1、BEA Confidential. | 1,书名：商务英语听说实训教程 ISBN：978-7-111-37628-6 作者：徐志凡 出版社：机械工业出版社 本书配有电子课件,Unit One Greetings and Introductions,Contents Practical ObjectivesListening Tasks Section A (Questions 1-10) Section B (Questions 11-18) Section C (Questions 19-29),Speaking Tasks Language FocusPractice Makes Perf
2、ect Practice 1: Sample Dialogue Practice 2: Discussion Practice 3: Mini Presentation Practice 4: Role Play,Practical Objectives,(1) To learn how to meet and see off business clients(2) To learn how to introduce yourself and others(3) To learn general manners in greetings,Section A (Questions 1-10) L
3、isten and decide whether the following 10 statements are true (T) or false (F).,1. Your desire to establish business relations meets our goal. 2. Id be very glad if you could arrange a visit to your company for me. 3. Flight 5836 is due to arrive at Beijing airport around 6:30 pm. 4. Mr. Gao, the ge
4、neral manager, went out to meet his guest. 5. Its a little bit improper if you present your card after you are asked.,(T),(T),(F),(F),(T),6. We often use bilingual business card when meeting foreigners. 7. Please let me introduce President of Sino-American Friendship Association, Mr. Broad Hawley. 8
5、. You should pay 280 yuan for the overweight baggage. 9. CAAC Flight 2046 from Shanghai has been delayed for about 45 minutes. 10. It is appropriate to say “how do you do” when you meet someone for the first time.,(T),(F),(F),(F),(T),Section B (Questions 11-18) You will hear two conversations. Write
6、 down the necessary words or numbers in the spaces provided. You will hear the conversations twice.,Conversation One (Questions 11- 14)Confirming a booking at the Grand Hotel Caller: Mr. _(11)Length of stay: May 3rd to the 7th Rooms: _ (12)Buffet restaurant: _(13)floorOther service: Morning call at
7、about _ (14),Anderson,two double and two singles,second,6:15,Conversation Two (Questions 15 - 18) Look at the note below. You will hear a man asking another to buy tea.,Telephone MessageDate: 25th of NovemberTime: 14:45Item: buying (15) _ boxesPurpose: 12 for meeting room, (16) _ for the officeTotal
8、 money: (17) _ dollarsDeadline for purchasing: before (18) _, November,15,3,300,30th,Section C (Questions 19-29),One (Questions 19-23) You will hear five short recordings. For each recording, decide what job the speaker is doing. Write one letter (A - G) next to the number of the recording. You will
9、 hear the five recordings twice.,A ManufacturerB RetailerC Logistics managerD AuctioneerE Marketing ManagerF Inventory staffG Civil servant,19 _ 20 _21 _22 _23 _,C,F,G,B,E,Two (Questions 24-29),You will hear a talk presented by a reporter introducing a new product. For each question 24 29 mark lette
10、r (A, B, C) for the correct answer. You will hear the following recordings twice.,24. The customers desire for new products is _ .A. endless B. exciting C. upsetting 25. The best way of selling your new product can be _ .A. demonstrate them on the spotB. stay focused C. make them more technical 26.
11、When the customers decide to buy a companys product, they prefer to choose _ .A. its technical featuresB. its market ability C. its value-added service,27. End users always desire _ .A. the newest productsB. the most powerful tools C. raising their productivity with what they have bought 28. Accordi
12、ng to the reporter you will have a huge advantage if _ .A. lowering priceB. having new productsC. having customer confidence 29. Many new products are _ .A. more technical in natureB. low price C. high price,IV Speaking Tasks,Practice Makes Perfect Practice 1: Sample Dialogue Learn to the following
13、sample dialogue and practice.,Who: A (Yang Hong, a lady from a Chinese company), B (Hunter Luis, a gentleman guest) Where: at the airportA: Excuse me, Sir, are you Mr. Hunter Luis?B: Yes, Im Hunter Luis, I am from Scotland.A: How do you do? My name is Yang Hong, I work at HRD of Jinshan Mining Compa
14、ny.B: How do you do? Ms. Yang?A: Its great to meet you in such a lovely day. Welcome to Yunnan.B: Thank you. For most British, Yunnan is a most attractive travel destination, especially for its weather, food and cultural diversity.A: Yes, “Seeing is Believing”. Hope you have a wonderful time in Yunn
15、an.B: Thank you, Ms Yang.,A: You are welcome, on behalf of CEO, Mr. Guo, I come here to meet you.B: Its great, very glad to meet you.A: Nice to meet you, too. Is this the first time to China?B: Yes, Ive been looking forward to the journey very much. A: Mr. Luis, here is my business card. You can cal
16、l me when you stay in Kunming. B: OK，thank you so much. Here is my business card. I hope you could keep contact with me through email.A: Yes, I will. Lets go to our companys headquarters, Mr. Guo is waiting for you.B: Ok.,Practice 2: Discussion,Discuss the following questions with your partner, usin
17、g as many of the given words and expressions as possible.,1. How do you prepare for meeting a guest at the airport?suit, tie, neat hair and a bunch of flowers 2. What do you think are the most important qualities for a successful receptionist?being punctual, being familiar with the schedule and maki
18、ng reservations 3. What kind of gifts do you think are suitable when seeing westerners off?wax paintings, Chinese silk products, Chinese tea and ethnic handicrafts,Practice 3: Mini Presentation,In this part of the practice you are asked to give a short talk on a business topic. You have to choose on
19、e of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.,WHAT IS IMPORTANT WHEN? MEETING CUSTOMER AT THE AIRPORT FOR THE FIRST TIMETIMINGFORMAL CLOTHES,WHAT IS IMPORTANT WHEN? INTRODUCING YOUR GUEST AND YOUR DELEGATIONINTRODUCE HIGH-RANK OFF
20、ICERINTRODUCE LADIES PRIOR TO GENTLEMEN,WHAT IS IMPORTANT WHEN? PRESENTING AND RECEIVING GIFTSGIFTS WITH CHINESE CULTURAL CHARACTERISTICSALL LITTLE GIFTS ARE AVAILABLE EXCEPT CASH,Practice 4: Role Play,One Complete the following conversations in English and practice it with your partners.,A: Excuse
21、me. Are you Mr. Booth from Canada?B: _.（是的，我正是）A: I am Zhang Feng, the CFO（Chief Financial Officer）of Sunny High Tech Company.B: _ . （你好，张女士，很高兴认识你）A: _ .（你好，布思先生，很高兴认识你）Mr. li, general manager of our company, comes to meet you. _ .（我来介绍一下，这位是我们的总经理，李先生。这位是来自加拿大的布思先生）C: Nice to meet you, Mr. Booth,
22、welcome to China. B: _,Yes, I am,How do you do, Ms. Zhang, nice to meet you,How do you do, Mr. Booth, Im glad to meet you too,Please let me introduce Mr. Li to you. This is our general manager, Mr. Li, and this is Mr. Booth from Canada,They exchange their business cards.（我也很高兴见到你，李先生。非常感谢你亲自到机场来接我）C
23、: _?（这是我的荣幸，一路上还顺利吧）B: Wonderful, its very pleasant.C: _ _ ? （我们先送你到酒 店稍事休息，然后去品尝云南过桥米线，好吗）B: That sounds good. Do you know where the luggage claim is?A: _.（是的，就在那儿。我们走吧）A few minutes later.A: The bags seem quite heavy, let me take them. B: Thank you very much, _.（我可以拿一只行李箱的） C: OK. There is a car w
24、aiting over there, this way please.,Glad to meet you, too, Mr. Li. Thank you for your coming to meet me at the airport,Were going to your hotel. After a short break, shall we have a meal of Yunan Over-Bridge Rice Noodles,Its my pleasure. How was your flight,Yes, its over there. Lets go,I think I can
25、 manage one,Two In this part you are given a discussion topic. You have 30 seconds to look at the prompt card, and then about 3 minutes to discuss the topic with your partner. After that you will be asked more questions related to the topic.,For two candidates,Etiquette TrainingYour company is going
26、 to hold a staff training program on a certain topic about politeness. You have been asked to help with the preparation for the training. Discuss the situation together and decide: What are the most impolite activities? What do you think of cigarettes and no-smoking policies?,For three candidates,Et
27、iquette TrainingYour company is going to hold a staff training program on a certain topic about politeness. You have been asked to help with the preparation for the training. Discuss the situation together and decide: What are the most impolite activities? What do you think of cigarettes and no-smok
28、ing policies? How the company could deal with any objections from staff who are smokers?,Listening Script,Section A (Questions 1-10) 1. We have similar opinions on establishing business relations. 2. It would be very appreciated if you could show me around your company. 3. May I have your attention
29、please! Flight 5836 will arrive in Beijing at 8:30 pm. 4. On behalf of our general manager, Mr. Gao, I come here to meet you. 5. Its better to give your business card before your guests ask for it.,6. Its necessary to use a bilingual business card when meeting foreigners. 7. Please let me introduce
30、the President of Sino-British Friendship Association, Mr. Broad Hawley. 8. Your air tickets fare is 820 yuan. 9. CAAC Flight 2046 will take off from Shanghai at 11:45 a.m. 10. It is a formal way to say “how do you do” when meeting someone for the first time.,Section B (Questions 11-18),Conversation
31、One (Questions 11 - 14)L: Good morning, Grand Hotel of Shanghai, can I help you? G: I want to confirm a booking I made on the Internet five days ago. L: Could you spell your surname please?G: Of course, A-N-D-E-R-S-O-N.L: And when was the reservation for?G: May 3rd to the 7th.L: Just a moment please
32、, let me check it in our computer system. Got it, here we are.,G: Wonderful, two doubles and two singles, is that right?L: Exactly! Is there anything else?G: Well, could you tell me where buffet restaurant is?L: Its on the second floor.G: Thank you. By the way, weve got an early return flight on the
33、 8th of May, so well need an alarm call at about 6:15.L: No problem sir, Ill arrange it now.M: Many thanks.,Conversation Two (Questions 15 - 18),A: Yes, Mr. Taylor, Rod speaking.B: Hello, Rod. Could you buy some tea for our meeting room?A: How many boxes do you want to buy? And how much money do you
34、 want to spend?B: Er, 240 bucks for 12 boxes. What do you think?A: Ill manage. I suggest we buy three more boxes for our office.B: Let me thinkOK! I agree. 15 boxes of tea with 300 dollars.A: When do you want them?B: Before 30th of November. By the way, I want the same flavor as before.A: OK! No wor
35、ries.B: Thank you. Good bye.A: See you. Mr. Taylor.,Section C (Questions 19-29),One (Questions 19-23)19. (M)We produce computer accessories, scanners above all. My job is to plan all the process leading to the assembly of the scanners, and then their eventual delivery to wholesalers. Were based in A
36、ustralia, but many of our parts are produced in Vietnam. The scanners are assembled in Australia, and then sold worldwide, especially in Asian countries.,20. (F)Im in charge of the warehouse here in Hong Kong, but not the assembly plant. Its my job to work with Smith, who is the manager of logistics
37、 department, and make sure that we know exactly what parts we have at any time, and what orders we have coming up. We dont have much space here, we cant afford rent expenditure, so its important that we only have in stock what is absolutely essential. When a big order is coming up, we have to order
38、the parts we need.,21. (M)This report has to be on the Ministers desk by Tuesday morning. Ive had the researchers on it for a few months and its looking pretty good. I dont think the government is going to have too much difficulty as the statistics speak for themselves. There is a clear drop in the
39、unemployment figures, even taking into account seasonal factors.,22. (F)Yes, in the past I had to deal with a wholesaler, or make massive orders. This wasnt good for the kind of small shop I have. I didnt want to have lots of my capital tied up in stock, nor do I have space to store lots of stuff. T
40、hats why working with Smith is good their logistics are so good that they can make financial sense out of delivering even only three or four items at a time to me. I get what I want whenever I need it.,23. (M)I think I mentioned to you all before that at the interdepartmental meeting with the managi
41、ng director last month, it was put to me that we need to look into expansion into new markets. And Im quite interested in any questions that anyone in our department may come up with. You had some excellent ideas for expansion last year when we moved to the Asian market. So if you could all give tha
42、t some thoughts, I know, Susan, that you said you looked into the possibility of further eastern Asian customers on your last trip to Japan, and Ill be interested in your report, uh, when its ready.,Two (Questions 24-29),New product introduction are healthy for the industry. They generate excitement
43、 in the marketplace and sales in your store. Many of your customers are anxious to learn about whats new. By having just what theyve been looking for, the company can increase the bottom line while simultaneously meeting the end users insatiable need for more, better, and faster.At a recent industry
44、 convention, I heard a question, “How do we compete with other companies?” My reply is this: stay focused. Identify your advantage over them and maximize its potential. When new products come to market, the company becomes more than a place to buy power tools. You become a problem solver for the cus
45、tomer. This is a huge advantage over other companies.,Many new products are more technical in nature. Therefore, they require salesmanship. The only way to get them into the hands of the people for whom they were designed is to take them directly to the job site and demonstrate them. This is one are
46、a where companies can sharpen their competitive edge.Your customers are able to discern the difference between makeshift solutions and application-specific products. By focusing on their needs, industrial companies can offer the right solution for demanding jobs.,These solutions are coupled with the
47、 necessary product knowledge to educate the customer about using the product. This factor distinguishes your business from all of the others. Your customers arent only buying a power tool from you theyre purchasing a value-added service that helps them become more profitable in their business.With that in mind, let me turn the question around and ask, “How can other companies compete with the value-added service that you offer to customers?”,
