1、英汉营销学常用词汇三Pacific Electric 太平洋电气 packaging 包装 panel of experts 专家小组 parentage 渊源 parties involved 交换中的各方 payment terms 支付条款 pay-off control 支出控制 penetration pricing 渗透定价 Pepsi-Cola 百事可乐 perceived customer value 顾客感知价值 perceived quality 感知到的 质量 perceived value 感知到的价值 percentage of sales promotion bud
2、geting method 销 售额百分比促销预算法 perceptions of consumers 消费者感知/ 理解 perceptual (product) pisitioning 感知（产品）定位 perceptual map 感知图 perceptual organization 感知组织 perceptual vigilance 感性的警惕 performance dimension 业绩标准 performance evaluation 业绩评估 performance measures 表现/业绩测度 performance objective 绩效目标 performanc
3、e standards 绩效标准 performance 功能 perishability 非持久性 personal selling 人员推销 personal sources 个人的信息来源 personnel development 人力 资源开发 persuasive 说服性的 pharmaceuticals industry 医药行业 physical (product) positioning 物理（产品）定位 physical descriptors 物理变量 physical distribution 实物分销 Pillsbury 皮尔斯博瑞 pioneers 先入者 Pizz
4、a Hut 必胜客 place utility 地点效用 planning and control system area audit 计划与控制系统领域的审计 point of sale information 销售点信息 point-of-purhcase (POP) promotion 采购点促销 point-of-sales (POS) data 销售点数据 pontificator 保守派 popularity 通用性 population trends 人口趋势 portfolio models for resource allocation 资源配置的资产组 合模式 positi
5、on intensity 地位集中程度 positioning 定位 possession utility 拥有效用 post-purchase dissonance 购买后的不协调 post-purchase evaluation 购买后评估 post-purchase/after-sale service 售后服务 potential advantages 潜在优势 potential customer 潜在顾客 potential market 潜在市场 potential target market 潜在目标市场 power in distribution 分销权力 power of
6、buyers 购买者能力 power of suppliers 供应商能力 predatory pricing 掠夺性定价法 pre-empting scarce resources 先占稀缺资源 preferential treatment 特惠待遇 premiums 额 外奖励 present competitors 现有的竞争者 presenting sales message 提供销售信息 pre-test market research 测试前市场研究 price discrimination 价格歧视 price elasticity of demand 需求的价格弹性 price
7、 fixing 价格设定 price leaders 价格领导者 price lining 价格排列定价法 price promotion 价格促销 price quotation 报价 price sensitivity 价格敏感度 price structure 价格结构 price 价格 price/earnings ration 价格/收益比 price-off promotions 降价促销 price-setting process 定价过程 pricing adjustments 定价调整 pricing policies 价格策略 pricing 定价 primary dema
8、nd 基本需求 primary sources 第一类/ 主要数据 print media 印刷媒体 private/for-profit organization 私营/盈利性组织 PRIZM (Potential Rating Index for Zip Markets) 按邮政 区划为基础的潜力等级指数 proactive new-product development strategy 进取型新产品开发战略 probability sampling 概率抽 样 problem formulation 界定问题 problem identificatioin 确定问题 process m
9、anagement 过程管理 Procter food, petrol and utility bills are all on the up and that means they have less money to spend on a day-to-day basis too.So many Britons are seeking advice on how to tighten their belts, as it looks like the credit crunch may be around for some time.GLOSSARY 词汇表A term 术语，名词Feel
10、ing the pinch 手头拮据，缺钱In turn 导致Mortgages 抵押贷款Financial institutions 金融机 构Fees 费用The average man on the street 一般人，平常人Petrol 汽油 （英式英语）On the up 稳步上升，上涨Seeking advice 寻求建议Buzzword 流行词A shortage 短缺Poor credit history 不良贷款历史Debt 债务To compensate 补偿，弥补Rates 利息The cost of living 生活费用Utility bills 水电费On a day-to-day basis 每日，日常To tighten their belts 节省开支
