1、第七章 商务信函 的格式,Layout and Format of Business Letters,信头 日期 封内地址 称呼 主题 正文 结尾敬语 签名,Seven Basic Parts,Return,（商业信函的组成部分） 一般商业信函的组成可分为8个部分： 1.信头 (The letter-head) 发信人的名称、地址和发信日期。目的在于使收信人了解信发自何方、何处、何时，以便复信时参考。 2.信头的位置,I. Layout of Letters,1. 信头（Letterhead）ABC Trading Co. 188 Newton Palace London NG29 OPA T
2、el: 01345 567921 Fax 01345 438923,2011年2月 22日February 2, 2011（美）2 February 2011(英),3. 编号 （Serial Number; Reference Number）,你方存盘号：Your ref. DB/lih（收到的信）我方存盘号：Our ref. NJ/JL CF2（寄出的信）,4. 封内收信人地址 （Inside Address）,Dr. Laster Jameson, Director收信人姓名、头衔 Medical Research Department部门名称 3134 North Cicero Cli
3、nics门牌号码和街道名称 Chicago, IL 60606城市、州、邮编,5. 称谓（Salutation）,Dear Mr. George Smith Dear Smith,男性,女性,Ms Mrs Miss,5. 称谓（Salutation）,Dear Director Dear Supervisor,避免性歧视 职务,没有名字 一个人,收信人 多人,Dear Sir or Madam,Ladies and Gentlemen Gentlemen,6. 标题（Subject Line）,1 Kelven Clock Company 1345 Granby Street Springvi
4、lle, CA 25767 Dear Purchase agent: SUBJECT（Re）: 100 dozen T-shirts,2 Smart Cook Company 1345 Granby Street Springville, CA 25767 Dear Purchase agent, YOUR ORDER NO. 1234,7. 正文（Body）,Body of a letterThe body of a business letter typically has three paragraphs: 1.introductory paragraph 2.one or more b
5、ody paragraphs 3.concluding paragraph,Opening sentences Ladies and Gentlemen:Thank you for your letter of August 10 and your sample of the mens shirt, together with your quotation Sheet No. 2234 for processsing our overcoats. We all 2. Main body,3. Closing sentences 典型的英国式表达：“Sincerely, Best regards
6、”“Best wishes, Kind regards,“ Yours faithfully”“Yours sincerely” 注意，只有第一个字母大写。,不知姓名：,熟人或知道姓名：,8. 签名（Signature）,Sincerely, John SmithJohn SmithSales Manager CAIN PRODUCTS CO.,III. Format of a Business Letter,一 缩行式(Indented format)最正式 封内地址和其他需要分行的地方的后一行,都比前一行缩进二格或三格。 信的正文,每一段的开始一行都缩进若干格。,Format of a B
7、usiness Letter,二 平头式(Block format) 每一行都是从左边开始取齐,成一垂直线。,Format of a Business Letter,三 混合式 (Semi-blocked format) 前两种格式的混合体。信的正文部分采用平头式，作者的地址、日期、结尾敬语及签名采用缩行式。,Return,亲爱的马科斯女士： 关于500打T恤的回函感谢您在4月5日的来信中关于我厂生产的T恤的询价。现寄送我方的报价单供您选择。同时随函附寄样品供你方参考。相信您会对商品的高品质满意。期待马上与您的合作。,Language Points,enclose 随函附寄 现随函附寄商品目录
8、供你方参考。sendunder separate cover 另寄现另寄商品目录供你方参考。,We are enclosing herewith a catalogue for your reference.,We are now sending you under separate cover a catalogue for your reference.,Dear Ms. Marks 500 dozen T-shirtsRe: 500 dozen T-shirtsThank you for your inquiry in your letter of April 5 for our T-shirts. We are now sending our quotation sheet for your selection. We also enclose a sample for your reference and are sure that you will be satisfied with their superior quality.Hope to serve you soon.（we are pleased to be at your service.）Yours sincerelyRebecca JohnsonRebecca JohnsonManager,
