1、Unit 1 advertising Reading 1,学.科.网,Guess what kind of product or service is being advertisement.,Step I Lead-in,Men talk about women, sports and cars. Women talk about men inside sports cars.,Men talk about women, sports and cars. Women talk about men inside sports cars.,commercial advertisements,pu
2、blic service advertisements(PSAs),学.科.网,Whats the purpose of these advertisements?,They try to encourage us to buy the products or services, and also try to educate people about the social problems.,Advertisements,What do you think might be discussed in the article by seeing the title? Please name s
3、ome aspects.,Step II Prediction,Title: Advertisements,definition/ meaning,types,places,purposes,advice,Step III Fast reading,1. What do ads try to persuade people to do?To buy a product or service, or to believe in an idea. 2. What does PSA stand for?Public service advertisements 3. What do PSAs aim
4、 to do?They aim to teach us and help us lead better lives.,Read the text quickly and answer the following questions.,Step IV Detailed reading,Task I Read the article again and do the true or false exercises.,1. Most people are not aware of how many ads are around them. 2. Advertisements are always m
5、eant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,T,F,F,T,T,F
6、,1. Where are advertisements usually found? They are usually found in newspapers and magazine, on the Internet, radio and television. 2. What is the major distinction between commercial advertisements and PSAs? The former is paid for to promote a product or service while the latter is placed for fre
7、e and intended to educate people.,Task II Read the article again and answer the following questions.,3. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public serv
8、ice advertising campaign? China began the campaign in 1996. 5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.,newspapers, magazines, the Internet, radio, television,clever languageattractive pictur
9、es,Step V Consolidation,Work in pairs and fill in the table.,to promote a product or service,They are not altogether innocent.,to educate people about health, safety or any other problem that affects public welfare,They are helpful and we can learn a lot by following the advice they give.,Bright-Tee
10、th fights bad breath! You are proud of your cooking, so shouldnt you buy the very freshest food?,Yes to life, no to drugs Knowledge changes life Project Hope-educating every child When you smoke cigarettes, you are slowly killing yourself,_(说明文) is meant to _ on a topic. It usually follows the same
11、_: _ of the subject, _ and _ that develop or support the idea, _.,Step VI Reading strategy,Fill in the following blanks.,Expository writing,introduce you to basic information,format,introduction,examples,facts,conclusion,Step VII Group activity,Have a debate on whether advertising plays a positive o
12、f negative role in our daily life.,Group 2: for advertising playing a negative role Reason 1: Supporting example 1: Reason 2: Supporting example 2: Reason 3: Supporting example 3: . .,Group 1: for advertising playing a positive roleReason 1: Supporting example 1: Reason 2: Supporting example 2: Reason 3: Supporting example 3: . .,Be smart about advertisements!,Step VIII Homework,1. Do Parts A1 and A2 on Page 90 of the Workbook. 2. Write a short passage less than 120 words about your opinion of advertisements.,
