1、P6 TeamworkYour company is offering a brief training programme on team building for line managers. You have been asked to help plan the programme.Discuss the situation together, and decide:-what issues should the programme focus on-what kind of activities should be included.,P13 E-mail NewsletterYou
2、r company would like to introduce an E-mail newsletter to send to all staff members regularly. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:-what kind of articles and information should be included-what the newsletter should look like and how often
3、it should be sent,P21 Introducing Shift WorkYour company would like to introduce work operation to optimize the production process. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:-how to arrange the work schedule.-how to match staff to this new work r
4、equirement.,P27 Introducing New ways to Save on Office SuppliesThe company you work for has decided to introduce new ways to save on office supplies, as a part of the overheads reduction plan. You have been asked to make suggestion about it. Discuss the situation together, and decide:-what are the w
5、ays to save office expenses.-how to motivate the staff.,P35 Addressing the Problem of OverworkYour manager has noticed the signs that employees in your company are overburdened with heavy workloads. You have been asked to make suggestion about how to improve the situation. Discuss the situation toge
6、ther, and decide:-what signs of overwork do the staff show-what measures should be taken to reduce stress at work,P41 Health and Safety PrecautionsTwo accidents happened in your office in the past year that resulted in bodily injuries to some staff members. Your line manager is revising health and s
7、afety precautions to eliminate the causes of office injuries. You have been asked to make suggestion. Discuss the situation together, and decide:-what unsafe conditions there are in the office-what precautions should be taken,P48 Cultural Issues in Global LogisticsThe company you work for is relocat
8、ing some logistics managers abroad and is designing a training course for them on cultural issues in logistics. You have been asked to advise on this training course. Discuss the situation together, and decide:-how important it is to consider cultural differences in the logistics process.-what cultu
9、ral aspects should be included in the training course,P57 Solving the Food Safety CrisisThe confectionary you work for is now facing a serious safety crisis: a small kid was choked on the gel candies you have marketed to children. You have been asked to help solve the problem. Discuss the situation
10、together, and decide:-what should be done with it-how to improve the product,P67 Advertising for a Job OpeningYour company is going to fill the job vacancy of personnel manager by advertising. You have been asked to make recommendations. Discuss the situation together, and decide:-what type of publi
11、cation to choose-what should be included in the advertisement,P76 Planning a Formal Orientation ProgramYour company are discussing about a formal orientation program for new staff. You have been asked to make recommendations about the orientation program. Discuss the situation together, and decide:-
12、whether its necessary to organise a formal orientation-what should be covered in the orientation programme,P84 Losing Managerial StaffSome managers are leaving your company in recent years, and your company is worried about the situation. You have been asked to make recommendations about the situati
13、on. Discuss the situation together, and decide:-why some managers are leaving your company-how to improve the situation,P93 Making a Good and Sound Promotion PolicyThere is a job opening for sales managers in your company. And it is decided that the opening should be filled from within the company.
14、You have been asked to make a recommendations about the promotion policy. Discuss the situation together, and decide:-why to have promotion-from-within instead of external recruitment.-how to make a good and a sound promotion decision.,P102 Motivating Professional EmployeesYour company is going to c
15、arry out an incentive program to motivate professional employees. You have been asked to make recommendations about this. Discuss the situation together, and decide:-what are your opinions of promoting professional employees-how to motivate professional employees,P110 Reducing Staff TurnoverThe cons
16、ultancy firm you work for has been asked to advise a client company which currently has a problem in keeping staff. You have been asked to prepare ideas to help the client company to keep staff turnover low. Discuss the situation together, and decide:-how could the client company recruit the appropr
17、iate applicants-what sorts of benefits would encourage staff to stay,P117 Conducting an Effective Performance AppraisalYour company is going to evaluate the performance of sales representatives. You have been asked to make recommendations on how to make the performance appraisal effective. Discuss t
18、he situation together, and decide:-who would be chosen to evaluate the performance of sales representatives-what should be evaluated and why,P125 Company Gifts to EmployeesYour company will soon be celebrating the 25th anniversary and has decided to spend a sum of money on something that will benefi
19、t the staff. You have been asked to make recommendations about how to use the money. Discuss the situation together, and decide:-what are the advantages and disadvantages of cash gift-what other ways the money could be used to celebrate the event, while still benefiting the staff,P132 Avoiding Wrong
20、ful Employment Termination LawsuitYour company just faced a charge with wrongful and unjust discharge from a former employee dismissed and lost the lawsuit. You have been asked to make recommendations about how to avoid such kind of lawsuit. Discuss the situation together, and decide:-how the lawsui
21、t affected the company-how to avoid unjust dismissal,P141 Enforcing Safety RulesThe employees in your company recently violated safety rules frequently. You have been asked to make recommendations. Discuss the situation together, and decide:-what are the reasons behind the violation.-how to effectiv
22、ely enforce safety rules,P150 Managing Time effectivelySome colleagues in your office spend their days in a frenzy of activity and feel overburdened with work, but achieve very little. You have been asked to make recommendations about how to improve the situation. Discuss the situation together, and
23、 decide:-what caused the inefficiency-how to manage time effectively,P157 Managing StressYour line manager is concerned that some staff are in low spirits and not doing their work efficiency. You have been asked to make recommendations about how to improvement this situation. Discuss the situation t
24、ogether, and decide:-why staff are less efficient in their job-how to help staff to manage their stress,P164 Keeping Market ShareYour company is losing its share in razor market recently. You have been asked to look into this situation. Discuss the situation together, and decide:-what are the reason
25、s behind your companys losing market share-what measures can be taken to improve the situation,P170 Capturing a Large Market ShareYour company has just developed a new product of cosmetics. You are asked by your manager to help develop strategies to capture a large market share for the product. Disc
26、uss the situation together, and decide:-what should be the pricing strategy-what should be the promotional strategy,P176 Promoting a ProductYour company has launched a new medicine into market and now decides to increase sales. You have been asked for your views about how to promote the product. Dis
27、cuss the situation together, and decide:-what are the promotional strategies-what promotional gifts can be offered and what are the cost and quality of promotional gifts,P182 Advertising a ProductYour company has developed a new luxury toothpaste Forever. You have been asked to make recommendations
28、as how to advertise this product. Discuss the situation together, and decide:-what is the target market-what media the company can choose in order to advertise this product,P188 Packaging DesigningYour company has developed a new lipstick. You have been asked to help design the package of the new pr
29、oduct. Discuss the situation together, and decide:-what factors should be taken into account-What should be the cost of the package,P195 Increasing the Price of a ProductYour company is considering whether to increase the price of a product. You have been asked for your views about it. Discuss the s
30、ituation together, and decide:-under the market conditions can the company increase the price of the product-which aspects of the product should be considered,P201 Customer ServiceYour company is deciding to monitor the quality of service provided. You have been asked to help with this. Discuss the
31、situation together, and decide:-what are the ways to monitor the quality of service-what measures the company can take to improve the quality of service,P207 Keeping CustomersThe restaurant you work for has been losing customers. You have been asked by your manager to look into the situation. Discus
32、s the situation together, and discuss:-what problems there may exist for your restaurant-what measures the restaurant should take to keep customers,P213 Opening a SupermarketYour company decides to open a supermarket in your city. You have been asked to help with it. Discuss the situation together,
33、and decide:-what factors the company should consider for high sales volumes-how the company can recruit employees,P222 Introducing Green Travel PlanYour company is considering providing a Green Travel Plan for its staff. You have been asked to help with this. Discuss the situation together, and deci
34、de:-what are the advantages of such a plan-which measures can be taken to carry out the plan,P230 Dealing with High Vacancy You are managers with a business hotel which is suffering from high vacancy rate. You have been asked to recommend ways to improve the situation and attract more business trave
35、lers. Discuss and decide together:-what are possible reasons behind the situation-which measures can be taken to improve the situation,P239 Cutting Travel CostsYour company is planning to reduce the amount it spends on business trips. You have been asked to suggest ways of doing this. Discuss the si
36、tuation together, and decide:-how the total number of business trips might be reduced-how the costs of some trips might be reduced,P248 Foreign Business TripYour company is attending a trade fair in a foreign country for the first time. You have been asked to help with preparations for the trip. Dis
37、cuss the situation together, and decide:-what travel and accommodation arrangements you will need to make before the trip-which kinds of business customs in the foreign country it would be useful to know about, and how to find out about these before the trip,P256 Creating Healthy Corporation Culture
38、The company you work for is now re-assessing its existing corporate culture to improve its performance. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:-what weakness can be identified in the company culture-what effective solutions should be made to i
39、mprove the core values,P265 Designing a Company Celebration ProgramYour company would like to design a new Company Celebration Program to facilitate both internal and external communication. You have been asked to help draft the program. Discuss the situation together, and decide:-what kinds of even
40、ts should be celebrated-how to celebrate these occasions,P272 Adopting a Corporate Gifting ProgramYour company would like to Adopt a corporate gifting program to build better relationship with your clients. You have been asked to make suggestions about it. Discuss the situation together, and decide:
41、-what benefits would this program bring to your company-on what occasions should your company send gifts to clients,P280 Sponsorship and Image BoostYour company has decided to sponsor the coming national basketball tournament to launch a new product and promote your company image. You have been aske
42、d to help design how to make the best use of this sponsorship. Discuss the situation together, and decide:-what on-site amenities should be included-how to attract more media attention,P289 Adopting a Business-Appropriate Dress PolicyThe company you work for would like to adopt a new policy regardin
43、g workplace dress code. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:-what dress code should be set for different business situations-how to help staff understand the importance of the dress code,P297 Entertaining Foreign GuestsA group of guests fro
44、m Great Britain are coming to visiting your company. You have been asked to help entertain them. Discuss the situation together, and decide:-what activities should be included in the schedule-what cultural differences need to be considered,P304 Site SelectionThe law firm you work for decides to relo
45、cate to a new place. You have been asked to choose a good location. Discuss the situation together, and decide:-what factors should be considered-what are the advantages of a good location for the law firm,P311 Entering Foreign MarketsYour company decides to enter foreign markets. You have been aske
46、d by your manager to plan for it. Discuss the situation together, and decide:-what is the best way of entering foreign markets-whether there exists the need of product adaptation,P317 Entering a Franchise AgreementA perspective investor is planning to enter a franchise agreement. You have been asked
47、 by him to give some advice on this. Discuss the situation together, and decide: -what kinds of information you should look into-what forms of support a franchise should provide,P323 Dealing with CompetitionYou work in a car manufacturing company. You have been asked by your manager to help design t
48、he competition strategies. Discuss the situation, and decide:-what should be the pricing strategies-what should be the quality and service strategies,P333 Using ComputersA number of computers have been installed in the office for a while but some staff are not making enough use of them to do their w
49、ork efficiently. You have been asked to make recommendations about how to improve this situation. Discuss the situation together, and decide:-why staff may not be using computers-how to encourage staff to use computers more,P342 Launching a Global WebsiteYour company is considering launching a globa
50、l website to attract its overseas customs. You have been asked to make suggestions about how to design the website. Discuss the situation together, and decide:-what are advantages of launching such a website-how important it is to have different language versions,P350 On-line PromotionYour company i
51、s planning to launching an on-line promotion of its new addition of a product range. You have been asked to make recommendations about how to do this well. Discuss the situation together, and decide:-how will the promotion appeal to potential customers and be truly influential-how to increase hits from customers,
