1、http:/20000 万专业的 HR 各模块电子档资料，内部共享，采用 GOOGLE 邀请制！呵呵 OH，Y1Case QuestionsCase questions are most commonly used in consulting interviews, but they can be used in other situations, such as in interviews for marketing positions with consumer goods companies. Simply put, a case interview is the analysis of
2、 a business question. Unlike most other interview questions, it is an interactive process. Your interviewer will present you with a business problem and ask you for your opinion. Your job is to ask the interviewer logical questions that will permit you to make a detailed recommendation. The majority
3、 of case interviewers dont have a specific answer that you, the candidate, are expected to give. What the interviewer is looking for is a thought process that is at once analytical and creative. Heres a sample case question: You are advising a credit card company that wants to market a prepaid phone
4、 card to its customers. Is this a good idea? =你不理才，才不理你联系人：周江岭MSN QQ 229518020(阅读老板 2)QQ 1099189650(牛简历大学生)QQ 451628194(牛简历职场人)Email 手机：(021)137-6170-8603网站中文名：阅读老板http:/ /CSDN IT 创业英雄故事第五期 -程序员杂志：如何改好你的简历？ http:/ “语意分析”）http:/20000 万专业的 HR 各模块电子档资料，内部共享，采用 GOOGLE 邀请制！呵呵 OH，Y22、成功的网站项目管理方案（ 10 年国外的经
5、验提炼而成）3、ReadValueSystem 阅读价值系统（比亚马逊书店更进一步的情报系统）4、SoftValueSystem 软件价值系统（软件行业的全新视角）5、陆续发布You: What is the role of our company? Do we simply market the card or must we create them ourselves? Interviewer: This card will be co-marketed with an outside phone company. We dont need to perform telecommunica
6、tions functions. You: What are our expenses connected with the card? Interviewer: We must pay 15 cents for every minute we sell. We also have to pay $1.00 as a start-up cost for the card and card systems. You: What are our marketing expenses? Interviewer: We normally use slips of paper that are atta
7、ched to the backs of our credit card payment envelopes. We sometimes also send customers a direct mailing - in a separate envelope. Or we can have telemarketers call selected customers. You: Whats the cost of each of these marketing techniques, and what is their response rate? Interviewer: Telemarke
8、ters have a 2 percent response rate, and cost $1.00 per call. Direct mailings cost us 40 cents per mailing and have a 0.50 percent rate of response. Our payment attachments have a 0.25 rate of response, but only cost us 5 cents each. You: Im going to assume we will sell one-hour phone cards. That wi
9、ll cost us $9.00 for the minutes and a dollar per card - so each card costs us $10. Interviewer: That sounds reasonable. You: And what is our expected revenue on a one-hour phone card? What is the current market rate for a 60-minute phone card? Interviewer: Assume its 50 cents a minute. You: So if w
10、e sell the cards for $30, we have a $20 profit, minus our expenditures on marketing. Interviewer: Whats our cost structure look like? You: Okay, lets figure this out. To sell 1,000 cards through telemarketing, we would need to contact 50,000 people. That would cost us $50,000. To use direct mail, we
11、 would have to contact 200,000 thousand people, which, at 40 cents per mailing, costs us $80,000. Since the envelope inserts arent http:/20000 万专业的 HR 各模块电子档资料，内部共享，采用 GOOGLE 邀请制！呵呵 OH，Y3very reliable, we will need to contact 800,000 people using that method. But at 5 cents each, it costs only $20,0
12、00 to sell 1,000 cards. We make $20 profit on each card. But even at the cheapest promotional vehicle, at $20 profit, we would only break even, because our profits on 1,000 cards would be $20,000. We shouldnt market this card, unless we can further cut our marketing costs or increase the price of th
13、e card. If we could slice the cost of the envelope attachments a penny or so, or sell the card for $35, or convince our co-marketer to reduce our costs, it might be worth selling.Commonly-asked QuestionsCompanies these days look for more than whether youre a witty or especially cool individual when
14、it comes to personality. Among the characteristics highest on their list are teamwork and innovation. They may not ask whether you are a team player, or creative - doesnt mean you shouldnt go ahead and tell them. But then again, a lot of interviewers will ask you outright: tell me why your personal
15、traits will work here.1. Why are you applying for this position? Probably the most commonly asked question at job interviews. You need to convince your interviewer that you are enthusiastic about the job. 2. Tell me about a time when you used initiative/Give me an example of when you came up with an
16、 innovative solution/Give me an example of a time you exceeded expectations. In this ever-changing world in which we work, employees are supposed to be innovative, to be able to “think outside of the box. Questions like these (such as the way the “initiative“ question and “exceeded expectations“ que
17、stions are worded) can be used as opportunities to talk about creative faculties - pick an instance when showing initiative meant coming up with an out-of-the-ordinary solution.3. I see on your resume that you served as chairperson of such-and-such committee. What was that experience like?Along with
18、 innovation, employers often look for leadership ability. In general, interviewers are looking for evidence of a willingness to listen, an ability to give feedback, and a firmness when it comes to getting things done. 4. What would members of your basketball team/business school cohort/ butterfly ca
19、tching expedition say about you? Tell us about a time you had to deal with a difficult team member. Teamwork is another highly valued trait these days, companies are looking for employees who work well in groups. If your interviewer doesnt bring up teamwork, do it yourself. These questions are simil
20、ar to the leadership questions - interviewers are looking for both an openness to ideas and a willingness to nudge team members toward a goal. 5. Why did you decide to switch careers/Why did you decide to go back to school/Why did you take time off during college? http:/20000 万专业的 HR 各模块电子档资料，内部共享，采
21、用 GOOGLE 邀请制！呵呵 OH，Y4Be prepared to walk through your resume with your interviewer, especially at companies that like to promote from within. They want to know that youre committed to the industry and will be loyal to their company.6. Where do you see yourself in 5 years? You dont necessarily need t
22、o say that you want to work for the company forever, but you should express how you think the position to which you are applying will help you grow. 7. So you just graduated. How did you like school?Loved it. Learned so much. And let me tell you a little bit about what types of activities I was invo
23、lved in.8. What lessons did you learn from you last job that you think can be transferred to this position? 9. What do you consider your biggest fault?Interviewers love this question, even though it sort of invites dishonesty. Youre supposed to say something like: “Im a perfectionist.“ Or: “I tend t
24、o work too hard.“ You may want to prepare a more thoughtful answer, but you should at least anticipate this question. 10. If you could go anywhere for 24 hours, with an unlimited budget where would you go?Sometimes, interviewers will ask off-the-wall questions just to get a better sense of who you a
25、re as a person.Questions to Ask During Your Summer Internship Interviews* Can you give me an example of my summer responsibilities? Try to make sure the answer you receive is as specific as possible. Particularly if youre new to the industry, you want to ensure that you will perform work that is rep
26、resentative of a full-time associate. * How many people are typically given permanent job offers? And ask for percentages too. This shows youre interested in opportunities after graduation at the firm, and allows you to plan your strategic options. Some firms, like Goldman Sachs, are known for givin
27、g offers to a small proportion of the summer class. You may want to try better odds at another firm. * Will I be able to rotate between departments? Again, the more you know about the company, the better you will be able to determine which department interests you most, or whether you want to work a
28、t the firm at all. If theres a specific department you want to work in, you should make this known. * Do you provide any assistance with relocation? Many firms will help locate, and even subsidize, summer housing. If this makes a difference in whether you take the position, ask. Strategies for Answe
29、ring Business Case Questionshttp:/20000 万专业的 HR 各模块电子档资料，内部共享，采用 GOOGLE 邀请制！呵呵 OH，Y5If youre going into an interview where you might expect a case question (a business question presented to you for your detailed analysis), its important to have a few basic tips down pat. 1. Take notes. As your inter
30、viewer presents your case, be sure to take careful notes on the numbers or other facts given. (Always bring a notepad and a pen to a consulting interview.) You dont want to ask your interviewer to later repeat information that has already been given. 2. Ask questions. Your interviewer expects you to
31、 ask questions - as many intelligent questions as you need to obtain an accurate picture of the relevant facts in the case. Many inexperienced case interviewees make the error of not asking their interviewer any questions, perhaps afraid that they will look ignorant, or not wishing to “bother“ the i
32、nterviewer. On the contrary - not asking questions is a fatal error in a case interview. If you dont know the first thing about the helicopter market, ask how much it costs to manufacture a rotor. If you need to estimate the demand for a beef-flavored potato snack in Wichita, Kansas, then feel free
33、to ask the population of Wichita and environs. 3. Be prepared to take charge. You will often find that your interviewer will direct your line of questioning to a specific area, but you must always be ready to control the conversation in case the interviewer does not direct your reasoning. If you are
34、 unsure, simply ask the interviewer. For instance, if you find the interviewer offering little direction as you move through your initial scooping questions, you may wish to ask, “I find the lack of a risk assessment to be a potential showstopper. Might I ask some detailed questions about this?“ Or
35、you might say, “Given what you have told me about the situation, I would like to drill down for further clarity regarding the clients current relationship with its distribution partner. Would that be OK?“ In this way, you take charge of the line of questioning without stepping on the interviewers ro
36、le. 4. Make no assumptions! As a case interviewee, you should never make any assumptions. You should assume the persona of an actual consultant trying to learn about an assignment. It might seem obvious that there is no preexisting work plan (because if there was, why would this be a case interview?
37、) but you should ask. You should also ask if the company has encountered a similar problem, or what other companies in the field have done when faced by similar problems. Your interviewer may not release that information but will be impressed that you asked these sensible questions. Some good basic
38、“professional“ questions to ask, which apply to most cases: Who hired us? How long will these engagements last? Is there a work plan? Has the company faced this problem (or opportunity) before? http:/20000 万专业的 HR 各模块电子档资料，内部共享，采用 GOOGLE 邀请制！呵呵 OH，Y6 If so, how did it react? What was the outcome? Wh
39、at have other companies facing this situation done? Has the firm already done any research into the issue? If so, what were its findings?5. Maintain eye contact. Always maintain direct eye contact during the case interview. Eye contact is critical when answering case questions - it demonstrates conf
40、idence and authority. Remember that in consulting you may find yourself in front of 20 executives at a major corporation presenting a strategy you were briefed on only a half-hour ago. And then you have to answer questions! So you can see why business case interviewing is so important to consulting
41、- it is a direct parallel to the environment consultants must face every day.Finance Interview QuestionsWith Wall Street salaries skyrocketing, investment-banking jobs are as hot as ever. This means its especially important to be prepared for banking and finance interviews. These finance interview q
42、uestions should help. For more questions and interview advice, read the V Guide to Finance Interviews. 1. How would you value a company youre considering buying?One of the most common questions Wall Street interviewers ask. (Other variations of this question are: “how would you value a stock you wer
43、e considering buying, taking public, etc.) Wall Streeters use this question to separate the finance jocks from the neophytes. Heres a basic answer that should impress your interviewer: One answer to this question is to discount the companys projected cash flows by a “risk-adjusted discount rate.“ Af
44、ter projecting the first five or 10 years, you add in a “Terminal Value,“ which represents the present value of all the future cash flows that are too far into the future to project. You can calculate the Terminal Value in one of two ways: (1) you take the earnings of the last year you projected, sa
45、y year 10, and multiply it by some market multiple like 20 times earnings, and thats the terminal value; or (2) you take the last year, say year 10, and assume some constant growth rate after that, perhaps 10%. The present value of this growing stream of payments after year 10 is the Terminal Value.
46、 Note: To figure out what “discount rate“ you would use to discount the companys cash flows, tell your interviewer you would use the “Capital Asset Pricing Model“ (or “CAP-M“). (In a nutshell, CAPM says that the proper discount rate to use is the risk-free interest rate adjusted upwards to reflect t
47、his particular companys market risk or “beta.“) http:/20000 万专业的 HR 各模块电子档资料，内部共享，采用 GOOGLE 邀请制！呵呵 OH，Y7Finally, you should also mention other methods of valuing a company, including looking at “comparables,“- that is, how other similar companies were valued recently as a multiple of their sales, ne
48、t income, or some other measure. 2. Walk me through the major line items on a Cash Flow statement.A question to test your accounting skills. The answer: First the Beginning Cash Balance, then Cash from Operations, then Cash from Investing Activities, then Cash from Financing Activities, and finally the Ending Cash Balance. 3. What is EBITDA? Also known as “cash flow,“ EBITDA is Earnings Before Interest, Taxes, Depreciation, and Amortization. 4
