它不但使你显得很友好，又对拓展业务很有帮助。这一节里的三段听力练习着重在 small talk, 听录音时请特别注意 sm
29、all talk 是如何自然进行的。 下面介绍一些 small talk 的话题： Did you have a good journey? Is this your first visit to？ Do you need any help or information? When did you actually arrive? Where are you staying? Whereabouts do you come from？ 还可以谈： What do you usually do on weekend? What kind of food do you like? Chinese?
30、 Italian? Do you play any sports? Do you like hiking? Whats your favorite sport? Do you like movies? How is the weather in your city? Do you often get together with your friends? 许多中国人非常习惯谈的话题在西方很可能是忌语，如问对方的年龄、工资、买的某样东西多少钱等话题在西方是避而不谈的。外车人很讲究隐私，谈这类话题会使你显得不礼貌 听力 1 预习 lift n. 电梯 export sales co-ordinat
31、or 出口销售负责人 personner n. 人事部门 head of personnel 人事部负责人 take the lift over in the corner 在那边角上乘电梯 听力 2 预习 Bournemouth n. 伯恩茅斯（英格兰南部一城市） There was all this fog at Heathrow, though. 不过在希思罗机场碰上了大雾 My flight was diverted to Bournemouth 我乘的航班飞伯恩茅斯 听力 3 预习 Buenos Aires 布宜诺斯艾利斯 阿根廷首都 Mendoza 门多萨 阿根廷西部一城市 I l
32、ive in Buenos Aires, but I was raise in Mendoza. 我住在布宜诺斯艾利斯，但我是在门多萨长大的Unit 1 Project Reporting Tense Review Focus: Two colleagues discussing the progress of a marketing campaign 1. Listening 1.1 Information transfer Listen to the dialogue in which two colleagues discuss the progress of a marketing c
33、ampaign. As you listen, complete the key for the project planner below. 请见附图 1-1 1.2 Communication In the listening extract, the speakers had a clearly defined relationship-boss/subordinate. What made this so clear? 2. Presentation In the dialogue, the speakers used a range of tenses to talk about d
34、ifferent events: l The Past Simple l The Present Perfect l The Present Simple l The Present Continuous l Future forms with will and going to. We can position the tense usage on a time continuum: 请见附图 1-2 Look in detail at how these tenses are used: 2.1 The Past Simple This tense can be used to descr
35、ibe a state, or an event or a series of events which took place clearly in the past. For example: We ran the market test for 2 months, until the middle of November. What were the results like?. sales reached their target. 2.2 The Present Perfect This tense is used when we refer to an event or time p
36、eriod which is unfinished. It is not used when a past time (e.g. last week/last year/when we started/at the beginning) is stated. For example: So what has gone wrong? (e.g. since then/in the meantime/recently) Basically we ve had problems. scaling up for the national launch has been much more diffic
37、ult. e.g. until now) 2.3 The Present Simple This tense is commonly used when we refer to states, events or activities which are characteristic of the present but which do not take place in any defined time period. Here, it is often used with verbs of perception (e.g. to think, to feel, to look, etc.
38、). (Note that verbs of perception are rarely expressed using the Present Continuous.) For example: It seems that theyve run into difficulties. 2.4 The Present Continuous This tense is used when we refer to an event which is current or temporary. For example: At the moment, were working on some new p
39、romotion literature,. Weve having to update it. 2.5 Future forms There are several verb forms which are used when we refer to future events. For example: Were going to hold both national and local press. . promotion literature, which will be used in. Listening Task A: OK, lets go back to the origina
40、l plan and see where we have got to. The preliminary market test was due to start last September, is that right? B: Yes, thats right. We set up a small-scale trial in the North. We ran the market test for 2 months, until the middle of November. A: And what were the results like? B: Very encouraging.
41、 Sales reached their target and generally consumer reaction was good. A: So what was the next step? B: Well, as you know, the plan was to move to a national launch fairly quickly. We had planned January this year for a major TV advertising campaign. A: So whats gone wrong? B: Basically, weve had pro
42、blems in production. It seems that scaling up production for a national launch has been much more difficult than expected. A: Thats ridiculous. We had no problems with production during the test market phase. B: I know, but that was on a much smaller scale. It seems that theyve run into difficulties
43、 with the tooling for the machines-youll have to talk to Brian about that. A: I dont want to talk to Brian. I want you to tell me where we stand. B: Of course. We now have a launch date for early next month-May 5th. The TV advertising will start the weekend before on 2nd May. At the moment, were wor
44、king on some new promotion literature, which will be used in the shops. A: I thought you finished that ages ago. B: Yes, thats true. But because of the delay on the launch date, were having to update it. A: I see. B: So, besides the launch advertising and promotion campaign, we are going to hold bot
45、h national and local press conferences so that we maximise the media coverage during the launch phase. A: When are they due to take place? B: Next week actually, on 15th and 16th April. A: Right, I must go now, but keep me up-to-date with developments. B: I certainly will.3. Controlled practice Comp
46、lete the following dialogue by putting the verbs in brackets in the right tense. A: When _ the project _ (start)? B: It _ (begin) at the end of last year. A: What _ the results _ (be) like so far? B: Rather disappointing. We _ (hope) to reach our targets before now. A: How _ you _ (account) for these results? B: It _ (be) difficult to say. The retailers _ (think) the product is over-priced. A: Really? B: Yes. As you _ (know), this product _ (target) at the 30-40 age group. I _ not _ (think) it _ (reach) them. A: So what _ you
