1、英语高三新人教版选修九：Unit 5 教案【第 1 课时】 *全单元教学要求概论*Unit 5 Inside advertisingTeaching aims and demands类别 课程标准要求掌握的项目话 题 Talking about advertising and advertisements; ways to make effective ads; advertising controlsBillboard casual garment advertiser advert inform association target basis technique lane feature
2、 conscience worthy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote im
3、moral decent ethics offending beware consumer trustworthy词 汇Turninto fit in (to) rely on have no use for功 能表达不同观点(Expressing different views of an argument)You are quite right. Im afraid I cant accept that.I quite agree with you. I wouldnt say that.I think so, too. Not really.I see your point, but.
4、Thats not how I see it.Thats ridiculous. Im afraid I have a different opinion.Not at all. No problem. No way.语 法复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.（名词作宾补）They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）I find it very difficu
5、lt to raise the money.（形容词作宾补）As my neighbour is a troublemaker, I have to keep myself away from him.（副词作宾补）Please remember me to your parents.（介词短语作宾补）His speech left the president in a very awkward situation.（介词短语作宾补）Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）Comm
6、ittee members have asked me to tell you how much we all appreciate your donation. （动词不定式作宾补）Many people consider advertisements offending.（-ing 形式作宾补）Through the window, I could see the rain coming down in sheets. （-ing 形式作宾补）She is going to have the novel translated.（过去分词作宾补）Id like to have the goo
7、ds delivered directly to my office. （过去分词作宾补）* Period 1 Warming upStep 1 PresentationEnjoy some advertisements. Step 2 DiscussionDivide the students into several groups and discuss the questions in Warming up.Step 3 Understand some ads.Look at the ads at page 42 and 43 carefully and finish the Compr
8、ehending Exercise 2. Exercise 2 is very important as it develops students ability to look critically at advertisements. Make sure students have enough time to discuss these questions fully. Ask them to work in groups and then discuss their answers with the whole class.1. WaterA. What is the most com
9、mon name for H2O? Why did they call it H2O?Water. Because it rhymes with “slow”.B. What is the purpose of this advertisement?To encourage people to use water wisely and to save water where they can.2. Super ShoozeA. What group of people is the advertisement made for?Young people who like sports, the
10、 latest fashions and like to be part of a group.B. What message does the advertisement give?If you wear our shoes youll have an exciting life, and be popular and have fun.C. Do you think the message is true? Give reasons.No, because just wearing a certain brand of shoes wont make you exciting, popul
11、ar of have funit takes much more effort than that.3. Refresh waterA. Why are the first two lines written bigger than the rest of the advertisement?These lines appear bigger to that they are the first thing people notice about the ad.B. The advertisement says that when you buy two, they will give you
12、 two more at no extra cost. Does this mean the advertiser will lose money on the sales?No.C. Why do advertisers often use the “Buy one get one free” message?People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for
13、 free.4. EnvironmentA. What does this advertisement encourage you to think?It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.B. What do you think causes air pollution?Human beings cause air pollution by burning fossil fuels, such as gas, oil
14、, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.C. How else can advertisers make people more aware of our fragile environment?Tell people more and help them to be more aware of the importance of protecting our environment.5. “Speeding” and
15、 “How fast am I going”?A. Both of these advertisements have the same purpose. What do both ads want people to do?They want people to stop speeding.B. Both ads target a certain group of people. Who are they?Drivers.C. If you were a drive, which advertisement would have most effect on you? Why?Students give their own answers.Step 4 Homework1. Read the passage How Advertising Works.2. Finish Comprehending Exercise 1.
