1、开发信基本要点常用的英文字体：1)Arial (使用最多的，看着眼睛最舒服 )2)Verdana3)Calibri4)Times new roman5)Tahoma6)PMingLiU 台湾香港颜色不要超过三色，一般都是黑色或者蓝色,事实上，有人研究过，蓝色最能引起西方人的注意。对客户来说，比较有吸引力的内容，可以加粗和变色来突出处理。比如有的公司可以提供免费样品，FREE SAMPLES 就完全可以重点突出了。对于文字大小，通常是12磅就好了，但是如果你了解过看信的人，是近视，或者年纪比较大，可以适当把字调整到13-14磅，免得对方看起来很吃力。文字行距大概在18磅左右，不要太紧凑，也不要太
2、松散。字体和颜色，大小问题解决了，现在我们来看称呼。称呼不知道对方名字，一般都可以这么解决：TO：PURCHASING MANAGER/PRODUCT MANAGER或者TO： WHOM IT MAY CONCERN1不知道对方名字：Dear Friend,Dear,Dear Manager,Dear Director,Dear Your Teams.Hi,Sir,2) 知道对方名字：Dear Jone，Hi,Jone,Good Day Jone,其实外贸开发信的主体内容，不需要那么复杂，要把握“四不四少” 原则。即：1)不长篇大论的介绍公司或工厂2)不炫耀英文水平3)不插入超连接 (别问我什
3、么是超连接哦 !)或图片4)不说毫无意义的废话5)少说从那里得到客人联系方式6)少用第一人称7)少用书面语8)少用中国式英语外贸函电的精髓就是，“简单简单再简单”。 你要做的，就是简单明了的告诉看邮件的人，你是谁?你是做什么的,优势产品是什么?你想要做什么?平时需要多琢磨客人的email，有意识去模仿他们的行文方式和遣词用句，才能慢慢练好，让别人感觉你的email和老外写的一样，就把你当作同类，觉得会有亲切感，比如我有个立陶宛的客人，写邮件开头老写：Good day to you!那么我给他回邮件或者写邮件的时候，也就学他写：0Pls asap.Thanks and best regards,
4、Dear,How are you today?ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier.FREE SAMPLES 可以确定自己邮件标题或者内容好不好?2) 事实上，对于已读邮件，你就可以跟进写第2封邮件了，试着发下电子目录了。对于未度而直接删除的邮件，而你又确定他们在做你的产品的话，如果你愿意，可以试着换下标题，再发发邮件;3) 一般回执里邮件地址前，可能有联系人的姓名，这个很有用额1. 报价Hi Jan,T
5、his is xxx, from xxx.Thanks for your call in, inquiring about xxx.Please find my quotation as follows for your reference.QUOTATION: GOODS: NONE WOVEN BAG DESCRIPTION: 100GSM premium non-woven polypropylene tote with dual reinforced 20“ handles and plastic bottom insert. SIZE: 12“ L x 13“ W x 8“ H CO
6、LOR: ROYAL BLUESET UP CHARGE: US$30QUANTITY: 2000pcsUNIT PRICE: US$0.59TOTAL AMOUNT: US$1210The mass production is 5days after confirmation of sample. The shipping time is 5days by Express. The sample time is 5 days. My suggestion is to proceed the mass production after confirmation of virtual sampl
7、es. Please kindly offer me your artwork and PMS#if have. I will do a design drawing fou you.More details please see the attached quotation.Any problems please feel free to contact me.Looking forward to your early reply.2.进一步回复客户：Regarding the items you interested, could you pls give us some more det
8、ails? Such as material, dimension, design, etc. It will be very useful for us to quote the CORRECT price! 3.给客户寄送免费样品，但要对方付运费Thank you so much for your kind reply!Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. Ill i
9、nform you the tracking number after parcel picked!Please contact me if further questions. Thank you!Sending out today. Should I send 2 day? Is that alright? I am afraid ground may take 3 days.Let me know.4.客户要的数量太少的时候Hi JanWe would like to help with small quantities,but i suggest that if you can buy
10、 in your country, your cost will be less. Of course, if there is no suitable factory, surely we will make this for you.Here are some pictures about silicone bracelets.几百个的产品，我们当然也可以做，但我会建议是客户在本地找工厂，这样就可以减少他得开支，这样的建议客户会很开心，你替他着想，他反而更放心给你单子。2. 写一封邮件告诉客人Mike，上次收到的样品已经寄给工厂了，但工厂说材料不是ABS，而是PP，价格他们需要重新核算，但
11、近期内原材料涨价，希望您能尽快确认，我们好采购原材料并安排生产。Hi Mike,Samples received and already passed to vendor. The material was PP, not ABS. Offer sheet is preparing and will be sent to you soon.By the way, raw material increased these days, pls make a decision quickly to go ahead after price confirmed. Well arrange the ma
12、ss production asap.Thanks and best regards,C外贸开发信模板模板一：Hi Sir/Madam,Glad to hear that youre on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.Also we have our own professional designers t
13、o meet any of your requriements.Should you have any questions,call me,lets talk details.Best regards!Leon外贸开发信模板模板二：Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with yearss experience.so we want to avail ourselves of opportunity establish
14、ing business relation with you.Please link our company web site:. if you want to know more about our product.by the way, free sample are available.Tahnk you in advance!Best regards XxxCompany name: Tel:. Fax:. MSN: Skype:外贸开发信模板模板三：Subject: XX (products name) you need/ XX factory / xx good quotation
15、 Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products
16、 Name ) for many years. According to your information posted on xxxx, wed like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be h
17、appy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position)company date (NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)外贸开发信模板模板四：Hey guy,XYZ trading here, exporting LANTERNS with good quality and low price i
18、n US.Call me, lets talk details.Rgds, Rick Cell phone: *（这是一个巴西的贸易公司写给陌生的美国公司的开发信）外贸开发信模板模板五：Dear Mr. Mukund Kamath,Glad to get your contact info from Indiamart!We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!E-
19、catalog will be provided if needed. Email me or just call me directly. Thank you!Best regards,Mandy *Co., Ltd. Add: * Tel: * Fax: * Mail: * Web: *外贸开发信模板模板六：To: Purchase ManagerRe: Supplier of Deep Groove ball bearing April 29, 2010 Dear Sirs, It is glad to write to you with keen hope to open a busi
20、ness relationship with you. I obtained your company name and email address from the Internet.Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.For more information, we would like to let you know our
21、 company web site as below.Hope to hear good news from you. Sincerely Yours, Sky Export ManagerNingbo Co., Ltd.TEL: FAX: Email: Website老外更在意的，并不是你工厂的ISO9001之类的东西，这些都是虚的。如果你是一个不错的工厂，被哪些大客人验过厂，比ISO重要 100倍！如果你通过BSCI 验厂，或者Disney验厂，或者Wal-mart验厂，那就把这句写上去！ 如：We already passed the factory audit from BSCI, w
22、ith the scores * (BSCI验厂是有分数的，而且德国 Lidl指定BSCI验的，如果你分数还不错，说明你的产品已经能进德国主流市场了。相比之下，BV和SGS 之类的就稍微弱一点点。 ) 又如：Were the supplier of Wal-mart, and already passed the FE from them.外贸开发信模板模板七：Hi, purchasing manager.Good day!We are XXXX supplier,and we have researched & designed some new product.If you are int
23、erested in, I ll send you our catalogue.Thanks for your valuable time.Regards.Yours,XXX(Ms)compnay name Website:www ADD:XXXXXX TEL:+86 XXXXX FAX:+86 XXXXX外贸开发信模板模板八：Hi Kelvin,Glad to hear that youre on the market for flashlight and other promotional items.This is C from * Ltd in China. We specialize
24、d in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to tr
25、y now, if its suitable for Europe.FREE SAMPLES can be sent on request. Call me, lets talk more! Thanks and best regards,C* Ltd Tel: * Fax: * Mail: *当时一共写给6个不同的客人这样一封开发信，内容完全一样，只是对方姓名不同。所谓的某美国客人下过大单，完全是编的，只是给客人一个感觉，美国佬很喜欢这款产品，下过很大的订单哦，你们看看，是不是欧洲市场也能卖一点？最后一句“Call me, lets talk more”是我故意这样写的，因为很少有客人会打电
26、话给一个陌生人，但是这句话写上去让人感觉会大大不一样，首先就是这个人很有自信，其次就是他是有诚意的，不是群发的邮件。 外贸开发信模板模板九：Hi Chris,Glad to hear that you are on the market for stainless steel spinning parts.We, xxx Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts,
27、 etc. Hope to establish business relationship with you!Should you wanna know more about our company, pls visit Any comments, thatll be appreciated! Thanks.Best regards, xxx* xxx Co., Ltd. TEL: FAX: Email: 外贸开发信模板模板十：Dear Sir or Madam,Are you interested in saving some money on importing any of the fo
28、llowing?:- High quality thickness planer- Bench planer- Combined planer & thicknesser- Woodworking machinesAll of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!My contact details are below, and I would be glad to hear from you.Kind regards,Kevin ZhuSales Executive开发信要点：说明三点即可：你来自哪里，做什么的，有什么优势1简短；2. 正文中最好不要带网址，否则很容易被外国服务器拦截；3.少用主动语态，多用被动语态
